Editing Valentine's Day (section)

====United States====
[[File:Necco-Candy-SweetHearts.jpg|thumb|right|[[Conversation hearts]], candies with messages on them, are strongly associated with Valentine's Day in the United States.]]
[[File:Valentine dance, school (2898490693).jpg|thumb|right|[[African American]] Valentine's school dance, Richmond, Virginia 1956]]
On the United States mainland, about 190 million Valentine's Day cards are sent each year, not including the hundreds of millions of cards school children exchange.<ref>{{cite web|url=http://news.nationalgeographic.com/news/2010/02/100210-valentines-day-gifts-cards-history-facts/|title=Valentine's Day Facts: Gifts, History, and Love Science|author=John Roach|work=National Geographic|url-status=dead|archive-url=https://web.archive.org/web/20160304054516/http://news.nationalgeographic.com/news/2010/02/100210-valentines-day-gifts-cards-history-facts/|archive-date=March 4, 2016|date=February 12, 2010}}</ref>

Valentine's Day is a major source of economic activity, with total [[Cost|expenditure]] topping $18.2&nbsp;billion in 2017, or over $136 per person.<ref name=":1">{{Cite news |url=https://abcnews.go.com/Lifestyle/valentines-day-numbers-money-spent-flowers-candy-cards/story?id=45480956 |title=Valentine's Day by the numbers |last1=Andreano |first1=Caterina |last2=Shapiro |first2=Emily |date=February 14, 2017 |work=[[ABC News (United States)|ABC News]] |access-date=February 13, 2018 |language=en |archive-date=February 14, 2018 |archive-url=https://web.archive.org/web/20180214142013/http://abcnews.go.com/Lifestyle/valentines-day-numbers-money-spent-flowers-candy-cards/story?id=45480956 |url-status=live }}</ref> This was an increase from $108 per person in 2010.<ref name="plu.edu">{{cite web|url=http://mastmedia.plu.edu/2014/02/13/valentines-day-spending-is-global/|title=Valentine's Day spending is global|work=Mast Media|date=February 13, 2014 |url-status=live|archive-url=https://web.archive.org/web/20160303214830/http://mastmedia.plu.edu/2014/02/13/valentines-day-spending-is-global/|archive-date=March 3, 2016}}</ref>  Purchases include jewellery, flowers, chocolates, candy, and greeting cards.<ref name=":1" />  Roses, especially red roses, are the most popular flower.<ref name=":1" />  In the US, roses are generally imported via refrigerated airplanes from Colombia and Ecuador.<ref name=":2">{{Cite news |last=Ross |first=Selena |date=2025-02-12 |title=How Can My Valentine's Flowers Show the Earth Love, Too? |url=https://www.nytimes.com/2025/02/12/climate/valentine-bouquets-airplane-emissions.html |access-date=2025-02-15 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>  The most popular locally grown and seasonally compatible flowers are early spring [[tulips]].<ref name=":2" />

In 2019, a survey by the [[National Retail Federation]] found that over the previous decade, the percentage of people who celebrate Valentine's Day had declined steadily. From their survey results, they found three primary reasons: over-commercialization of the holiday, not having a spouse or significant other to celebrate it with, and not being interested in celebrating it.<ref>{{cite web | website=Fox13 | title=Companies allow people to opt-out of Valentine's Day emails | last=Stoddard | first=Catherine | date=January 28, 2022 | url=https://www.q13fox.com/news/companies-allow-people-to-opt-out-of-valentines-day-emails | access-date=January 28, 2022 | archive-date=January 30, 2022 | archive-url=https://web.archive.org/web/20220130004527/https://www.q13fox.com/news/companies-allow-people-to-opt-out-of-valentines-day-emails | url-status=live }}</ref>