Editing 20th Century Studios (section)

==Logo and fanfare<span class="anchor" id="20th Century Fox Fanfare"></span>==
<!--EDITOR'S NOTE: please do not add in more unnecessary examples or details to the logo itself-->
[[File:20th Century-Fox fanfare 1947.webm|thumb|The 20th Century-Fox [[production logo]] and fanfare (as seen in 1947)]]

The 20th Century Fox [[production logo]] and [[fanfare]] originated as the logo of [[Twentieth Century Pictures]] and was adopted by 20th Century-Fox after the merger in 1935. It consists of a stacked [[Block letters|block-letter]] three-dimensional, [[Monolithic architecture|monolithic]] [[logotype]] (nicknamed "the Monument") surrounded by [[Art Deco architecture|Art deco buildings]] and illuminated by [[searchlight]]s.<ref>{{Cite news |last=Cieply |first=Michael |date=July 10, 2014 |title=Eat Your Heart Out, MGM Kitty |work=The New York Times |url=https://www.nytimes.com/2014/07/13/movies/movie-studios-strive-for-ever-more-inventive-logos.html |archive-url=https://web.archive.org/web/20140711042710/http://www.nytimes.com/2014/07/13/movies/movie-studios-strive-for-ever-more-inventive-logos.html |archive-date=July 11, 2014 |url-access=subscription |url-status=live |access-date=August 20, 2020}}</ref> In the production logo that appears at the start of films, the searchlights are animated and the sequence is accompanied by a distinctive [[fanfare]] that was originally composed in 1933 by [[Alfred Newman]].{{sfn|Lev|2014|p=16|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&pg=PA16#v=onepage}} The original layout of the logo was designed by special effects animator and matte painting artist [[Emil Kosa Jr.]]<ref>{{cite web |title=20th century Fox logo by Emil Kosa Jr. |url=https://curiator.com/art/emil-kosa-jr/20th-century-fox-logo |access-date=April 1, 2020 |website=Curiator}}</ref>{{sfn|Troyan|Thompson|Sylvester|2017|pp=533–534}}

In 1953, Rocky Longo, an artist at [[Pacific Title & Art Studio|Pacific Title]], was hired to recreate the original logo design for the new [[CinemaScope]] picture process. Longo tilted the "0" in "20th" to have the logo maintain proportions in the wider CinemaScope format.<ref name=":0">{{Cite news |last=Walker |first=Michael |date=June 27, 2013 |title=The 20th Century Fox Logo: A Brief History |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/gallery/20th-century-fox-logo-a-576643/4-19942009 |access-date=April 5, 2020}}</ref> Alfred Newman also composed an extended version of the logo's fanfare to be heard during the CinemaScope logo that would follow after the Fox logo. Although the format had since declined, director [[George Lucas]] specifically requested that the CinemaScope version of the fanfare be used for the opening titles of ''[[Star Wars (film)|Star Wars]]'' (1977). Additionally, the film's [[Star Wars (Main Title)|main theme]] was composed by [[John Williams]] in the same key as the fanfare ([[B-flat major|B{{flat}} major]]), serving as an extension to it of sorts.<ref>{{cite web |date=December 15, 2017 |title=Why Disney Should Add Fox's Fanfare Back to 'Star Wars' |url=https://www.hollywoodreporter.com/movies/movie-news/why-disney-should-add-foxs-fanfare-back-star-wars-1067900/ |access-date=April 11, 2022 |website=The Hollywood Reporter}}</ref><ref name="latimes-fanfare">{{cite web |date=May 25, 2018 |title='Solo' hits the big screen minus one classic 'Star Wars' moment: the Fox Fanfare |url=https://www.latimes.com/entertainment/arts/la-et-cm-fox-fanfare-solo-movie-20180525-story.html |access-date=January 17, 2020 |website=Los Angeles Times}}</ref> In 1981, the logo was altered with the re-straightening of the "0" in "20th".<ref name=":0" />

In 1994, after a few failed attempts, Fox in-house television producer [[Kevin Burns]] was hired to produce a new logo for the company, this time using the then-new process of [[computer-generated imagery]] (CGI) adding more detail and animation, with the longer 21-second Fox fanfare arranged by [[Bruce Broughton]] used as the underscore, and a byline reading "A NEWS CORPORATION COMPANY". It would later be re-recorded by [[David Newman (composer)|David Newman]] in 1997 and again in 1998.<ref name=":0" /><ref name="latimes-fanfare" />

In 2009, an updated logo created by [[Blue Sky Studios]] (a prototype version of the 2009 structure exists) debuted with the release of ''[[Avatar (2009 film)|Avatar]]''.<ref name=":0" /> In 2013, the News Corporation byline was removed.

