Editing MC Hammer (section)

==== "Better Run Run" (2010) ====
MC Hammer promised to release a [[diss track|track]] (expected on October 31, 2010) responding to a song by [[Kanye West]] featuring [[Jay-Z]] which attacked him. On the "[[So Appalled]]" track, which features [[Swizz Beatz]] and [[RZA]], Jay-Z raps a verse targeting Hammer about his [[#Bankruptcy, lawsuits, and media reaction|financial dilemma in the 1990s]]. On it, Jay says: 'Hammer went broke so you know I'm more focused / I lost 30 mil' so I spent another 30 / 'Cause unlike Hammer 30 million can't hurt me'. Hammer addressed his displeasure about the diss on [[Twitter]], claiming he would react to Jay-Z on [[Halloween]].<ref>{{cite web |url=http://www.ballerstatus.com/2010/09/29/mc-hammer-promises-jay-z-diss-track-for-hovs-lines-on-so-appalled-track/ |title=MC Hammer Promises Jay-Z Diss Track For Hov's Lines On 'So Appalled' Track |website=BallerStatus.com |date=September 29, 2010 |access-date=October 22, 2010 |archive-date=October 2, 2010 |archive-url=https://web.archive.org/web/20101002001102/http://www.ballerstatus.com/2010/09/29/mc-hammer-promises-jay-z-diss-track-for-hovs-lines-on-so-appalled-track/ |url-status=dead }}</ref><ref>{{cite web|url=http://theurbantwist.com/topics/news/2010/09/30/mc-hammers-comeback-may-have-jay-z-in-his-sights/ |title=MC Hammer's Comeback: May have Jay-Z in his sights!! |website=TheUrbanTwist.com |date=September 30, 2010 |access-date=October 22, 2010}}</ref><ref>{{cite web |first=Nick |last=Steele |url=http://kluc.radio.com/2010/09/27/mc-hammer-vs-jay-z/ |title=MC Hammer VS. Jay-Z |publisher=KLUC |date=September 27, 2010 |access-date=October 22, 2010 |archive-url=https://web.archive.org/web/20110715144813/http://kluc.radio.com/2010/09/27/mc-hammer-vs-jay-z/ |archive-date=July 15, 2011 |url-status=dead  }}</ref>

Hammer released a sample of his "beef" with Jay-Z in a brief teaser trailer called "Better Run Run" by 'King Hammer'. At one point, it was uncertain if his reaction would be a film video, a [[music video]] or a combination of both.<ref>{{cite web|url=http://allhiphop.com/stories/rumors/archive/2010/10/26/22455137.aspx |title=Rumors : Hip-Hop Rumors: MC Hammer Releases Jay-Z Diss Trailer |website=Allhiphop.com |access-date=May 10, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110204160732/http://allhiphop.com/stories/rumors/archive/2010/10/26/22455137.aspx |archive-date=February 4, 2011 }}</ref> Regardless, he claimed he would show evidence that 'Jigga worships the devil'.<ref>{{cite web |url=http://mediatakeout.com/43805/rapper_mc_hammer_claims_that_he_has_proof_that_jay_z_is_a_devil_worshipper_details.html |title=Rapper MC Hammer Claims That He HAS PROOF That Jay Z Is A DEVIL WORSHIPPER!!! (Details) |website=Mediatakeout.com |date=September 26, 2010 |access-date=May 10, 2011 |url-status=dead |archive-url=https://archive.today/20120710164744/http://mediatakeout.com/43805/rapper_mc_hammer_claims_that_he_has_proof_that_jay_z_is_a_devil_worshipper_details.html |archive-date=July 10, 2012 }}</ref><ref>{{cite web|url=http://hiphopwired.com/2010/09/26/mc-hammer-takes-offense-at-jay-z-diss-planning-retaliation-record-video/ |title=MC Hammer Takes Offense At Jay-Z Diss, Planning Retaliation Record [Video] |website=Hiphopwired.com |date=September 26, 2010 |access-date=May 10, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20101128085348/http://hiphopwired.com/2010/09/26/mc-hammer-takes-offense-at-jay-z-diss-planning-retaliation-record-video/ |archive-date=November 28, 2010 }}</ref> It is possible that Jay-Z was offended by an [[analogy]] Hammer was conveying in an earlier interview in response to "[[D.O.A. (Death of Auto-Tune)]]" on [[AllHipHop]].<ref>{{cite web|url=http://allhiphop.com/stories/rumors/archive/2010/09/25/22407734.aspx |title=Rumors : Hip-Hop Rumors: Jay-Z Disses Hammer? Hammer Replies! |website=Allhiphop.com |access-date=May 10, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110204160725/http://allhiphop.com/stories/rumors/archive/2010/09/25/22407734.aspx |archive-date=February 4, 2011 }}</ref>

