Editing National Basketball Association (section)

===Viewership demographics===
According to Nielsen's survey, in 2013 the NBA had the youngest audience, with 45 percent of its viewers under 35. {{as of|2022}}, the league remains the least likely to be watched by women, who make up only 30% of the viewership.<ref>{{cite web |title=Show Me the Money: Affluent Fans & the Economics of Sports |url=https://www.ipsos.com/en-us/knowledge/media-brand-communication/Show-Me-the-Money-Affluent-Fans-the-Economics-of-Sports-recording |publisher=Ipsos |access-date=July 11, 2023 |date=April 14, 2022}}</ref> {{As of|2014}}, 45 percent of its viewers were [[African Americans|black]], while 40 percent of viewers were [[White American|white]], making it the only top North American sport that does not have a white majority audience.<ref>{{cite web |url=https://www.theatlantic.com/business/archive/2014/02/which-sports-have-the-whitest-richest-oldest-fans/283626/ |title=Which Sports Have the Whitest/Richest/Oldest Fans? |first=Derek |last=Thompson |date=February 10, 2014 |website=The Atlantic |access-date=December 8, 2016}}</ref>

{{As of|2017}}, the NBA's popularity further declined among white Americans, who during the 2016–17 season, made up only 34% of the viewership. At the same time, the black viewership increased to 47 percent, while Hispanic (of any race) stood at 11% and Asian viewership stood at 8%. According to the same poll, the NBA was favored more strongly by [[Democratic Party (United States)|Democrats]] than [[Republican Party (United States)|Republicans]].<ref>{{cite web |url=https://morningconsult.com/2018/01/25/nfl-isnt-divisive-sport-america/ |title=The NFL Isn't the Only Divisive Sport in America |last=Piacenza |first=Joanna |date=January 25, 2018 |publisher=Morning Consult}}</ref>

Outside the U.S., the NBA's biggest international market is in China,<ref name="SCMP Silver hopes for">{{cite news |title=Silver hopes for 'mutual respect' between NBA and China amid questions |url=https://www.scmp.com/sport/china/article/3091336/nba-china-crisis-adam-silver-hopes-mutual-respect-amid-questions-us |access-date=December 2, 2020 |work=South China Morning Post |date=July 1, 2020}}</ref><ref name="theguardian How the NBA's rift">{{cite news |title=How the NBA's rift with China laid bare the cost of free speech |url=https://www.theguardian.com/sport/2019/oct/12/how-the-nbas-rift-with-china-laid-bare-the-cost-of-free-speech |access-date=December 2, 2020 |work=The Guardian |date=October 12, 2019}}</ref> where an estimated 800 million viewers watched the [[2017–18 NBA season|2017–18 season]].<ref>{{cite news |title=The NBA Is Seeking Its First Head of Government in China |url=https://www.bloomberg.com/news/articles/2019-03-20/nba-seeks-government-point-guard-in-china-amid-u-s-tensions |access-date=December 2, 2020 |work=Bloomberg.com |date=March 20, 2019}}</ref> [[Basketball in China|NBA China]] is worth approximately $4&nbsp;billion.<ref name="SCMP Silver hopes for"/><ref name="theguardian How the NBA's rift"/>