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CTV Television Network
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==Logos== The network's original logo was an oval-shaped letter "C", the inside shaped like a television tube. Contained within the C were the initials "CTV". In 1966, colour programming was ushered in with a new logo, depicting a red circle containing the initial "C", a blue square with a "T", and a green inverted triangle with a "V".<ref name="Gitp86"/> This logo has been used to the present day, albeit with minor variation. In 1967, the letters "CTV" were redesigned and made thicker, making them easier to see. The letters in turn became rounded, with the "base/TV" graphic added later. In 1975, the shapes were brightened. In 1990, the letters "CTV" were angled and tweaked with any additional designs dropped from it. In 1998, CTV introduced a new "ribbons" identity which lasted until 2018 with various minor adjustments before then. Initially, CTV used the three coloured ribbons and shapes of its logo to represent its different divisions. In the network branding, the red ribbon and circle represented entertainment programming, the blue ribbon and square represented news programming, and the green ribbon and inverted triangle referred to sports programming. For a period, the identity featured bumper idents featuring CTV personalities manipulating the logo's shapes as physical objects. That same year, the network added colour gradients to the shapes to create a 3D effect. That variant became CTV's official logo in 2004; the 3D shapes then obtained a more realistic appearance on August 29, 2011 to reflect the name change from A to CTV Two. On September 24, 2018, CTV introduced a new logo and branding elements with a flatter "digital" appearance, as well as a new promotional campaign, "Get into it".<ref>{{Cite web|url=https://cartt.ca/article/ctv-asks-viewers-%E2%80%9Cget-it%E2%80%9D-new-fall-campaign|title=CTV asks viewers to "Get Into It" with new fall campaign|website=Cartt.ca|access-date=November 13, 2018}}{{Dead link|date=July 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> <gallery> File:CTVoriginallogo.svg|CTV's original logo (1961β1966) File:CTV 1966 Logo.svg|Original version of CTV's geometrical shape logo (1966β1967) File:CTV Logo 1975.svg|The logo in use the late 1960s retains the colors, still in use today, to the shapes, with the letters being rounded (1968-1975) File:CTV 1970s.PNG|The logo in use in the 1970s and 1980s added the colours, still in use today, to the shapes, with the letters being rounded and a white half-square representing a television [[picture tube]] (1975β1985) File:CTV logo (1985-90).svg|The logo in use in the late 1980s adds three diagonal stripes to the geometrical shape logo (1985β1990) File:CTV flat logo.svg|The version in use from 1990 to 2018 drops any additional designs to the geometrical shape logo with letters being angled and tweaked. In 1998, the network added colour gradients to the shapes to create a 3D effect before that variant became the network official logo in 2004, although the plain version remained in use in print publications where the colour gradients could not be rendered. File:CTV3d.webp|This version introduced in the 2010s, which was made to reflect the name change from sister system A to CTV Two, gives the shapes a more realistic effect, making the shapes brighter (2011-2018) File:CTV logo 2018.svg|The 2018 logo switched exclusively to a flat version, with brighter colours and refined letter shapes. (2018βpresent) </gallery>
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