On November 1, Hammer's song with video called "Better Run Run!" hit the [[Internet|web]] in retaliation to Jay-Z's September 2010 diss towards him.<ref>{{cite web|url=https://www.billboard.com/articles/columns/the-juice/952096/mc-hammer-releases-jay-z-diss-video |title=MC Hammer Releases Jay-Z Diss Video |publisher=Billboard |date=September 14, 2009 |access-date=May 10, 2011}}</ref><ref>{{cite web |first=Danielle |last=Canada |url=http://hiphopwired.com/2010/11/01/mc-hammer-releases-jay-z-diss-%E2%80%9Cbetter-run-run%E2%80%9D/ |title=MC Hammer Releases Jay-Z Diss "Better Run Run" [Video] |website=Hiphopwired.com |date=November 1, 2010 |access-date=May 10, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110724180621/http://hiphopwired.com/2010/11/01/mc-hammer-releases-jay-z-diss-%E2%80%9Cbetter-run-run%E2%80%9D/ |archive-date=July 24, 2011  }}</ref> Hammer accuses Jigga of being in league (and in the studio) with Satan—and then Hammer defeats the devil and forces Jay to be baptized. Speaking on the video, Jacob O'Gara of ''[[Ethos Magazine]]'' wrote: "What's more likely is that this feud is the last chapter in the tragic cautionary tale of MC Hammer, a tale that serves as a warning to all present and future kings of hip-hop. Keep your balance on the pedestal and wear the crown strong or you'll have the [[Devil]] to pay."<ref>{{cite web|url=http://ethosmagonline.com/archives/7956 |archive-url=https://web.archive.org/web/20101126191355/http://ethosmagonline.com/archives/7956 |url-status=dead |archive-date=November 26, 2010 |title=Sympathy for the Hova |publisher=Ethos Magazine |date=November 12, 2010 |access-date=May 10, 2011 }}</ref>

In an interview with [[BBC]]'s [[DJ Semtex]], Jay said he did not mean the verses as a personal attack. "I didn't know that [Hammer's financial status] wasn't on the table for discussion!" he said. "I didn't know I was the first person ever to say that..." He continued, "When I say things, I think people believe me so much that they take it a different way — it's, like, not rap anymore at that point. I say some great things about him in the book I have coming out [''Decoded''] — that wasn't a cheap plug," he laughed. "He's gonna be embarrassed, I said some really great things about him and people's perception of him. But it is what it is, he took it that wrong way, and I didn't know I said anything wrong!"<ref>{{cite web |url=http://new.music.yahoo.com/mc-hammer/news/jay-z-responds-to-mc-hammer-slam--62007036 |archive-url=https://archive.today/20120721182450/http://new.music.yahoo.com/mc-hammer/news/jay-z-responds-to-mc-hammer-slam--62007036 |url-status=dead |archive-date=July 21, 2012 |title=MC Hammer News |publisher=Yahoo! Music |date=November 3, 2010 |access-date=May 10, 2011 }}</ref>