Editing Heineken N.V. (section)

===Advertising===
Heineken's main advertising slogan in the UK was "Refreshes the parts other beers cannot reach",<ref>[http://www.famouslogos.net/heineken-logo/ Heineken Logo: Design and History]. FamousLogos.net. Retrieved 12 June 2011.</ref> some of which featured voice-over narration by Danish comedian/pianist [[Victor Borge]]. The British TV campaign ran for over 30 years – stopping in 2005.<ref>{{Cite news |last=Walsh |first=Dominic |date=21 October 2005 |title=Heineken calls last orders on television ads after 30 years |work=The Times |location=London |url=http://business.timesonline.co.uk/tol/business/industry_sectors/media/article581094.ece |archive-url=https://web.archive.org/web/20070224024450/http://business.timesonline.co.uk/tol/business/industry_sectors/media/article581094.ece |url-status=dead |archive-date=24 February 2007 |access-date=4 May 2010}}</ref><ref>{{Cite news |last=Walsh |first=Dominic |date=21 October 2005 |title=Attempt to reach other parts with stronger beer |work=The Times |location=London |url=http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article580887.ece |archive-url=https://web.archive.org/web/20070301224254/http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article580887.ece |url-status=dead |archive-date=1 March 2007 |access-date=4 May 2010}}</ref> From March 2011 they have been advertising using the song 'The Golden Age' by [[The Asteroids Galaxy Tour]]. After the success of The Entrance, a web advert (4M views in YouTube), Heineken launched The Date in May 2011.<ref>{{Cite web |title=Heineken lance The Date, sa nouvelle campagne virale sur le web |url=http://www.thebuzzbrowser.fr/?p=3475 |access-date=26 February 2014 |publisher=Thebuzzbrowser.fr}}</ref>

In March 2017 in Amsterdam, Heineken opened a pop-up bakery for five days to promote the yeast used in its brewing. The bread was made by Mark Plaating and proceeds were donated to a local baking guild.<ref>{{Cite news |title=Heineken Opens a Pop-Up Bakery in Amsterdam to Promote Its Yeast – Video – Creativity Online |language=en |url=http://creativity-online.com/work/heineken-bakery/51644 |access-date=4 May 2017}}</ref>