Editing Subway (restaurant) (section)

===Jared Fogle===
[[File:Jared_Fogle_(2007).jpg|thumb|[[Jared Fogle]] in 2007]]
Beginning in January 2000, [[Jared Fogle]] was a national spokesman for the company in the US, giving talks on healthy living and appearing in advertisements. Fogle first came to attention in his native [[Indiana]] by claiming that he lost over {{convert|200|lb|kg}} in part by eating at Subway. After 2008, he was featured less often as the company marketed with more emphasis on its "5 dollar footlong" campaign.<ref name="Yahoo!">{{cite web |first=Matthew|last=Boyle|url=https://finance.yahoo.com/career-work/article/108119/the-ac |title=The Accidental Hero |website=[[Yahoo! Finance]] |publisher=[[Verizon Media]]|location=Sunnyvale, California|date=November 10, 2009 |access-date=January 10, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20110629044601/http://finance.yahoo.com/career-work/article/108119/the-accidental-hero.html?mod=career-selfemployment |archive-date=June 29, 2011 |df=mdy-all }}</ref> Subway attributed between one-third and one-half of its growth from 1998 to 2011 to Fogle, the equivalent of a tripling in size.<ref name=murray20130609>{{cite news |first1=Rheana |last1=Murray |title=Subway commercial spokesman Jared Fogle marks 15 years of turkey subs and keeping the weight off |url=http://www.nydailynews.com/life-style/health/jared-subway-guy-marks-15-years-turkey-subs-article-1.1365511 |newspaper=[[The New York Daily News]] |publisher=[[Tronc]] |location=New York City |date=June 9, 2013 |access-date=November 18, 2014 |archive-date=November 17, 2014 |archive-url=https://web.archive.org/web/20141117063233/http://www.nydailynews.com/life-style/health/jared-subway-guy-marks-15-years-turkey-subs-article-1.1365511 |url-status=live }}</ref> Subway ended its relationship with Fogle in 2015 after he was charged with possession of [[child pornography]] and illicit sexual conduct with a minor. After pleading guilty in August 2015, he was sentenced to more than 15 years in [[federal prison]] three months later.<ref>{{cite web|first1=Andy|last1=Campbell|first2=Michael|last2=McLaughlin|url=https://www.huffingtonpost.com/entry/subway-fires-jared-fogle-ahead-of-expected-child-porn-guilty-plea_us_55d3b609e4b07addcb448ac3|title=Subway Fires Jared Fogle Ahead Of Expected Child Porn Guilty Plea|website=[[The Huffington Post]]|publisher=[[Huffington Post Media Group]]|location=New York City|date=August 18, 2015|access-date=February 20, 2019|archive-date=October 11, 2017|archive-url=https://web.archive.org/web/20171011152037/https://www.huffingtonpost.com/entry/subway-fires-jared-fogle-ahead-of-expected-child-porn-guilty-plea_us_55d3b609e4b07addcb448ac3|url-status=live}}</ref><ref>{{cite news |first=Drew |last=Harwell |url=https://www.washingtonpost.com/business/economy/subway-guy-jared-fogle-to-plead-guilty-to-child-porn-underage-sex/2015/08/19/16f8d9a0-469e-11e5-8e7d-9c033e6745d8_story.html |title=Ex-'Subway guy' Jared Fogle to plead guilty to child porn, underage sex |newspaper=[[The Washington Post]] |publisher=Nash Holdings LLC |location=Washington DC |date=August 19, 2015 |access-date=July 4, 2017 |archive-date=October 4, 2017 |archive-url=https://web.archive.org/web/20171004040908/https://www.washingtonpost.com/business/economy/subway-guy-jared-fogle-to-plead-guilty-to-child-porn-underage-sex/2015/08/19/16f8d9a0-469e-11e5-8e7d-9c033e6745d8_story.html |url-status=live }}</ref><ref>{{cite web |first=Chris |last=Isidore |title=Jared Fogle sentenced to more than 15 years |url=https://money.cnn.com/2015/11/19/news/companies/jared-fogle-jail-sentence/index.html |website=[[CNNMoney]] |publisher=[[Turner Broadcasting Systems]] |location=Atlanta, Georgia |date=November 19, 2015 |access-date=November 25, 2015 |archive-date=November 24, 2015 |archive-url=https://web.archive.org/web/20151124032031/http://money.cnn.com/2015/11/19/news/companies/jared-fogle-jail-sentence/index.html |url-status=live }}</ref>

In December 2015, following the removal of Fogle from its marketing, Subway introduced a new marketing campaign, "Founded on Fresh". The campaign focuses on Subway's establishment and early history and features [[Fred DeLuca]], as played by his son, Jonathan. The new campaign downplays the use of jingles and celebrity endorsements (besides "targeted" sports marketing) in favor of focusing on the qualities of its products and specific products. Chief advertising officer Chris Carroll explained that the focus on fat, calories, and weight loss were "what fresh used to be" and that the new campaign would focus more on the sourcing of Subway's ingredients, such as its phase-out of [[Antibiotic use in livestock|antibiotic-treated meat]]. Carroll also explained that the new strategy was being developed prior to the controversy involving Fogle.<ref name="adage-foundedonfresh">{{cite magazine|first=E.J.|last=Schultz|title=Behind Subway's Post-Jared Strategy: No More Discount Ads, Fewer Celebs|url=http://adage.com/article/cmo-strategy/subway-s-strategy-discount-ads/301938/|magazine=[[Advertising Age]]|publisher=[[Crain Communications]]|location=New York City|date=December 27, 2015|access-date=February 8, 2016|archive-date=February 15, 2016|archive-url=https://web.archive.org/web/20160215193707/http://adage.com/article/cmo-strategy/subway-s-strategy-discount-ads/301938/|url-status=live}}{{subscription required}}</ref>