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==Logos and uniforms== {{Main|Logos and uniforms of the Chicago Bears}} The club has had few official logos throughout their history. When the team was known as the Decatur Staleys in 1920, they used [[A. E. Staley]]'s logo as football was intended to help promote the company.<ref>{{cite web|url=https://sportslogohistory.com/decatur-staleys-primary-logo|title=Decatur Staleys Primary Logo|work=Sports Logo History|access-date=March 30, 2018|archive-date=March 31, 2018|archive-url=https://web.archive.org/web/20180331070655/https://sportslogohistory.com/decatur-staleys-primary-logo|url-status=live}}</ref> The first Chicago Bears logo was introduced in 1940, depicting a black bear running with a football. The next logo, introduced in 1946, featured a navy blue bear on top of a football. In 1962, the Bears introduced their trademark "[[wishbone-C]]" logo for the first time.<ref>{{cite web|title=History of the Chicago Bears Logo |work=Chicago Bears |url=http://www.chicagobears.com/history/uniform.jsp |access-date=August 1, 2005 |archive-url=https://web.archive.org/web/20050520013751/http://www.chicagobears.com/history/uniform.jsp |archive-date=May 20, 2005 |url-status=dead }}</ref> Initially white with a black outline, the logo is similar to the "C" long worn on the [[Cincinnati Reds]]' baseball caps, and very closely resembles the [[Chicago Maroons|University of Chicago Maroons]]' "C" logo introduced in 1898. The change in the Bears' logo was due to the addition of logos on [[football helmet|helmets]], which professional football teams began adding in the late 1950s and early 1960s. In 2023, the Bears made their primary logo the orange bear head, which was previously their secondary logo since 1999.<ref name=brandguidelines/> Despite demoting the "C" to a secondary logo, the team will still retain it on their helmets and at the home field's 50-yard line.<ref>{{cite news |last=Smith |first=Michael David |url=https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/bears-change-primary-logo-to-bear-head-but-c-will-remain-on-helmet-and-50-yard-line |title=Bears change primary logo to bear head, but C will remain on helmet and 50-yard line |work=NBC Sports |date=August 11, 2023 |access-date=August 10, 2023 |archive-date=August 10, 2023 |archive-url=https://web.archive.org/web/20230810223341/https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/bears-change-primary-logo-to-bear-head-but-c-will-remain-on-helmet-and-50-yard-line |url-status=live }}</ref> <gallery> Chicago Bears white logo.png|Primary logo (1962–1973) Chicago Bears logo.svg|Primary logo (1974–2022)<br/>Secondary logo (2023–present) Chicago Bears wordmark.svg|Wordmark logo (1974–present) Chicago Bears logo primary.svg|Secondary logo (1999–2022)<br/>Primary logo (2023–present) </gallery>
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