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===Contemporary=== The study of heuristics in human [[decision-making]] was developed in the 1970s and the 1980s, by the psychologists [[Amos Tversky]] and [[Daniel Kahneman]],<ref name=Kahneman>{{cite book|editor1-last=Kahneman|editor1-first=Daniel|author1-link=Daniel Kahneman|editor2-last=Slovic|editor2-first=Paul|author2-link=Paul Slovic|editor3-last=Tversky|editor3-first=Amos|author3-link=Amos Tversky|date=30 April 1982|title=Judgment Under Uncertainty|location=Cambridge, UK|publisher=[[Cambridge University Press]]|doi=10.1017/cbo9780511809477|isbn=978-0-52128-414-1}}</ref> although the concept had been originally introduced by the [[list of Nobel laureates|Nobel laureate]] [[Herbert A. Simon]]. Simon's original primary object of research was problem solving that showed that we operate within what he calls ''[[bounded rationality]]''. He coined the term ''[[satisficing]]'', which denotes a situation in which people seek solutions, or accept choices or judgements, that are "good enough" for their purposes although they could be optimised.<ref>{{cite book|url=http://www.interaction-design.org/encyclopedia/heuristics_and_heuristic_evaluation.html|title=The Glossary of Human Computer Interaction |chapter= Heuristics and heuristic evaluation|access-date=1 September 2013|archive-date=5 July 2015|archive-url=https://web.archive.org/web/20150705023836/https://www.interaction-design.org/encyclopedia/heuristics_and_heuristic_evaluation.html|url-status=live|publisher=Interaction Design Foundation}}</ref> [[Rudolf Groner]] analysed the history of heuristics from its roots in ancient Greece up to contemporary work in [[cognitive psychology]] and [[artificial intelligence]],<ref>{{cite book|last1=Groner|first1=Rudolf|author1-link=Rudolf Groner|last2=Groner|first2=Marina|last3= Bischof|first3=Walter F.|year=1983|title=Methods of Heuristics|location=Hillsdale, NJ|publisher=[[Lawrence Erlbaum]]}}</ref> proposing a cognitive style "heuristic versus algorithmic thinking", which can be assessed by means of a validated [[questionnaire]].<ref>{{cite book|last1=Groner|first1=Rudolf|last2=Groner|first2=Marina|year=1991|chapter=Heuristische versus algorithmische Orientierung als Dimension des individuellen kognitiven Stils|trans-chapter=Heuristic versus algorithmic orientation as a dimension of the individual cognitive style|title=Über die richtige Art, Psychologie zu betreiben|language=de|trans-title=About the right way to do psychology|editor1=K. Grawe|editor2=N. Semmer|editor3=R. Hänni|location=Göttingen|publisher=[[Hogrefe Publishing Group|Hogrefe]]|isbn=978-3-80170-415-5}}</ref>
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