Editing Olympic Games (section)

===Under national organising committees===
The Olympic Games have been commercialised to various degrees since the inaugural [[1896 Summer Olympics]] in Athens, when a number of companies paid for advertising,<ref name="IOC2011Marketing">{{cite web|url=https://www.olympic.org/Documents/IOC_Marketing/OLYMPIC_MARKETING_FACT_FILE_2011.pdf|title=Olympic Marketing Fact File, 2011 Edition|page=18|access-date=22 December 2015|website=olympic.org|archive-url=https://web.archive.org/web/20110812082101/https://www.olympic.org/Documents/IOC_Marketing/OLYMPIC_MARKETING_FACT_FILE_2011.pdf|archive-date=12 August 2011|url-status=dead}}</ref> including [[Kodak]].<ref>{{Cite web|url=https://www.reuters.com/article/us-kodak-olympics-idUSWEN164520071012|title=Kodak to end Olympics sponsorship after 2008 games|date=12 October 2007|work=Reuters|last=Paul|first=Franklin}}</ref><ref>{{Cite web|url=http://disruptiveinnovation.se/?p=112|title=No more Kodak moments in the Olympics|website=disruptiveinnovation.se|date=15 April 2013|access-date=23 November 2019}}</ref> In 1908, [[Oxo (food)|Oxo]], {{ill|Odol|de}} mouthwash, and Indian Foot Powder became official sponsors of the [[1908 Summer Olympics|London Olympic Games]].<ref>{{cite web|url=http://www.itv.com/news/london/2015-12-04/wildly-interesting-facts-you-never-knew-about-london-until-now/|title=Wildly interesting facts about London you never knew, until now|website=ITV News|date=4 December 2015}}</ref><ref>{{Cite web|url=http://www.oxo.co.uk/about-us|title=The History of OXO|website=oxo.co.uk|access-date=23 November 2019|archive-url=https://web.archive.org/web/20180320010255/http://www.oxo.co.uk/about-us|archive-date=20 March 2018|url-status=dead}}</ref> [[Coca-Cola]] first sponsored the Summer Olympics in [[1928 Summer Olympics|1928]], and has remained an Olympic sponsor ever since.<ref name="IOC2011Marketing" /> Before the IOC took control of sponsorship, the NOCs had responsibility for negotiating their own contracts for sponsorship and use of the Olympic symbols.<ref name=CooperChen>
{{cite book
|title= Global Entertainment Media: Content, Audiences, Issues
|editor=Anne Cooper-Chen 
|date=23 June 2005
|edition=1st
|publisher=[[Routledge]]
|url= https://www.routledge.com/Global-Entertainment-Media-Content-Audiences-Issues/Cooper-Chen/p/book/9780805851694
}}</ref>{{rp|p. 231}}