Editing New York Post (section)

===Sales===
The daily circulation of the ''Post'' decreased in the final years of the Schiff era from 700,000 around 1967–68, to approximately 517,000 by the time she sold the paper to Murdoch in 1976.<ref>{{cite news |last1=Carmody |first1=Deirdre |title=Dorothy Schiff Agrees to Sell Post To Murdoch, Australian Publisher |url=https://www.nytimes.com/1976/11/20/archives/new-jersey-pages-dorothy-schiff-agrees-to-sell-post-to-murdoch.html |newspaper=[[The New York Times]] |date=November 20, 1976 |access-date=February 19, 2020 |archive-date=December 30, 2017 |archive-url=https://web.archive.org/web/20171230230317/http://www.nytimes.com/1976/11/20/archives/new-jersey-pages-dorothy-schiff-agrees-to-sell-post-to-murdoch.html |url-status=live }}</ref> 

Under Murdoch, the ''Post'' launched a morning edition to compete directly with the rival tabloid ''[[New York Daily News|Daily News]]'' in 1978, prompting the ''Daily News'' to retaliate with a PM edition called ''Daily News Tonight''. But the PM edition suffered the same problems with worsening daytime traffic that the afternoon ''Post'' experienced and the ''Daily News'' ultimately folded ''Tonight'' in 1981.<ref>{{cite news |last1=Friendly |first1=Jonathan |title=DAILY NEWS SAYS IT WILL END ITS TONIGHT EDITION ON AUG. 28 |url=https://www.nytimes.com/1981/08/15/nyregion/daily-news-says-it-will-end-its-tonight-edition-on-aug-28.html |newspaper=[[The New York Times]] |date=August 15, 1981 |access-date=July 30, 2021 |archive-date=January 14, 2024 |archive-url=https://web.archive.org/web/20240114140412/https://www.nytimes.com/1981/08/15/nyregion/daily-news-says-it-will-end-its-tonight-edition-on-aug-28.html |url-status=live }}</ref> By that time, circulation of the all-day ''Post'' soared to a peak of 962,000, the bulk of the increase attributed to its morning edition (It set a single-day record of 1.1 million on August 11, 1977, with the news of the arrest the night before of [[David Berkowitz]], the infamous "Son of Sam" serial killer who terrorized New York for much of that summer). However, the ''Post'' lost so much money that Murdoch decided to shut down the ''Post''{{'}}s PM edition in 1982, turning the ''Post'' into a morning-only daily.{{Citation needed|date=May 2021}}

The ''Post'' and the ''Daily News'' have been locked in a bitter circulation war ever since. A resurgence during the first decade of the 21st century saw ''Post'' circulation rise to 724,748 by April 2007,<ref name=circ>{{cite web |url=http://abcas3.accessabc.com/ecirc/newsform.asp |title=FAS-FAX Report: Circulation Averages for the Six Months Ended March 31, 2012 |location=Arlington Heights, Ill. |publisher=[[Audit Bureau of Circulations (North America)|Audit Bureau of Circulations]] |access-date=May 21, 2012 |archive-url=https://web.archive.org/web/20101001095406/http://abcas3.accessabc.com/ecirc/newsform.asp |archive-date=October 1, 2010 |url-status=dead }}</ref> achieved partly by lowering the price from 50 cents to 25 cents. 

In October 2006, the ''Post'' surpassed the ''Daily News'' in circulation for the first time, only to see the ''Daily News'' overtake its rival a few months later.<ref>Associated Press, [https://www.usatoday.com/tech/webguide/internetlife/2007-11-05-newspaper-circulation_N.htm "Newspaper circulation off 2.6%; some count Web readers"] {{Webarchive|url=https://web.archive.org/web/20110805040220/http://www.usatoday.com/tech/webguide/internetlife/2007-11-05-newspaper-circulation_N.htm |date=August 5, 2011 }}, November 5, 2007. Accessed June 5, 2008.</ref> In 2010, the ''Post''{{'}}s daily circulation was 525,004, just 10,000 behind the ''Daily News''.<ref>{{cite news|last1=Fitzgerald|first1=Mark|title=Top 25 Dailies: Like Newspaper Revenue, the Decline in Circ Shows Signs of Slowing|url=http://www.editorandpublisher.com/news/top-25-dailies-like-newspaper-revenue-the-decline-in-circ-shows-signs-of-slowing/|access-date=March 14, 2016|work=Editor & Publisher|date=April 26, 2010|archive-url=https://web.archive.org/web/20160314160808/http://www.editorandpublisher.com/news/top-25-dailies-like-newspaper-revenue-the-decline-in-circ-shows-signs-of-slowing/|archive-date=March 14, 2016|url-status=live}}</ref> 

