Editing Shopping (section)

==="Window shopping"===
{{Main|Window shopping}}

[[File:Window shopping in Cowbridge - geograph.org.uk - 1770681.jpg|alt=Women peer through a shop window on a rainy day|thumb|Window shopping in the rain]]

"Window shopping" is a term referring to the browsing of goods by a consumer with or without the intent to purchase. Window shopping is often practised by a particular segment, known as  the recreation-conscious or hedonistic shopper. Recreational shopping is characterised by the consumer's engagement in the purchase process, and recreational shoppers are those consumers who see the act of shopping as a form of enjoyment.<ref>Sproles, G. B., & Kendall, E. L., "A methodology for profiling consumers' decision-marking styles," ''Journal of Consumer Affairs'', Vol., 20 No. 2, 1986, pp. 267–79</ref> Other consumers use window shopping as part of their planning activity for a later purchase.

[[Showrooming]], the practice of examining merchandise in a traditional retail store without purchasing it, but then shopping online to find a lower price for the same item, has become an increasingly prevalent problem for traditional retailers as a result of online competitors, so much so that some have begun to take measures to combat it.<ref name=Showrooming>{{cite news|last=Bhasin|first=Kim|title=Store Charges Customers $5 'Just Looking' Fee To Combat Showrooming |url=http://www.businessinsider.com/stores-charges-just-looking-fee-2013-3|access-date=2014-08-10|newspaper=Business Insider|date=2013-03-25}}</ref>