Jump to content
Main menu
Main menu
move to sidebar
hide
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
Special pages
Niidae Wiki
Search
Search
Appearance
Create account
Log in
Personal tools
Create account
Log in
Pages for logged out editors
learn more
Contributions
Talk
Editing
Manchester United F.C.
(section)
Page
Discussion
English
Read
Edit
View history
Tools
Tools
move to sidebar
hide
Actions
Read
Edit
View history
General
What links here
Related changes
Page information
Appearance
move to sidebar
hide
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
===Sponsorship=== {| class="wikitable" style="text-align:center;margin-left:1em;float:right" |- !scope="col"| Period !scope="col"| Kit manufacturer !scope="col"| Shirt sponsor (chest) !scope="col"| Shirt sponsor (sleeve) !scope="col"| Shirt sponsor (back) |- |1945β1975 |[[Umbro]] |rowspan="3"|β |rowspan="11"|β |rowspan="14"|β |- |1975β1980 |[[Admiral Sportswear|Admiral]] |- |1980β1982 |rowspan="2"|[[Adidas]] |- |1982β1992 |rowspan="2"|[[Sharp Corporation|Sharp Electronics]]<ref name=":0">{{Cite web |first=Jamie |last=Spencer |title=Man Utd in talks over new Β£70m a season shirt sponsor |url=https://www.90min.com/posts/man-utd-in-70m-a-season-talks-over-new-shirt-sponsor |access-date=12 March 2023 |website=90min.com |date=8 March 2021 |archive-date=12 March 2023 |archive-url=https://web.archive.org/web/20230312212828/https://www.90min.com/posts/man-utd-in-70m-a-season-talks-over-new-shirt-sponsor |url-status=live }}</ref> |- |1992β2000 |rowspan="2"|[[Umbro]] |- |2000β2002 |rowspan="2"|[[Vodafone]]<ref name=":0" /> |- |2002β2006 |rowspan="4"|[[Nike, Inc.|Nike]] |- |2006β2010 |[[American International Group|AIG]]<ref name=":0" /> |- |2010β2014 |[[Aon (company)|Aon]]<ref name=":0" /> |- |2014β2015 |rowspan="3"|[[Chevrolet]]<ref name=":0" /> |- |2015β2018 |rowspan="5"|[[Adidas]] |- |2018β2021 |rowspan="2"|[[Kohler Co.|Kohler]] |- |2021β2022 |rowspan=2|[[TeamViewer]] |- |2022β2024 |rowspan="2"|[[DXC Technology]] |- |2024β |[[Qualcomm Snapdragon|Snapdragon]] |[[Microsoft Copilot|Microsoft Copilot+ PC]] (League Cup) |} In an initial five-year deal worth Β£500,000, [[Sharp Corporation|Sharp Electronics]] became the club's first shirt sponsor at the beginning of the 1982β83 season, a relationship that lasted until the end of the 1999β2000 season, when [[Vodafone]] agreed a four-year, Β£30 million deal.<ref name="shirt_sponsorship">{{cite news |first=James |last=Ducker |title=Manchester United show financial muscle after signing record Β£80m shirt contract |url=http://www.timesonline.co.uk/tol/sport/football/premier_league/manchester_united/article6426463.ece |work=[[The Times]] |location=London |date=4 June 2009 |access-date=9 July 2010 |archive-date=1 December 2011 |archive-url=https://web.archive.org/web/20111201172528/http://www.timesonline.co.uk/tol/sport/football/premier_league/manchester_united/article6426463.ece }}</ref> Vodafone agreed to pay Β£36 million to extend the deal by four years, but after two seasons triggered a break clause in order to concentrate on its sponsorship of the Champions League.<ref name="shirt_sponsorship"/> To commence at the start of the 2006β07 season, American insurance corporation [[American International Group|AIG]] agreed a four-year Β£56.5 million deal which in September 2006 became the most valuable in the world.