Editing Telstra (section)

==== T22 strategy ====
In June 2018, Telstra announced its Telstra2022 strategy designed to face into headwinds from the NBN rollout and return the business to growth.<ref name="auto">{{Cite web|last=Reichert|first=Corinne|title=Telstra2022: Key takeaways from Telstra's new strategy|url=https://www.zdnet.com/article/telstra2022-key-takeaways-from-telstras-new-strategy/|access-date=2021-06-29|publisher=ZDNet|language=en}}</ref> Composed of four pillars, the strategy was designed to remove $1&nbsp;billion of operating costs from the business, simplifying its overall structure and leading to six key outcomes: improve customer experiences, simplify its products and operating model, extend network superiority and 5G leadership, achieve global high performance in employee engagement, reduce net productivity costs, and attain a return on capital investment post the NBN rollout.<ref name="auto"/>

On 20 June 2018, Telstra announced a reduction of 9,500 jobs (8,000 net job losses after considering 1,500 new roles to be created) as part of its "Telstra 2022" (T22) plan.<ref>{{Cite news|url=http://www.abc.net.au/news/2018-06-20/telstras-big-bang-splits-in-two-as-jobs-and-plans-go/9889436|title=Telstra's big bang splits the company in two as 8,000 jobs go. Will it work?|date=20 June 2018|work=ABC News|access-date=20 June 2018|language=en-AU|archive-date=24 June 2018|archive-url=https://web.archive.org/web/20180624033901/http://www.abc.net.au/news/2018-06-20/telstras-big-bang-splits-in-two-as-jobs-and-plans-go/9889436|url-status=live}}</ref>

===== InfraCo =====
Created on 1 July 2018, Telstra InfraCo<ref>{{Cite web |title=Telstra launches new holding company, subsidiaries as restructuring moves forward |url=https://www.crn.com.au/news/telstra-launches-new-holding-company-subsidiaries-as-restructuring-moves-forward-562422 |access-date=2023-02-17 |website=CRN Australia}}</ref> would serve as the infrastructure business, owning an estimated $11&nbsp;billion AUD in assets made up of data centres, non-mobiles related domestic fibre, copper, [[Hybrid fiber-coaxial|HFC]], subsea cables, exchanges, poles, ducts, and pipes.<ref>{{Cite web|title=Here's what we know about Telstra InfraCo, the new wholesale business|url=https://www.crn.com.au/news/heres-what-we-know-about-telstra-infraco-the-new-wholesale-business-494860|access-date=2021-07-11|website=CRN Australia}}</ref> InfraCo opened its [[dark fibre]] network across six Australian state capitals in February 2021.<ref>{{Cite web|last=Barbaschow|first=Asha|title=Telstra InfraCo opens up dark fibre network|url=https://www.zdnet.com/home-and-office/networking/telstra-infraco-opens-up-dark-fibre-network/|access-date=2021-07-11|publisher=ZDNet|language=en}}</ref> Telstra said the dark fibre network would open up a wealth of capabilities and control for its targeted audience of network operates and service providers such as global carriers, data centre operators, internet service producers and over the top providers according to Infrastructure Chief Ross Lambi.<ref>{{Cite web|title=Telstra's InfraCo launches dark fibre offering|url=https://www.crn.com.au/news/telstras-infraco-launches-dark-fibre-offering-561425|access-date=2021-07-11|website=CRN Australia}}</ref>

===== Retail store strategy =====
In February 2021, Telstra announced plans to take back full ownership of its 337 retail stores. At the time of the announcement Telstra owned and operated 67 of its stores, Vita Group owned and operated 104 stores, and the remaining 166 were operated by individual licensees.<ref>{{Cite web|date=11 February 2021|title=Vita shares plunge as Telstra takes control of retail stores|url=https://www.afr.com/companies/retail/telstra-takes-control-of-retail-stores-20210211-p571l2|access-date=2021-05-04|archive-url=https://web.archive.org/web/20210211065319/https://www.afr.com/companies/retail/telstra-takes-control-of-retail-stores-20210211-p571l2|archive-date=11 February 2021}}</ref> The process of transitioning stores back to Telstra ownership took around 12 to 18 months to complete.<ref>{{Cite web|date=26 February 2021|title=BREAKING NEWS: Telstra To Take Back Control Of Retail Stores Threat To JB Hi Fi – channelnews|url=https://www.channelnews.com.au/breaking-news-telstra-to-take-back-control-of-their-retail-stores-threat-to-jb-hi-fi/|access-date=2021-05-04|archive-url=https://web.archive.org/web/20210226190929/https://www.channelnews.com.au/breaking-news-telstra-to-take-back-control-of-their-retail-stores-threat-to-jb-hi-fi/|archive-date=26 February 2021}}</ref> As  part of the T22 program Telstra also brought its call centres back on shore.

Ultimately the T22 strategy proved to be very successful with a significant improvement in customer metrics, employee engagement, a return to profitable growth supported by a $2.7 bn reduction in annualised costs. Telstra's share price increased more than 50% from a low in 2018 of $2.63 to more than $4 in 2022.