Editing V-chip (section)

===Insufficient number of users===
Despite the amount that has been spent on educating parents on use of the V-chip, there is still a low proportion of users. Of parents who have access to the V-chip, just 20% actually use it. As reported in 2007,<ref name="news.com">{{cite news
  | first = Erica
  | last = Ogg
  | title = Ad Council Unveils V-Chip Campaign
  | newspaper = [[New York Daily News]]
  | date = 2007-03-30
  | url = http://www.news.com/Ad-council-unveils-V-chip-campaign/2100-1041_3-6099021.html
  | archive-url = https://archive.today/20130130080010/http://www.news.com/Ad-council-unveils-V-chip-campaign/2100-1041_3-6099021.html
  | url-status = dead
  | archive-date = January 30, 2013
  | access-date = 2007-11-29
  }}</ref> 52% of parents who had access to the V-chip were unaware of its existence, and 27% of parents who knew of the V-chip's existence opted not to try it.<ref name="kff.org"/> Tim Winters, the Executive director for the [[Parents Television Council]] stated, "What I see is a solution that's flawed at every level. Conceptually, it's not bad, but practically, it's abhorrent."<ref name="news.com"/>

From 1999 to 2001, a research study was conducted at the University of Pennsylvania [[Annenberg Public Policy Center]] to observe the use of the V-chip in family households. The study was conducted on a total of 150 families with children between the ages of 7 and 10 who had V-chip television sets in their homes. Over the course of a year, families' use of the V-chip technology was observed to draw conclusions about the overall use of the V-chip in family environments.

Three experimental groups (''High Information'', ''Low Information'', ''Control Group'') were used to determine how crucial pre-emptive training and informational sessions on the V-chip were to their actual use.  The first group was given a new TV, equipped with V-chip technology, and detailed information about the V-chip. The second group was also given a new TV equipped with V-chip technology but no special training on the V-chip. The control group was not given a new TV or special training but was followed over the same time period to observe their V-chip use.

Overall, the study found this:
* Only 33 out of 110 families (30%) who received a new television set with V-chip technology programmed it during the course of the study
* Of those 33 families, only nine families (8%) regularly used the technology
* 24 out of 110 families (22%) tried the device at some point but didn't use it through the year either through choice or because they did not understand how to use the V-chip
* 77 families (70%) never used the V-chip technology at all during the year study

Many families either had no idea that their television possessed a V-chip or gave up after struggling to program it. Even families who were given extensive information on the V-chip still opted to not use the technology. Overall, this study suggests that there are an insufficient number of households that implement the V-chip technology.<ref>{{Cite journal
| first = A.
| last = Jordan
| author2 = E. Woodard
| title = Parents' Use of the V-Chip to Supervise Children's Television Use
| journal = Annenberg Public Policy Center Report
| place = University of Pennsylvania
| url = http://www.annenbergpublicpolicycenter.org/Downloads/Media_and_Developing_Child/Childrens_Programming/20030402_Children_and_TV_Roundtable/20030402_ParentsVchip_report.pdf
| access-date = 2010-05-27
| archive-date = July 18, 2011
| archive-url = https://web.archive.org/web/20110718174423/http://www.annenbergpublicpolicycenter.org/Downloads/Media_and_Developing_Child/Childrens_Programming/20030402_Children_and_TV_Roundtable/20030402_ParentsVchip_report.pdf
| url-status = dead
}}</ref>