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===Endorsements=== Kwan has had many endorsement contracts throughout her career, including Aim Funds,<ref name=CBCsports>[http://www.cbc.ca/sports/kwan-seeks-fourth-world-crown-1.268029 Kwan seeks fourth world crown-CBC] {{Webarchive|url=https://web.archive.org/web/20140521031903/http://www.cbc.ca/sports/kwan-seeks-fourth-world-crown-1.268029 |date=May 21, 2014 }}, mentions endorsements for Aim Funds, Chevrolet, Disney, Yoplait, Caress, Campbell's and United Airlines, accessed May 19, 2014.</ref> [[Campbell's]],<ref>[https://www.chicagotribune.com/1998/01/11/kwan-back-on-top-with-national-title/ "Kwan back on top with national title"], ''Chicago Tribune'', accessed May 20, 2014.</ref> Caress soap,<ref>[https://www.nytimes.com/1998/04/16/sports/plus-figure-skating-kwan-signs-tv-deal-with-disney.html "Kwan signs TV deal with Disney"] {{Webarchive|url=https://web.archive.org/web/20170211235439/http://www.nytimes.com/1998/04/16/sports/plus-figure-skating-kwan-signs-tv-deal-with-disney.html |date=February 11, 2017 }},''New York Times'', accessed May 20, 2014.</ref> [[Chevrolet]],<ref name="KwanChevroletDeal" /> [[Coca-Cola]],<ref name="NYtimesEndorsements">[https://www.nytimes.com/2005/12/27/business/media/27adco.html "Even with no Gold Medal, Michelle Kwan is golden to advertisers"] {{Webarchive|url=https://web.archive.org/web/20120629070145/http://www.nytimes.com/2005/12/27/business/media/27adco.html |date=June 29, 2012 }} ''New York Times'', accessed May 19, 2014.</ref> [[Disney]],<ref name="Goodasgold" /> [[East West Bank]],<ref>[http://www.eastwestbank.com/english/News_Release.asp?id=4 "Michelle Kwan β New East West Spokesperson"] {{Webarchive|url=https://web.archive.org/web/20140520215751/http://www.eastwestbank.com/english/News_Release.asp?id=4 |date=May 20, 2014 }} accessed May 20, 2014.</ref> [[Got Milk?]],<ref>[http://www.redeyechicago.com/news/redeye-got-milk-ads-now-over-new-slogan-milk-life-replaces-them-20140227,0,317882.photogallery "Got milk?"] {{Webarchive|url=https://web.archive.org/web/20140520220029/http://www.redeyechicago.com/news/redeye-got-milk-ads-now-over-new-slogan-milk-life-replaces-them-20140227,0,317882.photogallery |date=May 20, 2014 }}, accessed May 19, 2014.</ref> [[Kraft Foods|Kraft]],<ref>[http://www.usfsa.org/Story.asp?id=34632 "Kwan to be featured in Kraft Foods Commercial"] {{Webarchive|url=https://web.archive.org/web/20140521031328/http://www.usfsa.org/Story.asp?id=34632 |date=May 21, 2014 }}, accessed May 19, 2014.</ref> [[Mattel]],<ref>[http://www.prnewswire.com/news-releases/star-skatertm-barbier-cuts-through-the-ice-with-the-help-of-figure-skating-champion-michelle-kwan-74314127.html "Mattel Star Skater Barbie"] {{Webarchive|url=https://web.archive.org/web/20140521031637/http://www.prnewswire.com/news-releases/star-skatertm-barbier-cuts-through-the-ice-with-the-help-of-figure-skating-champion-michelle-kwan-74314127.html |date=May 21, 2014 }}, accessed May 19, 2014.