<ref>{{cite news |title=Oilinvest to renegotiate Juventus sponsorship |url=http://www.sportbusiness.com/oilinvest-renegotiate-juventus-sponsorship |publisher=SportBusiness (SBG Companies) |date=7 September 2006 |access-date=28 May 2007 |url-access=subscription |archive-date=24 September 2015 |archive-url=https://web.archive.org/web/20150924110250/http://www.sportbusiness.com/oilinvest-renegotiate-juventus-sponsorship |url-status=live }}</ref><ref>{{cite news |title=Man Utd sign Β£56m AIG shirt deal |url=http://news.bbc.co.uk/1/hi/business/4882640.stm |work=BBC News |date=6 April 2006 |access-date=24 June 2010 |archive-date=18 May 2011 |archive-url=https://web.archive.org/web/20110518155937/http://news.bbc.co.uk/2/hi/business/4882640.stm |url-status=live }}</ref> At the beginning of the 2010β11 season, American reinsurance company [[Aon plc|Aon]] became the club's principal sponsor in a four-year deal reputed to be worth approximately Β£80 million, making it the most lucrative shirt sponsorship deal in football history.<ref>{{cite news |first1=Ben |last1=Smith |first2=James |last2=Ducker |title=Manchester United announce Β£80 million sponsorship deal with Aon |url=http://www.timesonline.co.uk/tol/sport/football/premier_league/manchester_united/article6422090.ece |work=[[The Times]] |location=London |date=3 June 2009 |access-date=9 July 2010 |archive-date=1 December 2011 |archive-url=https://web.archive.org/web/20111201172528/http://www.timesonline.co.uk/tol/sport/football/premier_league/manchester_united/article6422090.ece }}</ref> Manchester United announced their first training kit sponsor in August 2011, agreeing a four-year deal with [[DHL Express|DHL]] reported to be worth Β£40 million; it is believed to be the first instance of training kit sponsorship in English football.<ref>{{cite news |title=DHL delivers new shirt deal |url=http://www.manutd.com/en/News-And-Features/Club-News/2011/Aug/DHL-delivers-ground-breaking-deal.aspx |work=Manchester United |date=22 August 2011 |access-date=22 August 2011 |archive-date=13 January 2012 |archive-url=https://web.archive.org/web/20120113205356/http://www.manutd.com/en/News-And-Features/Club-News/2011/Aug/DHL-delivers-ground-breaking-deal.aspx |url-status=live }}</ref><ref>{{cite news |title=Manchester United unveils two new commercial deals |url=https://www.bbc.co.uk/news/business-14615711 |work=BBC News |date=22 August 2011 |access-date=22 August 2011 |archive-date=22 August 2011 |archive-url=https://web.archive.org/web/20110822171759/http://www.bbc.co.uk/news/business-14615711 |url-status=live }}</ref> The DHL contract lasted for over a year before the club bought back the contract in October 2012, although they remained the club's official logistics partner.<ref>{{cite news |title=Manchester United buy back training kit sponsorship rights from DHL |url=https://www.theguardian.com/football/2012/oct/26/manchester-united-training-kit-sponsorship |work=The Guardian |date=26 October 2012 |access-date=12 September 2014 |archive-date=13 September 2014 |archive-url=https://web.archive.org/web/20140913032456/http://www.theguardian.com/football/2012/oct/26/manchester-united-training-kit-sponsorship |url-status=live }}</ref> The contract for the training kit sponsorship was then sold to Aon in April 2013 for a deal worth Β£180 million over eight years, which also included purchasing the naming rights for the [[Trafford Training Centre]].<ref>{{cite news |last=Ogden |first=Mark |title=Manchester United to sign Β£180m Aon deal to change name of Carrington training base |url=https://www.telegraph.co.uk/sport/football/teams/manchester-united/9977438/Manchester-United-to-sign-180m-Aon-deal-to-change-name-of-Carrington-training-base.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/sport/football/teams/manchester-united/9977438/Manchester-United-to-sign-180m-Aon-deal-to-change-name-of-Carrington-training-base.html |archive-date=10 January 2022 |url-access=subscription |url-status=live |newspaper=The Telegraph |date=7 April 2013 |access-date=28 January 2014 }}{{cbignore}}</ref> The club's first kit manufacturer was [[Umbro]], until a five-year deal was agreed with [[Admiral Sportswear]] in 1975.