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===Public image and style icon=== {{main|Fashion of Audrey Hepburn}} [[File:Audrey Hepburn auf dem Bürgenstock (16).jpg|thumb|upright|Hepburn with a short hairstyle and wearing one of her signature looks: black turtleneck, slim black trousers, and ballet flats|alt=Hepburn publicity still featuring short hair and shoes with flat soles.]] Hepburn was known for her fashion choices and distinctive look, to the extent that journalist [[Mark Tungate]] has described her as a recognisable brand.{{sfnm|Sheridan|2010|1p=95}} When she first rose to stardom in ''Roman Holiday'' (1953), she was seen as an alternative feminine ideal that appealed more to women than men, compared to the more sexual and curvy [[Marilyn Monroe]] and [[Elizabeth Taylor]].<ref name=newkind>{{cite news |url=https://www.telegraph.co.uk/culture/film/10252693/Audrey-Hepburn-a-new-kind-of-movie-star.html |location=London |work=The Daily Telegraph |first=Anne |last=Billson |title=Audrey Hepburn: a new kind of movie star |date=29 December 2014 |access-date=5 April 2018 |archive-date=24 May 2015 |archive-url=https://web.archive.org/web/20150524080854/http://www.telegraph.co.uk/culture/film/10252693/Audrey-Hepburn-a-new-kind-of-movie-star.html |url-status=live }}</ref>{{sfnm|Hill|2004|1p=78}} With her short hairstyle, thick eyebrows, slim body, and "[[gamine]]" looks, she presented a look that young women found easier to emulate than those of more sexual film stars.<ref name=moseleyguardian>{{cite web |url=https://www.theguardian.com/film/2004/mar/07/highereducation.gender |title=Audrey Hepburn – everybody's fashion icon |first=Rachel |last=Moseley |work=The Guardian |date=7 March 2004 |access-date=11 December 2016 |archive-date=5 November 2021 |archive-url=https://web.archive.org/web/20211105001115/https://www.theguardian.com/film/2004/mar/07/highereducation.gender |url-status=live }}</ref> In 1954, fashion photographer [[Cecil Beaton]] declared Hepburn the "public embodiment of our new feminine ideal" in ''[[Vogue (magazine)|Vogue]]'', and wrote that "Nobody ever looked like her before World War II ... Yet we recognise the rightness of this appearance in relation to our historical needs. The proof is that thousands of imitations have appeared."{{sfnm|Hill|2004|1p=78}} The magazine and its [[British Vogue|British version]] frequently reported on her style throughout the following decade.{{sfnm|Sheridan|2010|1p=93}} Alongside model [[Twiggy]], Hepburn has been cited as one of the key public figures who made being very slim fashionable.<ref name=moseleyguardian /> ''Vogue'' has referred to her as "the acme of classic beauty". Added to the [[International Best Dressed List]] in 1961, Hepburn was associated with a minimalistic style, usually wearing clothes with simple silhouettes that emphasised her slim body, such as monochromatic colours with occasional statement accessories.<ref name=BBCfuss>{{cite news |title=Audrey Hepburn: Why the fuss? |url=http://news.bbc.co.uk/1/hi/magazine/4884428.stm |first=Megan |last=Lane |work=[[BBC News]] |date=7 April 2006 |access-date=8 April 2011 |archive-date=10 April 2006 |archive-url=https://web.archive.org/web/20060410011830/http://news.bbc.co.uk/2/hi/uk_news/magazine/4884428.stm |url-status=live }}</ref> In the late 1950s, Hepburn popularised plain black leggings.<ref>{{Cite news |url=http://laruemoderne.com/80s-fashion-trends/ |title=80s Fashion Trends, Reborn!s |author=Naomi Harriet |publisher=La Rue Moderne |date=19 August 2016 |url-status=usurped |archive-url=https://web.archive.org/web/20160821053509/http://laruemoderne.com/80s-fashion-trends/ |archive-date=21 August 2016}}</ref> She was in particular associated with French fashion designer [[Hubert de Givenchy]], who was first hired to design her on-screen wardrobe for her second Hollywood film, ''Sabrina'' (1954), when she was still unknown as a film actor and he a young [[couturier]] just starting [[Givenchy|his fashion house]].<ref name=givenchyvf>{{cite magazine |url=https://www.vanityfair.com/style/2014/02/audrey-hepburn-givenchy-style |title=When Hubert Met Audrey |magazine=Vanity Fair |first=Amy Fine |last=Collins |date=3 February 2014 |access-date=21 February 2020 |archive-date=1 June 2021 |archive-url=https://web.archive.org/web/20210601104040/https://www.vanityfair.com/style/2014/02/audrey-hepburn-givenchy-style |url-status=live }}</ref> Although initially disappointed that "Miss Hepburn" was not [[Katharine Hepburn]] as he had mistakenly thought, Givenchy and Hepburn formed a life-long friendship.