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== Involvement in the arts == === Architecture === [[File:4 cilindros y museo BMW, Múnich, Alemania 2012-04-28, DD 02.JPG|thumb|right|upright|BMW Headquarters]] The global [[BMW Headquarters]] in Munich represents the cylinder head of a [[straight-four engine|four-cylinder engine]]. It was designed by [[Karl Schwanzer]] and was completed in 1972. The building has become a European icon<ref name=Patton2009/> and was declared a protected historic building in 1999. The main tower consists of four vertical cylinders standing next to and across from each other. Each cylinder is divided horizontally in its center by a mold in the facade. Notably, these cylinders do not stand on the ground; they are suspended on a central support tower. [[BMW Museum]] is a futuristic cauldron-shaped building, which was also designed by Karl Schwanzer and opened in 1972.<ref>{{cite news|title=Touring the Temples of German Automaking|url=https://www.nytimes.com/2010/01/03/automobiles/03museums.html|newspaper=The New York Times|date=31 December 2009|access-date=21 October 2017|url-status = live|archive-url=https://web.archive.org/web/20171022085155/http://www.nytimes.com/2010/01/03/automobiles/03museums.html|archive-date=22 October 2017|last1=Williams|first1=Stephen}}</ref> The interior has a spiral theme and the roof is a 40-metre diameter BMW logo. [[BMW Welt]], the company's exhibition space in Munich, was designed by [[Coop Himmelb(l)au]] and opened in 2007. It includes a showroom and lifting platforms where a customer's new car is theatrically unveiled to the customer.<ref>{{Citation |url= https://books.google.com/books?id=UPi7nca0jukC&pg=PA64 |page= 64 |title= Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology |first1= Bernd |last1= Schmitt |first2= Glenn |last2= Van Zutphen |publisher= Macmillan |year= 2012 |isbn= 9781137000460 |url-status = live|archive-url= https://web.archive.org/web/20180319230302/https://books.google.com/books?id=UPi7nca0jukC&pg=PA64 |archive-date= 19 March 2018 |df= dmy-all }}</ref> <gallery mode="packed" heights="120" style="text-align:left"> File:BMW Museum Old Wing Interior 200905.jpg|BMW Museum File:BMW Welt, Múnich, Alemania, 2013-04-22, DD 03.jpg|BMW Welt </gallery> === Art Cars === {{main|BMW Art Car}} In 1975, sculptor [[Alexander Calder]] was commissioned to paint the BMW 3.0 CSL racing car driven by [[Hervé Poulain]] at the 24 Hours of Le Mans, which became the first in the series of BMW Art Cars. Since Calder's work of art, many other renowned artists throughout the world have created BMW Art Cars, including [[David Hockney]], [[Jenny Holzer]], [[Roy Lichtenstein]], [[Robert Rauschenberg]], [[Frank Stella]], and [[Andy Warhol]].<ref name="Patton2009">{{Cite news |last=Patton |first=Phil |date=12 March 2009 |title=These Canvases Need Oil and a Good Driver |periodical=[[The New York Times]] |url=https://www.nytimes.com/2009/03/15/automobiles/collectibles/15artcars.html |page=AU1 |url-status = live|archive-url=https://web.archive.org/web/20170329032117/http://www.nytimes.com/2009/03/15/automobiles/collectibles/15artcars.html |archive-date=29 March 2017 }}</ref> To date, a total of 19 BMW Art Cars, based on both racing and regular production vehicles, have been created. <gallery mode="packed" heights="120" style="text-align:left"> File:Calder CSL.jpg|1975 [[BMW 3.0 CSL|3.0 CSL]] Art Car by Alexander Calder File:BMW M1.jpg|1979 [[BMW M1|M1]] Art Car by Andy Warhol </gallery> === Visual arts === BMW sponsors a number of awards in the visual arts. These include the BMW Art Journey award, which honors a young or mid-career artist in collaboration with [[Art Basel]], and the BMW Painting Award, which was created to promote painting in Spain by finding new talent and showcasing their work.<ref>{{Cite web |last= |first= |date=21 May 2021 |title=The Short List Is in for the 2021 Edition of the BMW Art Journey Initiative. And the Nominees Are... |url=https://news.artnet.com/art-world/bmw-art-journey-2021-short-list-1970462 |access-date=19 May 2023 |website=Artnet News |language=en-US}}</ref><ref>{{Cite web |title=The BMW Painting Award |url=https://cultura.acciona.com/projects/the-bmw-painting-award |access-date=19 May 2023 |website=Acciona Cultura}}</ref> BMW was the principal sponsor of the 1998 ''[[The Art of the Motorcycle]]'' exhibition at various [[List of Guggenheim Museums|Guggenheim museums]], though the financial relationship between BMW and the Guggenheim Foundation was criticised in many quarters.<ref>{{Cite magazine |date=21 April 2001 |title=When merchants enter the temple; Marketing museums |url=http://www9.georgetown.edu/faculty/irvinem/visualarts/museums/Economist-MuseumMarketing-Guggenheim-04-19-01.html |magazine=[[The Economist]] |url-status=dead |archive-url=https://web.archive.org/web/20100527132415/http://www9.georgetown.edu/faculty/irvinem/visualarts/museums/Economist-MuseumMarketing-Guggenheim-04-19-01.html |archive-date=27 May 2010 |access-date=8 August 2009}}</ref><ref>{{Cite news |last=Vogel |first=Carol |date=3 August 1998 |title=Latest Biker Hangout? Guggenheim Ramp |work=[[The New York Times]] |page=A1 |url=https://www.nytimes.com/1998/08/03/arts/latest-biker-hangout-guggenheim-ramp.html |archive-url=https://web.archive.org/web/20141221173720/http://www.nytimes.com/1998/08/03/arts/latest-biker-hangout-guggenheim-ramp.html |archive-date=21 December 2014 |url-status=live}}</ref> In 2012, BMW began sponsoring [[Independent Collectors]] production of the ''BMW Art Guide'', which is the first global guide to private and publicly accessible collections of contemporary art worldwide.<ref>{{Cite web |url=https://www.bmw-art-guide.com/about-the-guide|title=About the Guide – "I don't think anybody has been to all these places."|website=www.bmw-art-guide.com|language=en|access-date=26 February 2017|archive-url=https://web.archive.org/web/20170227062721/https://www.bmw-art-guide.com/about-the-guide|archive-date=27 February 2017|url-status=live}}</ref> The fourth edition, released in 2016, features 256 collections from 43 countries.<ref name="Borowik Collection">{{Cite web |title=HYPERALLERGIC: The Fourth BMW Art Guide by Independent Collectors |date=13 December 2016 |url=http://hyperallergic.com/343491/the-fourth-bmw-art-guide-by-independent-collectors/ |access-date=30 June 2019 |url-status=live |archive-url=https://web.archive.org/web/20190630113622/https://hyperallergic.com/343491/the-fourth-bmw-art-guide-by-independent-collectors/ |archive-date=30 June 2019}}</ref>
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