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==LifeMiles== The [[frequent-flyer program]] of Avianca and its subsidiaries is '''LifeMiles'''. This program is designed to reward customer loyalty in the airline, travel, and retail sectors. LifeMiles members can earn miles every time they fly with Avianca, [[Star Alliance]] member airlines, as well as [[GOL Airlines]], [[Aeromexico]] and [[Iberia (airline)|Iberia]]. The program was launched in 2011 with the merger of Avianca and TACA, replacing its former ''AviancaPlus'' program. LifeMiles has been awarded 14 [[Freddie Awards]] for its outstanding performance and promotions in the Americas during the last 9 years. LifeMiles has four elite tiers: *Red Plus (Star Alliance Silver) *Silver (Star Alliance Silver) *Gold (Star Alliance Gold) *Diamond (Star Alliance Gold)
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