<ref name=givenchyvf /><ref name=vmagazine>{{cite web |url=http://www.vmagazine.com/site/content/3772/hubert-de-givenchy--audrey-hepburn |title=Hubert de Givenchy & Audrey Hepburn |work=V Magazine |first=Katharine K. |last=Zarrella |access-date=23 April 2016 |url-status=dead |archive-url=https://web.archive.org/web/20150510150422/http://www.vmagazine.com/site/content/3772/hubert-de-givenchy--audrey-hepburn |archive-date=10 May 2015}}</ref> {{multiple image | align = left | direction = vertical | width = | image1 = Petó Breakfast at Tiffany's.jpg | width1 = 220 | caption1 = With [[George Peppard]] in ''[[Breakfast at Tiffany's (film)|Breakfast at Tiffany's]]'' (1961) | alt1 = Image from Breakfast at Tiffany's | image2 = Cary Grant and Audrey Hepburn in Charade 2.jpg | width2 = 220 | caption2 = With [[Cary Grant]] in ''[[Charade (1963 film)|Charade]]'' (1963) | alt2 = Image from ''Charade'' in 1963 }} In addition to ''Sabrina'', Givenchy designed her costumes for ''Love in the Afternoon'' (1957), ''Breakfast at Tiffany's'' (1961), ''Funny Face'' (1957), ''Charade'' (1963), ''Paris When It Sizzles'' (1964), and ''How to Steal a Million'' (1966), as well as clothing her off screen.<ref name=givenchyvf /> According to Moseley, fashion plays an unusually central role in many of Hepburn's films, stating that "the costume is not tied to the character, functioning 'silently' in the [[mise-en-scène]], but as 'fashion' becomes an attraction in the aesthetic in its own right".{{sfnm|Moseley|2002|1p=39}} She also became the face of Givenchy's first perfume, ''[[L'Interdit]]'', in 1957.<ref>{{cite web |url=http://fashion.telegraph.co.uk/beauty/news-features/TMG9176362/Beauty-Icon-Givenchys-LInterdit.html |title=Beauty Icon: Givenchy's ''L'Interdit'' |work=The Daily Telegraph |first=Sonia |last=Haria |date=4 August 2012 |access-date=26 April 2016 |archive-date=10 March 2017 |archive-url=https://web.archive.org/web/20170310024348/http://fashion.telegraph.co.uk/beauty/news-features/TMG9176362/Beauty-Icon-Givenchys-LInterdit.html |url-status=live }}</ref> In addition to her partnership with Givenchy, Hepburn was credited with boosting the sales of [[Burberry]] [[trench coat]]s when she wore one in ''Breakfast at Tiffany's'', and was associated with Italian footwear brand [[Tod's]].{{sfnm|Sheridan|2010|1pp=92–95}} In her private life, Hepburn preferred to wear casual and comfortable clothes, contrary to the [[haute couture]] she wore on screen and at public events.<ref name="autogenerated1">{{cite news |url=http://www.theage.com.au/news/people/hepburn-revival-feeding-false-image/2006/10/01/1159641215445.html |title=Hepburn revival feeding false image? |work=The Age |date=2 October 2006 |location=Melbourne, Australia |access-date=15 January 2008 |archive-date=5 April 2008 |archive-url=https://web.archive.org/web/20080405122305/http://www.theage.com.au/news/people/hepburn-revival-feeding-false-image/2006/10/01/1159641215445.html |url-status=live }}</ref> Despite being admired for her beauty, she never considered herself attractive, stating in a 1959 interview that "you can even say that I hated myself at certain periods. I was too fat, or maybe too tall, or maybe just plain too ugly{{nbsp}}... you can say my definiteness stems from underlying feelings of insecurity and inferiority. I couldn't conquer these feelings by acting indecisive. I found the only way to get the better of them was by adopting a forceful, concentrated drive."<ref>Harris, Eleanor. [http://www.audreyhepburnlibrary.com/50s/images/goodhousekeeping8-59pg4.jpg Audrey Hepburn] {{Webarchive|url=https://web.archive.org/web/20070704193556/http://www.audreyhepburnlibrary.com/50s/images/goodhousekeeping8-59pg4.jpg |date=4 July 2007 }}, ''[[Good Housekeeping]]'', August 1959</ref> In 1989, she stated that "my look is attainable ... Women can look like Audrey Hepburn by flipping out their hair, buying the large glasses and the little sleeveless dresses."<ref name=BBCfuss /> Hepburn's influence as a style icon still continued several decades after the height of her acting career in the 1950s and 1960s. Moseley notes that especially after her death in 1993, she became increasingly admired, with magazines frequently advising readers on how to get her look, and fashion designers using her as inspiration.