Editing British Airways (section)

===Branding===
[[File:British Airways at Terminal 5 in 2011.jpg|thumb|right|British Airways' promotional banner above the check-in desks at Heathrow Airport's [[Heathrow Terminal 5|Terminal 5]]]]
[[File:Typeface sample Mylius Modern.png|thumb|right|Mylius Modern, a custom-made typeface used by British Airways]]

The musical theme predominantly used on British Airways advertising has been ''"[[The Flower Duet]]"'' by [[Léo Delibes]].<ref>{{cite web|url=http://www.chrisworthproductions.com/track_details.php?id=858|title=Flower Duet (From Lakme) by Leo Delibes|work=Chris Worth Productions|access-date=8 June 2007|archive-url=https://web.archive.org/web/20070929121432/http://www.chrisworthproductions.com/track_details.php?id=858|archive-date=29 September 2007}}</ref> This was first used in a 1984 advertisement directed by [[Tony Scott]], in an arrangement by [[Howard Blake]].<ref>{{cite web |url=https://www.howardblake.com/music/Verse-Prose/662/WALKING-IN-THE-AIR-CAN-BE-DANGEROUS.htm#bio_44 |title=Howard Blake *AUTOBIOGRAPHY in Verse & Prose |publisher=Howardblake.com |date= |access-date=14 July 2022 |archive-date=8 July 2022 |archive-url=https://web.archive.org/web/20220708123726/https://www.howardblake.com/music/Verse-Prose/662/WALKING-IN-THE-AIR-CAN-BE-DANGEROUS.htm#bio_44 |url-status=live }}</ref> It was reworked by [[Malcolm McLaren]] and [[Yanni]] for 1989's  iconic [[British Airways face advertisement|"Face" advertisement]],<ref>{{cite web|url=http://www.youtube.com/watch?v=jxs106rp5RQ|title=1989 British Airways Commercial|date=3 July 2006 |publisher=YouTube|access-date=19 January 2008|archive-url=https://web.archive.org/web/20070311105642/http://youtube.com/watch?v=jxs106rp5RQ|archive-date=11 March 2007|url-status=live}}</ref> and subsequently appeared in many different arrangements between 1990 and 2010. The slogan 'the world's favourite airline', first used in 1983, was dropped in 2001 after [[Lufthansa]] overtook BA in terms of passenger numbers.<ref>{{cite news|title=British Airways takes off|date=22 May 2001|url=https://money.cnn.com/2001/05/22/europe/ba/|publisher=CNN|access-date=28 June 2010|archive-url=https://web.archive.org/web/20110605100800/https://money.cnn.com/2001/05/22/europe/ba/|archive-date=5 June 2011|url-status=live}}</ref> Other advertising slogans have included "The World's Best Airline", "We'll Take More Care of You", "Fly the Flag", and "To Fly, To Serve".<ref>{{cite web |url = https://pqasb.pqarchiver.com/smgpubs/access/41000627.html?dids=41000627:41000627&FMT=CITE&FMTS=CITE:FT&type=current&date=Apr+30%2C+1999&author=&pub=The+Herald&desc=BA+slogan+out+of+favour&pqatl=google |title = BA slogan out of favour |work = The Herald |date = 30 April 1999 |access-date = 5 July 2017 |archive-url = https://web.archive.org/web/20130208074456/http://pqasb.pqarchiver.com/smgpubs/access/41000627.html?dids=41000627:41000627&FMT=CITE&FMTS=CITE:FT&type=current&date=Apr+30%2C+1999&author=&pub=The+Herald&desc=BA+slogan+out+of+favour&pqatl=google |archive-date = 8 February 2013 |url-status = dead |df = dmy-all }}</ref><ref name="BA100-41"/><ref name="ytb_a4JdQi60an0"/>

BA had an account for 23 years with [[Saatchi & Saatchi]], an agency that created many of their most famous advertisements, including "The World's Biggest Offer"<ref>{{cite news|url=https://www.nytimes.com/1991/03/22/business/british-air-giving-away-50000-tickets.html|title=British Air Giving Away 50,000 Tickets|first1=Steven|last1=Prokesch|first2=Special To the New York|last2=Times|work=The New York Times|date=22 March 1991|via=NYTimes.com|access-date=15 January 2023|archive-date=15 January 2023|archive-url=https://web.archive.org/web/20230115104736/https://www.nytimes.com/1991/03/22/business/british-air-giving-away-50000-tickets.html|url-status=live}}</ref> and the influential "Face" campaign. Saatchi & Saatchi later imitated this advert for [[Silverjet]], a rival of BA, after BA discontinued their business activities.<ref name = SJA>{{cite news|title=Saatchi ad gets revenge on BA|date=5 October 2007|url=https://www.theguardian.com/media/2007/oct/05/advertising|work=The Guardian|location=UK|first=Mark|last=Sweney|access-date=28 June 2010|archive-url=https://web.archive.org/web/20140101015531/http://www.theguardian.com/media/2007/oct/05/advertising|archive-date=1 January 2014|url-status=live}}</ref> Since 2007, BA used [[Bartle Bogle Hegarty]] as its advertising agency.<ref name="adref">{{cite web|url=http://www.bartleboglehegarty.com/Europe/Clients+Work.aspx|title=Clients & Work|work=Bartle Bogle Hegarty|access-date=27 September 2007|archive-url=https://web.archive.org/web/20070211202941/http://www.bartleboglehegarty.com/Europe/Clients%20Work.aspx|archive-date=11 February 2007}}</ref>

