Editing Amway (section)

==Business model==
Amway combines direct selling with a [[multi-level marketing]] strategy. Amway distributors, referred to as "independent business owners" (IBOs), may market products directly to potential customers and may also sponsor and mentor other people to become IBOs. IBOs may earn income both from the retail markup on any products they sell personally, plus a performance bonus based on the sales volume they and their downline (IBOs they have sponsored) have generated.<ref name="Xardel"/> People may also register as IBOs to buy products at discounted prices. [[Harvard Business School]], which described Amway as "one of the most profitable direct selling companies in the world", noted that Amway founders Van Andel and DeVos "accomplished their success through the use of an elaborate pyramid-like distribution system in which independent distributors of Amway products received a percentage of the merchandise they sold and also a percentage of the merchandise sold by recruited distributors".<ref name="HarvardBS">{{cite news |title=American Business Leaders of the Twentieth Century – Richard M. DeVos, Amway Corporation |url=http://www.hbs.edu/leadership/database/leaders/richard_m_devos.html |access-date=May 17, 2011 |newspaper=[[Harvard Business School]] |year=2011 |archive-date=March 8, 2016 |archive-url=https://web.archive.org/web/20160308220607/http://www.hbs.edu/leadership/database/leaders/richard_m_devos.html |url-status=live }}</ref>