<ref>{{cite web |url=http://www.admiralsportswear.com/heritage.htm |title=Admiral: Heritage |access-date=11 July 2010 |work=Admiral Sportswear |archive-url=https://web.archive.org/web/20090228182703/http://www.admiralsportswear.com/heritage.htm |archive-date=28 February 2009 }}</ref> Adidas won the contract in 1980,<ref>Devlin (2005), p. 149.</ref> before Umbro started a second spell in 1992.<ref>Devlin (2005), p. 148.</ref> That sponsorship lasted for ten years, followed by Nike's record-breaking Β£302.9 million deal, which lasted until 2015; 3.8 million replica shirts were sold in the first 22 months with the company.<ref>Hamil (2008), p. 127.</ref><ref>{{cite news |title=Man Utd in Β£300m Nike deal |url=http://news.bbc.co.uk/1/hi/business/1005794.stm |work=BBC News |date=3 November 2000 |access-date=24 June 2010 |archive-date=12 January 2016 |archive-url=https://web.archive.org/web/20160112104000/http://news.bbc.co.uk/1/hi/business/1005794.stm |url-status=live }}</ref> In addition to Nike and Chevrolet, the club also has several lower-level "platinum" sponsors, including Aon and [[Budweiser]].<ref>{{cite news |last=Wachman |first=Richard |title=Manchester United fans call on corporate sponsors to back fight against Glazers |url=https://www.theguardian.com/football/2010/apr/24/manchester-united-corporate-sponsors-glazers-red-knights |work=The Guardian |location=London |date=24 April 2010 |access-date=14 July 2010 |archive-date=28 September 2013 |archive-url=https://web.archive.org/web/20130928130848/http://www.theguardian.com/football/2010/apr/24/manchester-united-corporate-sponsors-glazers-red-knights |url-status=live }}</ref> On 30 July 2012, United signed a seven-year deal with American automotive corporation [[General Motors]], which replaced Aon as the shirt sponsor from the 2014β15 season. The new $80m-a-year shirt deal is worth $559m over seven years and features the logo of General Motors brand [[Chevrolet]].<ref>{{cite web |last=Edgecliffe |first=Andrew |url=http://www.ft.com/cms/s/0/776d0ba2-ddb6-11e1-aa7b-00144feab49a.html#axzz2Ahv4xupV |archive-url=https://ghostarchive.org/archive/20221210201257/https://www.ft.com/content/776d0ba2-ddb6-11e1-aa7b-00144feab49a#axzz2Ahv4xupV |archive-date=10 December 2022 |url-access=subscription |url-status=live |title=GM in record Man Utd sponsorship deal |publisher=FT.com |date=4 August 2012 |access-date=29 October 2012 }}</ref><ref>{{cite news |title=Chevrolet signs seven-year deal |url=http://www.manutd.com/en/News-And-Features/Club-News/2012/Jul/chevrolet-signs-seven-year-shirt-deal-beginning-in-2014.aspx |work=Manchester United |date=30 July 2012 |access-date=30 July 2012 |archive-date=26 September 2013 |archive-url=https://web.archive.org/web/20130926192500/http://www.manutd.com/en/News-And-Features/Club-News/2012/Jul/chevrolet-signs-seven-year-shirt-deal-beginning-in-2014.aspx |url-status=live }}</ref> Nike announced that they would not renew their kit supply deal with Manchester United after the 2014β15 season, citing rising costs.<ref>{{cite web|title=Premier League: Sportswear giants Nike to end Manchester United sponsorship|url=http://www1.skysports.com/football/news/12040/9375980/premier-league-sportswear-giants-nike-to-end-manchester-united-sponsorship|publisher=Sky Sports|access-date=9 July 2014|archive-date=12 July 2014|archive-url=https://web.archive.org/web/20140712010003/http://www1.skysports.com/football/news/12040/9375980/premier-league-sportswear-giants-nike-to-end-manchester-united-sponsorship|url-status=live}}</ref><ref>{{cite news |first=Chad |last=Bray |title=Nike and Manchester United Set to End Equipment Partnership |url=https://www.nytimes.com/2014/07/10/business/international/nike-and-manchester-united-set-to-end-partnership.html |work=The New York Times |date=9 July 2014 |access-date=9 July 2014 |archive-date=9 July 2014 |archive-url=https://web.archive.org/web/20140709221518/http://www.nytimes.com/2014/07/10/business/international/nike-and-manchester-united-set-to-end-partnership.html |url-status=live }}</ref> Since the start of the 2015β16 season, Adidas has manufactured Manchester United's kit as part of a world-record 10-year deal worth a minimum of Β£750 million.