Editing CBS (section)

===Logos===

The CBS television network's initial logo, used from the 1940s to 1951, consisted of an oval spotlight which shone on the block letters "CBS".<ref>See an illustration of this early logo at {{cite web|title=cbs-1949.jpg|url=http://www.pharis-video.com/cbs-1949.jpg|publisher=Chuck Pharis Web Page|format=[[JPEG]]|access-date=February 16, 2011|archive-url=https://web.archive.org/web/20101126183721/http://pharis-video.com/cbs-1949.jpg|archive-date=November 26, 2010|url-status=live}}</ref> The present-day Eye device was conceived by William Golden, based on a [[Pennsylvania Dutch]] [[hex sign]] and a [[Shakers|Shaker]]<!-- Note: [[Shaker]] is a disambiguation page --> drawing. While the logo is commonly attributed to Golden, some design work may have been done by CBS staff designer [[Georg Olden (graphic designer)|Georg Olden]], one of the first African-Americans to attract some attention in the postwar graphic design field.<ref>{{cite journal|title=The Search for Georg Olden|author=Julie Lasky|editor1=Steven Heller|editor2=Georgette Ballance)|journal=Graphic Design History|publisher=Allworth Press|location=New York City|pages=121–122|year=2001}}</ref> The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. Golden died unexpectedly in 1959, and was replaced by [[Lou Dorfsman]], one of his top assistants, who would go on to oversee all print and on-air graphics for CBS for the next 30 years.

The CBS eye has since become a widely recognized symbol. While the logo has been used in different ways, the Eye device itself has never been redesigned.<ref>{{cite web|title=CBS Logo: Design and History|url=http://www.famouslogos.net/cbs-logo/|work=FamousLogos.net|access-date=May 2, 2011|archive-url=https://web.archive.org/web/20121018003809/http://www.famouslogos.net/cbs-logo|archive-date=October 18, 2012|url-status=live}}</ref> As part of a then-new graphical identity created by Trollbäck + Company that was used by the network during the 2006–2007 network television season, the eye was placed in a "trademark" position on show titles, days of the week and descriptive words, an approach highly respecting the value of the design. The logo is alternately known as the "Eyemark", a branding used for CBS's [[Westinghouse Broadcasting#End of Group W Productions|domestic television syndication division]], under the Eyemark Entertainment name, in the mid-to-late 1990s after Westinghouse Electric bought CBS, but before the King World acquisition (which Eyemark was folded into), and subsequent merger with Viacom; Eyemark Entertainment was the result of the merger of MaXaM Entertainment (an independent television syndication firm which Westinghouse acquired shortly after its merger with CBS in 1996), Group W Productions (Westinghouse Broadcasting's own syndication division), & CBS Enterprises (CBS's syndication arm from the late 1960s to the early 1970s).

The eye logo has served as inspiration for the logos of [[Associated Television]] (ATV) in the United Kingdom, [[Canal 4 (Salvadoran TV channel)|Canal 4]] in El Salvador, [[Televisa]] in Mexico, [[France 3]], [[Latina Televisión]] in Peru, [[Fuji Television]] in Japan, [[Rede Bandeirantes]] and [[TV Globo]] in Brazil, and [[Canal 10 (Uruguay)|Canal 10]] in Uruguay.

In October 2011, the network celebrated the 60th anniversary of the introduction of the Eye logo, featuring special IDs of logo versions from previous CBS image campaigns being shown during the network's primetime lineup.<ref>{{cite web|title=The CBS Eye turns 60|url=https://www.cbsnews.com/news/the-cbs-eye-turns-60/|work=[[CBS News]]|date=October 19, 2011|access-date=July 30, 2017|archive-url=https://web.archive.org/web/20170703103325/http://www.cbsnews.com/news/the-cbs-eye-turns-60/|archive-date=July 3, 2017|url-status=live}}</ref>

CBS historically used a specially-commissioned variant of [[Didot (typeface)|Didot]], a close relative to [[Bodoni]], as its corporate font until 2021.<ref>{{Cite web|date=November 22, 2015|title=Sharpshooting Graphic Design in Times Square, With Michael Bierut|url=https://nymag.com/intelligencer/2015/11/graphic-designer-in-times-square.html|access-date=January 13, 2021|website=Intelligencer|archive-date=January 13, 2021|archive-url=https://web.archive.org/web/20210113222824/https://nymag.com/intelligencer/2015/11/graphic-designer-in-times-square.html|url-status=live}}</ref>