Editing Citroën (section)

===DS brand===
{{Main|DS Automobiles}}
In early 2009, Citroën announced the development of the premium brand '''DS''', for '''Different Spirit''' or '''Distinctive Series''' (although the reference to the historical [[Citroën DS]] is evident), to run in parallel to its mainstream cars. The slogan of the DS car marque is "Spirit of avant-garde".<ref name="DS brand spirit">{{cite news|url=http://www.automotiveworld.com/news-releases/2015-geneva-motor-show-ds-enters-new-era-spirit-avant-garde/|title=2015 Geneva Motor Show: DS enters a new era of the spirit of avant-garde| newspaper = Automotive News|date=3 March 2015|access-date=12 March 2015}}</ref>

This new series of cars started early in 2010, with the [[DS 3|DS3]], a small car based on the floorpan of the new C3. The [[DS 3|DS3]] is based on the concept that preceded the [[Citroën C3|C3 Pluriel]] production model and the [[Citroën DS Inside]] concept car. The [[DS 3|DS3]] is customisable with various roof colours contrasting with the body panels; it was named 2010 ''Car of the Year'' by ''[[Top Gear Magazine]]'', and was awarded best supermini four times in a row by the JD Power Satisfaction Survey UK<ref>{{cite web|url=http://www.jdpower.com/press-releases/2012-uk-vehicle-ownership-satisfaction-study|title=Citroën DS3 first supermini in the 2012 JD Power Satisfaction Survey|publisher=JD Power|date=24 May 2012|access-date=28 October 2014|archive-date=1 July 2018|archive-url=https://web.archive.org/web/20180701165748/http://www.jdpower.com/press-releases/2012-uk-vehicle-ownership-satisfaction-study|url-status=dead}}</ref><ref>{{cite news|url=http://www.nzherald.co.nz/motoring/news/article.cfm?c_id=9&objectid=10887677|title=Citroën DS3 first supermini in the 2013 JD Power Satisfaction Survey|newspaper=New Zealand Herald|date=3 June 2013|access-date=28 October 2014}}</ref><ref>{{cite web|url=http://www.jdpower.com/press-releases/2014-uk-vehicle-ownership-satisfaction-study-voss|title=Citroën DS3 first supermini in the 2014 JD Power Satisfaction Survey|work=J.D. Power |publisher=JD Power|date=28 May 2014|access-date=28 October 2014 |last1=Scroggs |first1=Matthew }}</ref> and second most efficient supermini (Citroën DS3 1.6 e-HDi 115 Airdream : True MPG 63.0mpg) by ''What car ?'' behind the [[Citroën C3|C3]].<ref>{{cite web|url=http://www.whatcar.com/car-news/real-world-mpg-efficient-small-cars/1214063|title=Citroën C3 and DS3, most efficient small cars|publisher=What car ?|date=28 May 2014|access-date=28 October 2014}}</ref> In 2013 the [[DS 3|DS3]] was again the best-selling premium subcompact car, with 40% of the European market share, validating the business model of this product development.{{citation needed|date=November 2014}}

The DS series is deeply connected to Citroën, as the [[Citroën DS4|DS4]]<ref>{{cite web|url=http://www.auto-power-girl.com/cars-2011/citroen-specifications/citroen_ds4-4323|title=First Citroën DS4 launched|work=Auto-Power-Girl.com|access-date=7 December 2014|archive-date=25 September 2020|archive-url=https://web.archive.org/web/20200925081948/http://www.auto-power-girl.com/cars-2011/citroen-specifications/citroen_ds4-4323|url-status=dead}}</ref> launched in 2010, is based on the 2008 [[Citroën Hypnos]] concept car and the [[Citroën DS5|DS5]],<ref>{{cite web|url=http://www.auto-power-girl.com/cars-2011/citroen-specifications/citroen_ds5-4653|title=First Citroën DS5 launched|work=Auto-Power-Girl.com|access-date=8 October 2014|archive-date=26 September 2020|archive-url=https://web.archive.org/web/20200926121401/http://www.auto-power-girl.com/cars-2011/citroen-specifications/citroen_ds5-4653|url-status=dead}}</ref> which followed in 2015 being based on the 2005 [[DS 5#Citroën C-SportLounge|C-SportLounge]] concept car.
The rear badge is a new DS logo rather than the familiar Citroën double chevron and all will have markedly different styling from their equivalent sister cars.<ref>{{cite magazine|url=http://www.autoexpress.co.uk/news/autoexpressnews/233896/citroen_ds_returns.html |title=Citroën DS returns &#124; Auto Express News &#124; News |magazine=Auto Express |date=6 February 2009 |access-date=17 September 2009}}</ref><ref>{{cite web|url=http://www.ds3.citroen.com/ |title=Site officiel de la CITROËN DS3 |publisher=Ds3.citroen.com |access-date=17 September 2009}}</ref> Citroën has produced several dramatic looking concept sports cars of late, with the fully working [[Citroën Survolt]]<ref>{{cite web|url=http://www.auto-power-girl.com/cars-2010/citroen-specifications/citroen_survolt_concept-4001|title=First Citroën Survolt Concept|work=Auto-Power-Girl.com|access-date=8 October 2014|archive-date=25 September 2020|archive-url=https://web.archive.org/web/20200925140053/http://www.auto-power-girl.com/cars-2010/citroen-specifications/citroen_survolt_concept-4001|url-status=dead}}</ref> being badged as a DS. Indeed, the 2014 DS Divine concept car develops the [[Citroën Survolt]] prototype as the future sport coupé of the DS range.

In China, Citroën has standalone DS showrooms, as well as entire plants built specifically for the production of these vehicles.<ref name="ForbesChina"/> Since 2014 Citroën has sold the Chinese-built [[DS 5LS]] and [[DS 6WR]] in China.<ref>{{cite web|last1=Smy|first1=Damion|title=Citroen DS 6WR (2014) first official pictures|url=http://www.carmagazine.co.uk/News/Search-Results/First-Official-Pictures/Citroen-DS-6WR-2014-first-official-pictures/|website=Car|access-date=16 June 2014|date=15 April 2014}}</ref><ref>{{cite web|url=http://www.carnewschina.com/2014/04/07/citroen-goes-sporty-with-the-ds-5ls-r-for-the-2014-beijing-auto-show/ |title=Citroën goes sporty with the DS 5LS R for the 2014 Beijing Auto Show &#124; CarNewsChina.com - China Auto News |publisher=CarNewsChina.com |date=7 April 2014 |access-date=16 July 2016 |last1=Wang |first1=Joey }}</ref>
{{multiple image
| align     = center
| direction = horizontal
| image1    = 2010 Citroën DS3 (MY10) 1.6 VTI DStyle Plus 3-door hatchback (2016-01-05) 01.jpg
| width1    = 170
| caption1  = [[Citroën DS3]], the most sold ''premium'' car of its category
| image2    = Citroën DS4 HDi 165 SportChic – Frontansicht (1), 4. Juni 2011, Wülfrath.jpg
| width2    = 222
| caption2  = [[Citroën DS4]] Sport Chic, C segment
| image3    = 2013-03-05 Geneva Motor Show 8142.JPG
| width3    = 170
| caption3  = [[DS 5]], D segment
| image4    = DS 6WR 01 Auto China 2014-04-23.jpg
| width4    = 195
| caption4  = [[DS 6]], SUV segment – developed for China
}}