<ref>{{cite news |first=Jamie |last=Jackson |title=Manchester United sign record 10-year kit deal with Adidas worth Β£750m |url=https://www.theguardian.com/football/2014/jul/14/manchester-united-kit-deal-adidas |work=theguardian.com |date=14 July 2014 |access-date=14 July 2014 |archive-date=14 July 2014 |archive-url=https://web.archive.org/web/20140714134516/http://www.theguardian.com/football/2014/jul/14/manchester-united-kit-deal-adidas |url-status=live }}</ref><ref>{{cite news |first=Jack |last=De Menezes |title=Manchester United and adidas announce record Β£75m-per-year deal after Nike pull out |url=http://www.flicksfromthepast.com/article/manchester-united-and-adidas-announce-record---75m-per-year-deal-after-nike-pull-out |work=The Independent |date=14 July 2014 |access-date=14 July 2014 |archive-url=https://web.archive.org/web/20160101074719/http://www.flicksfromthepast.com/article/manchester-united-and-adidas-announce-record---75m-per-year-deal-after-nike-pull-out |archive-date=1 January 2016 }}</ref> Plumbing products manufacturer [[Kohler Co.|Kohler]] became the club's first sleeve sponsor ahead of the 2018β19 season.<ref>{{cite news |title=Kohler Unveiled as Shirt Sleeve Sponsor |url=https://www.manutd.com/en/news/detail/kohler-unveiled-as-man-united-principal-partner-and-shirt-sleeve-sponsor |work=Manchester United |date=12 July 2018 |access-date=12 July 2018 |archive-date=5 June 2021 |archive-url=https://web.archive.org/web/20210605231853/https://www.manutd.com/en/news/detail/kohler-unveiled-as-man-united-principal-partner-and-shirt-sleeve-sponsor |url-status=live }}</ref> Manchester United and General Motors did not renew their sponsorship deal, and the club subsequently signed a five-year, Β£235 million sponsorship deal with [[TeamViewer]] ahead of the 2021β22 season.<ref>{{Cite web |title=Manchester United agree Β£235m shirt sponsorship contract with TeamViewer from next season in five-year deal |url=https://www.skysports.com/football/news/11667/12250656/manchester-united-agree-235m-shirt-sponsorship-contract-with-teamviewer-from-next-season-in-five-year-deal |website=Sky Sports |date=19 March 2021 |access-date=4 July 2021 |archive-date=9 July 2021 |archive-url=https://web.archive.org/web/20210709190722/https://www.skysports.com/football/news/11667/12250656/manchester-united-agree-235m-shirt-sponsorship-contract-with-teamviewer-from-next-season-in-five-year-deal |url-status=live }}</ref> At the end of the 2023β24 season, TeamViewer were replaced by [[Qualcomm Snapdragon|Snapdragon]], who agreed a deal worth more than Β£60 million a year to take over as the club's main sponsor.<ref>{{cite news |title=Man Utd agree deal with new shirt sponsor |url=https://www.bbc.co.uk/sport/articles/cy9w28zzly7o |website=BBC Sport |date=13 September 2023 |access-date=15 August 2024 }}</ref> In August 2024, Snapdragon's parent company [[Qualcomm]] triggered an option to extend the deal by two years, taking it through to 2029.<ref>{{cite news |first=Adam |last=Crafton |title=Manchester United's Snapdragon shirt sponsorship deal extended by two years until 2029 |url=https://www.nytimes.com/athletic/5702630/2024/08/15/manchester-united-snapdragon-qualcomm-shirt-sponsor/ |work=The Athletic |date=15 August 2024 |access-date=15 August 2024 }}</ref>
Summary:
Please note that all contributions to Niidae Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Encyclopedia:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)
Search
Search
Editing
Manchester United F.C.
(section)
Add topic