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=== Alcoholic beverages === In 2014, Jay-Z invested $200 million in [[Armand de Brignac]] champagne—owned at the time by Sovereign Brands, a New York–based wine and spirits company—for a 100 percent stake, making it the second alcoholic product acquisition in his financial investment portfolio.<ref>{{cite web |date=November 11, 2014 |title=Jay Z Buys Armand de Brignac Champagne From Sovereign Brands |url=http://www.rick.com/jay-z-buys-armand-de-brignac-champagne-sovereign-brands/ |url-status=dead |archive-url=https://web.archive.org/web/20160216021641/http://www.rick.com/jay-z-buys-armand-de-brignac-champagne-sovereign-brands/ |archive-date=February 16, 2016 |access-date=January 17, 2016 |publisher=Rick.com}}</ref><ref>{{cite web |date=November 12, 2014 |title=Jay Z spent $256 million on champagne |url=http://www.stuff.co.nz/business/luxury/63115545/jay-z-spent-256-million-on-champagne |url-status=live |archive-url=https://web.archive.org/web/20161121031321/http://www.stuff.co.nz/business/luxury/63115545/jay-z-spent-256-million-on-champagne |archive-date=November 21, 2016 |access-date=January 17, 2016}}</ref> The brand is known for its popularity with high-profile artists as being the gold bottles often referred to in media.<ref>{{cite news |author1=Sydney Ember |date=November 5, 2014 |title=Jay Z Acquires Luxury Champagne Brand Armand de Brignac |work=[[The New York Times]] |url=https://dealbook.nytimes.com/2014/11/05/jay-z-acquires-luxury-champagne-brand-armand-de-brignac/ |url-status=live |access-date=January 6, 2015 |archive-url=https://web.archive.org/web/20141202035340/http://dealbook.nytimes.com/2014/11/05/jay-z-acquires-luxury-champagne-brand-armand-de-brignac/ |archive-date=December 2, 2014}}</ref><ref>{{cite web |author=Greenburg, Zack |date=November 6, 2014 |title=The Real Story Behind Jay Z's Champagne Deal |url=https://www.forbes.com/sites/zackomalleygreenburg/2014/11/06/why-jay-zs-champagne-news-isnt-so-new/ |url-status=live |archive-url=https://web.archive.org/web/20160216130710/http://www.forbes.com/sites/zackomalleygreenburg/2014/11/06/why-jay-zs-champagne-news-isnt-so-new/ |archive-date=February 16, 2016 |access-date=January 17, 2016 |work=Forbes}}</ref><ref>{{cite web |author=Gibbs, Alexandra |date=November 7, 2014 |title=Jay Z's got 99 problems but champagne ain't one |url=https://www.cnbc.com/2014/11/07/jay-zs-got-99-problems-but-champagne-aint-one.html |url-status=live |archive-url=https://web.archive.org/web/20151224185532/https://www.cnbc.com/2014/11/07/jay-zs-got-99-problems-but-champagne-aint-one.html |archive-date=December 24, 2015 |access-date=January 17, 2016 |publisher=CNBC}}</ref><ref>{{cite web |author=Sarah Spickernell |title=How much is Jay-Z worth? Rapper adds luxury champagne brand Armand de Brignac to personal empire with purchase from Sovereign Brands |date=November 6, 2014 |publisher=City A.M |url=https://www.cityam.com/how-much-jay-z-worth-rapper-adds-luxury-champagne-brand-armand-de-brignac-personal-empire |access-date=September 7, 2023 |archive-date=May 23, 2024 |archive-url=https://web.archive.org/web/20240523002837/https://www.cityam.com/how-much-jay-z-worth-rapper-adds-luxury-champagne-brand-armand-de-brignac-personal-empire/ |url-status=live }}</ref><ref>{{cite web |author=Natasha |title=Jay Z Locks Down Deal To Buy Stake in Armand de Brignac |url=http://theybf.com/2014/11/05/on-that-spade-ish-jay-z-locks-down-deal-to-buy-stake-in-armand-de-brignac |url-status=live |archive-url=https://web.archive.org/web/20160216070438/http://theybf.com/2014/11/05/on-that-spade-ish-jay-z-locks-down-deal-to-buy-stake-in-armand-de-brignac |archive-date=February 16, 2016 |access-date=January 17, 2016 |publisher=TON THAT SPADE ISH}}</ref> His ties to the company date back to 2006, and he received millions of dollars per year for his association with Armand de Brignac before he bought the entire company.<ref>{{cite web |author=Anthony Osei |title=Did Jay-Z Make $50 Million Off Ace of Spades? |url=http://ca.complex.com/music/2011/03/jay-z-ace-of-spades |url-status=live |archive-url=https://web.archive.org/web/20160207033921/http://ca.complex.com/music/2011/03/jay-z-ace-of-spades |archive-date=February 7, 2016 |access-date=January 17, 2016 |publisher=Complex}}</ref> Jay-Z serves as co-brand director for Budweiser Select and collaborates with the company on strategic marketing programs and creative ad development. He provides direction on brand programs and ads that appear on TV, radio, print, and high-profile events.<ref>[http://adage.com/article/news/jay-z-a-marketing-title-anheuser-busch/112549/ Jay-Z Gets a Marketing Title at Anheuser-Busch] {{webarchive|url=https://web.archive.org/web/20161023134539/http://adage.com/article/news/jay-z-a-marketing-title-anheuser-busch/112549/|date=October 23, 2016}} – [[Advertising Age]], October 17, 2006</ref>
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