Editing Blizzard Entertainment (section)

=== Battle.net 2.0 ===
{{main|Battle.net}}
Blizzard Entertainment released its revamped Battle.net service in 2009. The platform provides [[Online game|online gaming]], [[digital distribution]], [[digital rights management]], and [[social networking service]]. Battle.net allows people who have purchased Blizzard products to download digital copies of games they have purchased, without needing any physical media.

On November 11, 2009, Blizzard required all ''World of Warcraft'' accounts to switch over to Battle.net accounts. This transition means that all current Blizzard titles can be accessed, downloaded, and played with a singular Battle.net login.<ref>[https://worldofwarcraft.blizzard.com/en-us/index.xml World of Warcraft] {{webarchive |url=https://web.archive.org/web/20090309102730/http://www.worldofwarcraft.com/index.xml |date=March 9, 2009 }}. World of Warcraft. Retrieved July 8, 2011.</ref>

Battle.net 2.0 is the platform for matchmaking service for Blizzard games, which offers players a host of additional features. Players are able to track their friend's achievements, view match history, avatars, etc. Players are able to unlock a wide range of [[Achievement (video games)|achievements]] for Blizzard games.

The service provides the user with community features such as friends lists and groups, and allows players to chat simultaneously with players from other Blizzard games using [[Voice over IP|VoIP]] and [[instant messaging]]. For example, players no longer need to create multiple user names or accounts for most Blizzard products.<ref>{{Cite web|title=Upcoming Blizzard Battle.Net Feature Draw From Warcraft, Xbox Live, Life|url=https://kotaku.com/upcoming-blizzard-battle-net-feature-draw-from-warcraft-5342994| archive-url=https://ghostarchive.org/archive/20210928/https://kotaku.com/upcoming-blizzard-battle-net-feature-draw-from-warcraft-5342994| archive-date=2021-09-28|access-date=January 31, 2021|website=Kotaku|date=August 22, 2009 |language=en-us}}{{cbignore}}</ref><ref>{{Cite web|last=Kim|first=Matt|date=October 6, 2017|title=Battle.net Gets Some New Social Features Like Voice Chat and Social Channels|url=https://www.usgamer.net/articles/battlenet-gets-some-new-social-features-like-voice-chat-and-social-channels| archive-url=https://ghostarchive.org/archive/20210928/https://www.usgamer.net/articles/battlenet-gets-some-new-social-features-like-voice-chat-and-social-channels| archive-date=2021-09-28|access-date=January 31, 2021|website=USgamer|language=en}}{{cbignore}}</ref> To enable cross-game communication, players need to become either Battletag or Real ID friends.<ref>{{Cite web|title=Blizzard announces new Battle.net BattleTags|url=https://www.engadget.com/2011-12-15-blizzard-announces-new-battle-net-communication-feature-battleta.html|access-date=January 12, 2021|website=Engadget|date=July 15, 2016 |language=en|archive-date=January 13, 2021|archive-url=https://web.archive.org/web/20210113122810/https://www.engadget.com/2011-12-15-blizzard-announces-new-battle-net-communication-feature-battleta.html|url-status=live}}</ref>