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==Economy== A lack of water during the early days of Palmer Township limited the amount of farming that could be done, and industry was limited mainly to the Bushkill Creek waterways, where some form of power was available. Residents had to get water from hand dug wells because it was too difficult to find a source of water close to the surface of the ground. Other industries began to arise in the late 19th and early 20th centuries, including some [[iron ore]] excavation in the Fairview Knolls area and the [[cement]] industry near the Tatamy area; also at this time, the Taylor Wharton and Treadwell Engineering were established in Palmer Township to manufacture equipment mainly for railroad use. Most famously, Binney and Smith, the predecessor of [[Crayola]], founded their famous crayons in their Palmer Township factory along the Bushkill Creek. Farming techniques gradually advanced in the area until by the late 1960s; almost 50 percent of the township was then farmland.<ref name="Anderson5" /> The township saw new businesses in the mid 1960s, including [[ITT Inc.]] in 1964 and Acopian Corp., in 1965.<ref name="Lerch0725" /> === Media === The Greater Easton area's daily newspaper is ''[[The Express-Times]]''. ''[[The Morning Call]]'', based in [[Allentown, Pennsylvania|Allentown]], also is read in the area. Palmer Township is part of the Philadelphia [[media market]] but also receives numerous radio and television channels from [[New York City]] and the smaller [[Scranton, Pennsylvania|Scranton]]-[[Wilkes-Barre, Pennsylvania|Wilkes-Barre]] media market to the northwest. Two television stations are based in the Greater Easton area: [[PBS]] affiliate [[WLVT-TV|WLVT Channel 39]] in [[Bethlehem, Pennsylvania|Bethlehem]] and independent station [[WFMZ-TV|WFMZ Channel 69]] in [[Allentown, Pennsylvania|Allentown]]. Five radio stations are based in the Greater Easton area: [[WEEX]], a [[sports radio]] station broadcasting at 1230 AM, [[WODE-FM]] "The Hawk", a [[classic rock]] station broadcasting at 99.9 FM, [[WCTO]] "Cat Country 96", a [[country music]] station broadcasting on 96.1 FM, [[WJRH]], a [[Lafayette College]] college radio station broadcasting at 104.9 FM, and [[WEST (AM)|WEST]] "Loud Radio", a [[rhythmic contemporary]] radio station broadcasting at 99.5 FM. [[WDIY-FM]], a [[National Public Radio]] affiliate located in Bethlehem, maintains a [[Broadcast relay station|translator]] in Easton and broadcasts at 93.9 FM.
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