Editing Intuition (section)

==Business decision-making==
In a 2022 ''[[Harvard Business Review]]'' article, Melody Wilding explored "how to stop overthinking and start trusting your gut", noting that "intuition... is frequently dismissed as mystical or unreliable". She suggested that there is a scientific basis for using intuition and refers to "surveys of top executives [which] show that a majority of leaders leverage feelings and experience when handling crises".<ref name=wilding /> However, an earlier ''Harvard Business Review'' article ("Don't Trust Your Gut") advises that, although "trust in intuition is understandable... anyone who thinks that intuition is a substitute for [[reason]] is indulging in a risky delusion".<ref>{{cite journal|last=Bonabeau|first=E.|url=https://hbr.org/2003/05/dont-trust-your-gut|title=Don't Trust Your Gut|journal=HBR Magazine|date=May 2003|volume=81 |issue=5 |pages=116–23, 130 |pmid=12747167 |access-date=21 September 2022}}</ref>

Intuition was assessed by a sample of 11 Australian business [[leader]]s as a gut feeling based on experience, which they considered useful for making judgments about people, culture, and strategy.<ref>
{{cite journal
| last1                 = Robson
| first1                = Martin
| last2                 = Miller
| first2                = Peter
| title                 = Australian elite leaders and intuition
| url                   = https://researchportal.scu.edu.au/esploro/outputs/journalArticle/Australian-elite-leaders-and-intuition/991012820835502368?institution=61SCU_INST
| journal               = Australasian Journal of Business and Social Inquiry
| publication-date      = 2006
| volume                = 4
| issue                 = 3
| page                  = 12
| quote                 = [...] all respondents therefore found intuition as very important to their effectiveness as leaders [...].
| access-date           = 13 June 2022
}}
</ref> Such an example likens intuition to "gut feelings", which — {{clarify|text=when viable|reason=they only illustrate preconscious activity when they're viable?|date=August 2023}} — illustrate [[preconscious]] activity.<ref>{{cite journal|first1=Anthony J.|last1=Pinizzotto|first2=Edward F.|last2=Davis|first3=Charles E. III|last3=Miller|url=http://www.thefreelibrary.com/Emotional%2Frational+decision+making+in+law+enforcement-a0114370262|title=Emotional/rational decision making in law enforcement|journal=The FBI Law Enforcement Bulletin|date=2004-02-01|quote=Essentially, Goleman and LeDoux feel that people often perceive danger signals and can begin to initiate responses to them before becoming consciously aware of them. This preconscious recognition of danger and how humans can react appropriately to it have been explained by several authors...}}</ref>