</ref> [[Maxxis]],<ref name="ChicagoTribune">[https://www.chicagotribune.com/2006/02/13/goodbye-girl-7/ "Goodbye Girl"], ''Chicago Tribune'', accessed May 19, 2014</ref> [[McDonald's]],<ref>[http://usatoday30.usatoday.com/money/2006-02-14-kwan-usat_x.htm "Kwan still could take gold with sponsors"] {{Webarchive|url=https://web.archive.org/web/20140521031625/http://usatoday30.usatoday.com/money/2006-02-14-kwan-usat_x.htm |date=May 21, 2014 }}, ''USA Today'', accessed May 20, 2014.</ref> [[Minute Maid]],<ref name="NYtimesEndorsements" /> [[Riedell Skates]],<ref>[http://www.adweek.com/news/advertising-branding/two-way-communications-adds-peapod-work-and-new-clients-chicago-interactiv "Riedell endorsement"] {{Webarchive|url=https://web.archive.org/web/20140521031352/http://www.adweek.com/news/advertising-branding/two-way-communications-adds-peapod-work-and-new-clients-chicago-interactiv |date=May 21, 2014 }}, ''Ad Week'', accessed May 19, 2014.</ref> [[Royal Caribbean International]],<ref>[http://www.royalcaribbean.com/royal/deckathlon/home.do Royal Caribbean International] {{Webarchive|url=https://web.archive.org/web/20140520220344/http://www.royalcaribbean.com/royal/deckathlon/home.do |date=May 20, 2014 }}, accessed May 19, 2014.</ref> [[Starbucks]],<ref name="ChicagoTribune" /> [[United Airlines]],<ref name=CBCsports /> [[Visa Inc.|Visa]],<ref name="NYtimesEndorsements" /> and [[Yoplait]].<ref name=WhoWillWin /> Kwan's multi-year deal with Chevrolet (starting in 2000) was estimated to be worth over $1 million.<ref name="KwanChevroletDeal">[http://www.sportsbusinessdaily.com/Journal/Issues/2001/11/20011119/Marketingsponsorship/Kwan-Still-A-Good-Skate-With-Advertisers-Despite-Odd-Year.aspx?hl=Game%20Face%20Marketing%20Inc&sc=0 Kwan still a good skate with advertisers, despite odd year] {{Webarchive|url=https://web.archive.org/web/20140521012343/http://www.sportsbusinessdaily.com/Journal/Issues/2001/11/20011119/Marketingsponsorship/Kwan-Still-A-Good-Skate-With-Advertisers-Despite-Odd-Year.aspx?hl=Game%20Face%20Marketing%20Inc&sc=0 |date=May 21, 2014 }}, Sportsbusinessdaily.com, accessed May 19, 2014.</ref> The Chevrolet/Michelle Kwan R.E.W.A.R.D.S. Scholarship program was established by the Chevrolet Motor Division of [[General Motors]] in cooperation with Kwan.<ref>[http://www.usfsa.org/Story.asp?id=95 Michelle Kwan's REWARDS scholarship program] {{Webarchive|url=https://web.archive.org/web/20140114225156/http://www.usfsa.org/Story.asp?id=95 |date=January 14, 2014 }}, accessed July 14, 2006.</ref> In 2002, Kwan was named a "celebrity representative" and spokeswoman for [[The Walt Disney Company]] in a three-year deal reported to be worth $1 million a year.<ref name="Goodasgold">[https://web.archive.org/web/20140520221305/http://articles.latimes.com/2002/sep/17/sports/sp-kwan17/2 "Good as Gold"], ''Los Angeles Times'', accessed May 19, 2014.</ref> This deal was renewed and expanded in 2006.<ref>[http://corporate.disney.go.com/news/corporate/2006/2006_0216_kwan.html Figure Skating Champion Michelle Kwan To Serve As Celebrity Representative and Spokesperson for Disney] {{Webarchive|url=https://web.archive.org/web/20060219164844/http://corporate.disney.go.com/news/corporate/2006/2006_0216_kwan.html |date=February 19, 2006 }}, February 16, 2006, accessed September 6, 2006</ref>
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