Editing Mountain Dew (section)

====Green Label Sound====
In 2008, a Mountain Dew-sponsored [[music label]] was launched under the name ''Green Label Sound''. In December 2010, a Mountain Dew Code Red [[television advertisement]] was produced, incorporating the hip-hop artist [[Jay Electronica]] performing his song "The Announcement".<ref name=jayelectr>{{cite news|title=Jay Electronica remakes 'The Announcement' for Mountain Dew Code Red|url=http://www.missinfo.tv/index.php/exclusive-jay-electronica-remixes-the-announcement-for-mountain-dew-code-red/|newspaper=Miss Info|date=23 December 2010|archive-url=https://web.archive.org/web/20101228013356/http://www.missinfo.tv/index.php/exclusive-jay-electronica-remixes-the-announcement-for-mountain-dew-code-red/|archive-date=28 December 2010|url-status=dead}}</ref> The advertisement concludes with the tagline "Hip Hop is different on the mountain".<ref name=jayelect2>{{cite news|last=Burgess|first=Omar|title=Jay Electronica Lands Mountain Dew Endorsement|url=http://www.hiphopdx.com/index/news/id.13451/title.jay-electronica-lands-mountain-dew-endorsement/|newspaper=Hip Hop DX|date=23 December 2010|archive-url=https://web.archive.org/web/20110126161324/http://www.hiphopdx.com/index/news/id.13451/title.jay-electronica-lands-mountain-dew-endorsement|archive-date=26 January 2011|url-status=dead}}</ref>

The label released its first full-length album release, ''[[When Fish Ride Bicycles]]'' by the hip hop group [[The Cool Kids (duo)|The Cool Kids]], on 12 June 2011.