Editing Toy (section)

===Promotional merchandise===

[[File:John Deere toy tractor.jpg|thumb|right|This toy tractor also serves as an advertisement for [[John Deere]].]]
Many successful films, television programs, books and sport teams have official merchandise, which often includes related toys. Some notable examples are ''[[Star Wars]]'' (a space fantasy franchise) and [[Arsenal F.C.|Arsenal]], an English [[association football|football]] club.

Likewise, many successful children's films, television series, books or franchises extend their marketing campaign to [[fast food]] chains by including small toys of fictional characters or the series' associated symbols in a sealed plastic bag within their [[kids' meal]]s. One famous example is the [[Happy Meal]] from [[McDonald's]].<ref name="Bishop">{{cite news|url=https://news.google.com/newspapers?id=3oVKAAAAIBAJ&pg=6140,5493787|title=Fast food meals for kids come under fire|last=Bishop|first=Pete|date=20 March 1990|work=[[The Daily Telegraph]]|access-date=21 October 2020}}</ref>

Promotional toys can fall into any of the other toy categories; for example, they can be dolls or action figures based on the characters of movies or professional athletes, or they can be balls, yo-yos, or [[lunch box]]es with logos on them. Sometimes they are given away for free as a form of advertising. [[Model aircraft]] are often toys that are used by airlines to promote their brand, just as [[Die cast toy|toy cars and trucks]] and [[model train]]s are used by trucking, railroad and other companies as well. Many food manufacturers run promotions where a toy is included with the main product as a [[Prize (marketing)|prize]]. Toys are also used as [[Premium (marketing)|premiums]], where consumers redeem [[Proof of purchase|proofs of purchase]] from a product and pay shipping and handling fees to get the toy.  Some people go to great lengths to collect these sorts of promotional toys.