In October 2022, BA launched a brand new ad campaign, titled "A British Original" produced by London-based Uncommon Creative Studio. This was to be another record-breaking campaign for its use of 500 unique executions along with a series of 32 short films, coinciding with the launch of Ozwald Boateng's new collection of uniform.<ref>{{cite web | url=https://www.itsnicethat.com/news/uncommon-creative-studio-mg-british-airways-a-british-original-advertising-251022 | title=Reason for travel? British Airways ads take the mickey with 500 alternative responses | access-date=15 January 2023 | archive-date=15 January 2023 | archive-url=https://web.archive.org/web/20230115104740/https://www.itsnicethat.com/news/uncommon-creative-studio-mg-british-airways-a-british-original-advertising-251022 | url-status=live }}</ref><ref>{{cite web | url=https://www.thedrum.com/creative-works/project/uncommon-british-airways-british-original#:~:text=%27A%20British%20Original%27%20explores%20the,the%20purpose%20of%20your%20visit%3F | title=British Airways: A British Original by Uncommon | access-date=2 February 2023 | archive-date=15 January 2023 | archive-url=https://web.archive.org/web/20230115104741/https://www.thedrum.com/creative-works/project/uncommon-british-airways-british-original#:~:text=%27A%20British%20Original%27%20explores%20the,the%20purpose%20of%20your%20visit%3F | url-status=live }}</ref><ref>{{cite web | url=https://mediacentre.britishairways.com/pressrelease/details/14478 | title=British Airways Unveils ITS New Uniform to More Than 30,000 Colleagues | access-date=15 January 2023 | archive-date=15 January 2023 | archive-url=https://web.archive.org/web/20230115150701/https://mediacentre.britishairways.com/pressrelease/details/14478 | url-status=live }}</ref>

British Airways purchased the [[internet domain]] ba.com in 2002 from previous owner [[Bell Atlantic]],<ref>{{cite news | last=Calder | first=Simon | date=23 June 2005 | title=Online Travel: The Man Who Bought ba.com | work=[[The Independent]] | url=https://www.independent.co.uk/travel/news-and-advice/online-travel-the-man-who-bought-bacom-294622.html | access-date=18 October 2017 | archive-url=https://web.archive.org/web/20171019062127/http://www.independent.co.uk/travel/news-and-advice/online-travel-the-man-who-bought-bacom-294622.html | archive-date=19 October 2017 | url-status=live | df=dmy-all }}</ref> 'BA' being the company's initialism and its [[IATA]] Airline code.<ref>{{cite web |url = https://www.iata.org/en/about/members/airline-list/british-airways/52/ |title = British Airways |website = iata.org |access-date = 19 October 2024}}</ref>

British Airways is the official airline of the [[The Championships, Wimbledon|Wimbledon Championship tennis tournament]], and was the official airline and tier one partner of the [[2012 Summer Olympics]] and [[2012 Summer Paralympics|Paralympics]].<ref>{{cite web|url=http://agency.com/facts/press_release.asp?pid=63|publisher=Agency.com|title=British Airways Reminds Visitors to Leave Air Horn, Chili Dog at Home During Wimbledon|access-date=5 September 2009|archive-url=https://web.archive.org/web/20101030023228/http://www.agency.com/facts/press_release.asp?pid=63|archive-date=30 October 2010}}</ref><ref>{{cite news |title=British Airways – official airline partner of London 2012 |access-date=22 June 2010 |url=http://www.britishairways.com/travel/london-2012/public/en_gb |work=British Airways |archive-url=https://web.archive.org/web/20100529201935/https://www.britishairways.com/travel/london-2012/public/en_gb |archive-date=29 May 2010 |url-status=live }}</ref> BA was also the official airline of England's bid to host the [[2018 and 2022 FIFA World Cup bids|2018 Football World Cup]].<ref>{{cite news |title=BA part of 2018 World Cup History |date=27 April 2010 |url=http://www.england2018bid.com/news/223/ba-part-of-2018-world-cup-history.aspx |access-date=28 June 2010 |url-status=usurped |archive-url=https://web.archive.org/web/20100607112956/http://www.england2018bid.com/news/223/ba-part-of-2018-world-cup-history.aspx |archive-date=7 June 2010 }}</ref>

''High Life'', founded in 1973, is the official in-flight magazine of the airline.<ref>{{cite web |url=http://www.cedarcom.co.uk/our-work/first-life.html |title=First Life |publisher=Cedarcom.co.uk |access-date=29 July 2014 |archive-url=https://web.archive.org/web/20140708070459/http://www.cedarcom.co.uk/our-work/first-life.html |archive-date=8 July 2014 }}</ref>