{{sfnm|Moseley|2002|1pp=1–10}}<ref name=moseleyguardian /> Throughout her career and after her death, Hepburn received numerous accolades for her stylish appearance and attractiveness. For example, she was named the "most beautiful woman of all time"<ref name="BBC">{{cite news |url=http://news.bbc.co.uk/2/hi/uk_news/3763887.stm |title=Audrey Hepburn tops beauty poll |work=BBC News |date=31 May 2004 |access-date=12 July 2009 |archive-date=2 June 2004 |archive-url=https://web.archive.org/web/20040602192458/http://news.bbc.co.uk/2/hi/uk_news/3763887.stm |url-status=live }}</ref> and "most beautiful woman of the 20th century"<ref>{{cite web |title=Actress Tops Poll of 20th Century Beauties |url=http://news.sky.com/story/788826/actress-tops-poll-of-20th-century-beauties |work=Sky |date=1 July 2010 |first=Lulu |last=Sinclair |access-date=14 August 2015 |archive-date=21 November 2015 |archive-url=https://web.archive.org/web/20151121064425/http://news.sky.com/story/788826/actress-tops-poll-of-20th-century-beauties |url-status=live }}</ref> in polls by [[Evian]] and [[QVC]] respectively, and in 2015, was voted "the most stylish Brit of all time" in a poll commissioned by [[Samsung]].<ref>{{cite news |url=https://www.independent.co.uk/life-style/fashion/features/audrey-hepburn-is-officially-britain-s-style-icon-22-years-after-her-death-10207051.html |title=Audrey Hepburn is officially Britain's style icon – 22 years after her death |first=Linda |last=Sharkey |work=[[The Independent]] |date=27 April 2015 |access-date=24 August 2017 |archive-date=10 December 2018 |archive-url=https://web.archive.org/web/20181210061900/https://www.independent.co.uk/life-style/fashion/features/audrey-hepburn-is-officially-britain-s-style-icon-22-years-after-her-death-10207051.html |url-status=live }}</ref> Her film costumes fetch large sums of money in auctions: one of the "[[Black Givenchy dress of Audrey Hepburn|little black dresses]]" designed by Givenchy for ''Breakfast at Tiffany's'' was sold by [[Christie's]] for a record sum of £467,200 in 2006.<ref>[http://www.christies.com/Lotfinder/lot_details.aspx?sid=&intObjectID=4832498&AllObjectIDs=&SRObjectID=&AllSaleIDs=&SRSaleID=&RefineQueryURL= Christie's online catalog] {{Webarchive|url=https://web.archive.org/web/20200904205031/http://www.christies.com/Lotfinder/lot_details.aspx?sid=&intObjectID=4832498&AllObjectIDs=&SRObjectID=&AllSaleIDs=&SRSaleID=&RefineQueryURL= |date=4 September 2020 }}. Retrieved 7 December 2006.</ref>{{efn|This was the highest price paid for a dress from a film,<ref>{{cite news |last=Dahl |first=Melissa |title=Stylebook: Hepburn gown fetches record price |newspaper=Pittsburgh Post-Gazette |date=11 December 2006 |url=http://www.post-gazette.com/pg/06345/745167-314.stm |access-date=1 January 2010 |archive-date=11 May 2008 |archive-url=https://web.archive.org/web/20080511182126/http://www.post-gazette.com/pg/06345/745167-314.stm |url-status=live }}</ref> until it was surpassed by the $4.6 million paid in June 2011 for Marilyn Monroe's "subway dress" from ''[[The Seven Year Itch]]''.<ref>{{cite news |url=https://www.reuters.com/article/us-monroe-idUSTRE75I2NM20110619 |title=Marilyn Monroe "subway" dress sells for $4.6 million |work=Reuters |date=19 June 2011 |access-date=10 July 2021 |archive-date=17 May 2021 |archive-url=https://web.archive.org/web/20210517042735/https://www.reuters.com/article/us-monroe-idUSTRE75I2NM20110619 |url-status=live }}</ref> Of the two dresses that Hepburn wore on screen, one is held in the Givenchy archives while the other is displayed in the Museum of Costume in Madrid.<ref name="BBC2">{{cite news |url=http://news.bbc.co.uk/2/hi/entertainment/6209658.stm |title=Auction Frenzy over Hepburn dress |work=BBC News |date=5 December 2006 |access-date=6 December 2006 |archive-date=14 September 2021 |archive-url=https://web.archive.org/web/20210914183601/http://news.bbc.co.uk/2/hi/entertainment/6209658.stm |url-status=live }}</ref> A subsequent London auction of Hepburn's film wardrobe in December 2009 raised £270,200, including £60,000 for the black Chantilly lace cocktail gown from ''How to Steal a Million''.<ref>{{cite news |url=https://www.reuters.com/article/us-hepburn/hepburns-wardrobe-sells-for-double-estimate-idUSTRE5B83YH20091209 |title=Hepburn's wardrobe sells for double estimate |work=Reuters |date=9 December 2009 |access-date=8 December 2021 |archive-date=8 December 2021 |archive-url=https://web.archive.org/web/20211208171629/https://www.reuters.com/article/us-hepburn/hepburns-wardrobe-sells-for-double-estimate-idUSTRE5B83YH20091209 |url-status=live }}</ref> }} In 1999, [[HarperCollins]] published ''Audrey's Style'' by Pamela Keogh, a 340-page tome devoted to Hepburn's personality, beliefs and style. The book included interviews with some of the people who knew her best, and also included many photographs of her, some of which had been rarely seen before.<ref>{{cite book | isbn=0060193298 | title=Audrey Style | last1=Clarke | first1=Pamela Keogh | date=7 April 1999 | publisher=HarperCollins }}</ref>
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