{{As of|2017}}, the ''Post'' was the fourth-largest newspaper in the United States by circulation, while the ''Daily News'' was ranked eighth.<ref>{{cite news |url=https://finance.yahoo.com/news/america-100-largest-newspapers-180528599.html |title=America's 100 Largest Newspapers |work=[[Yahoo! Finance]] |access-date=April 12, 2018 |archive-url=https://web.archive.org/web/20180413043321/https://finance.yahoo.com/news/america-100-largest-newspapers-180528599.html |archive-date=April 13, 2018 |url-status=live }}</ref>

The ''Post'' has remained unprofitable since Murdoch first purchased it from Dorothy Schiff in 1976, and was on the brink of folding when Murdoch bought it back in 1993, with at least one media report in 2012 indicating that ''Post'' loses up to $70 million a year.<ref>{{cite news|url=https://www.huffingtonpost.com/2012/06/28/rupert-murdoch-wall-street-journal-news-corp_n_1635680.html|author=Michael Calderone|title=Rupert Murdoch Suggests Wall Street Journal Won't Face Cuts In News Corp. Split|work=[[Huffington Post]]|date=June 28, 2012|access-date=October 18, 2012|archive-url=https://web.archive.org/web/20120926014124/http://www.huffingtonpost.com/2012/06/28/rupert-murdoch-wall-street-journal-news-corp_n_1635680.html|archive-date=September 26, 2012|url-status=live}}</ref> One commentator suggested that the ''Post'' cannot become profitable as long as the competing ''Daily News'' survives, and that Murdoch may be trying to force the ''Daily News'' to fold or sell out, leaving the two papers in an intractable [[Attrition warfare|war of attrition]].<ref>{{cite news|url=http://www.businessweek.com/magazine/content/05_08/b3921114_mz016.htm|author=Anthony Bianco|title=Profitless Paper in Relentless Pursuit|work=[[Business Week]]|date=February 21, 2005|access-date=June 7, 2007|archive-url=https://web.archive.org/web/20070531213532/http://www.businessweek.com/magazine/content/05_08/b3921114_mz016.htm|archive-date=May 31, 2007|url-status=dead}}</ref>

In September 2022, ''The New York Post'' became profitable, posting a profit for the quarter and year to date.<ref>{{Cite web |last=Turvill |first=William |date=February 5, 2021 |title=Murdoch's New York Post achieves first profit 'in modern times' |url=https://pressgazette.co.uk/news/new-york-post-profit/ |access-date=January 5, 2023 |website=Press Gazette |language=en-US |archive-date=January 14, 2024 |archive-url=https://web.archive.org/web/20240114140536/https://pressgazette.co.uk/news/new-york-post-profit/ |url-status=live }}</ref>

The ''Post''{{'s}} digital network reached approximately 198 million unique users in June 2022, compared to 123 million in the prior year.<ref>{{Cite web |last=Maher |first=Bron |date=August 9, 2022 |title=Record News Corp profits dwarf $20m TalkTV launch costs |url=https://pressgazette.co.uk/news/news-corp-results-2022/ |access-date=January 5, 2023 |website=Press Gazette |language=en-US |archive-date=January 14, 2024 |archive-url=https://web.archive.org/web/20240114140447/https://pressgazette.co.uk/news/news-corp-results-2022/ |url-status=live }}</ref>