On September 16, 2014, 20th Century Fox posted a video showcasing all of the various versions of the logo, plus the "William Fox Presents" version of the Fox Film logo and the 20th Century Pictures logo, including some variations, up until the 2009 version of the logo, with the 1998 re-arrangement version of the 1997 version of the fanfare composed by David Newman, to promote the new Fox Movies website.<ref>{{cite web|url=https://www.youtube.com/watch?v=rspzzsMRl-E|title=Fanfare for New FoxMovies.com|via=YouTube |date=September 16, 2014}}</ref>

On January 17, 2020, it was reported that Disney had begun to phase out the "Fox" name from the studio's branding as it is no longer tied to the current [[Fox Corporation]], with 20th Century Fox and Fox Searchlight Pictures respectively renamed to 20th Century Studios and Searchlight Pictures. Branding elements associated with the studio, including the searchlights, monolith, and fanfare, will remain in use. The first film that carries the new 20th Century Studios name is ''[[The Call of the Wild (2020 film)|The Call of the Wild]]'' (coincidentally [[Call of the Wild (1935 film)|the original film adaptation]] was the original [[Twentieth Century Pictures]]' final movie before its merger with Fox Film).<ref>{{Cite news |last=Watson |first=R. T. |date=January 18, 2020 |title=Disney Drops 'Fox' From Twentieth Century Movie Studio Name |work=The Wall Street Journal |url=https://www.wsj.com/articles/disney-drops-fox-from-twentieth-century-movie-studio-name-11579290365 |access-date=January 18, 2020}}</ref><ref name="vty-2CS" /><ref name="20thCenturyStudiosNYT">{{cite news |last=Barnes |first=Brooks |date=January 17, 2020 |title=Disney Drops Fox From Names of Studios It Bought From Rupert Murdoch |url=https://www.nytimes.com/2020/01/17/business/media/disney-fox-name.html |archive-url=https://web.archive.org/web/20200117180005/https://www.nytimes.com/2020/01/17/business/media/disney-fox-name.html |archive-date=January 17, 2020 |url-access=subscription |url-status=live |access-date=January 17, 2020 |work=[[The New York Times]]}}</ref>

[[File:20th Century Studios logo animation and fanfare (since 2020).webm|thumb|thumbtime=21|The 20th Century Studios logo and fanfare in use since the studio's re-branding in 2020.]]
For the 20th Century Studios logo, its print logo debuted on a movie poster of ''[[The New Mutants (film)|The New Mutants]]''<ref>{{Cite tweet |number=1221148919243010050 |user=20thcentury |title=these are the new mutants. April 3, 2020. |author=20th Century Studios |date=January 25, 2020}}</ref><ref>{{cite web |last=Butler |first=Tom |date=January 28, 2020 |title=New 'The New Mutants' poster confirms Disney's corporate rebranding of 20th Century Fox |url=https://www.yahoo.com/entertainment/new-mutants-poster-disney-corporate-rebranding-20th-century-fox-162459081.html |access-date=January 29, 2020 |website=[[Yahoo!|Yahoo! Entertainment]]}}</ref> while the on-screen logo debuted in a television advertisement for and the full version debuted on February 21, 2020, with the film ''The Call of the Wild''.<ref>{{Citation |title=The Call of the Wild {{!}} "This Land" TV Spot|author=20th Century Studios |date=February 3, 2020 |url=https://www.youtube.com/watch?v=pAAjjehfIDY |via=YouTube |access-date=February 8, 2020}}</ref>

In 2020, 20th Century Studios logo was animated by Picturemill (the prototype version of the 2020 structure and the 2021 structure with the 2009 sky background exists and appeared in some of Picturemill reels), while MOCEAN animated Searchlight Pictures logo, based on Blue Sky Studios' animation. It features a different sky backdrop, the [[Los Angeles]] skyline is larger and more detailed, and the rest of the structure appears darker with more realistic lighting.<ref>{{cite web |date=June 10, 2016 |title=Reel |url=http://picturemill.com/main-title-reel/ |access-date=June 22, 2020 |website=Picturemill}}</ref><ref>{{cite web |title=Spring 2020 Reel |url=https://m.facebook.com/Picture.Mill.Hollywood/videos/picturemill-spring-2020-reel/581702049103042/ |publisher=Picturemill |access-date=October 25, 2022 |date=April 8, 2020}}</ref>

{{Gallery
| title        = Gallery
| align        = center
| width        =
| height       =
| File:20th Century Fox 1935.png
 | Logo used in 1935
| File:20th Century Fox 1945.png
 | Logo used in 1945
| File:20th Century Fox 1972.png
 | Logo used in 1972
| File:20th Century Fox 1982.png
 | Logo used in 1982
| File:20th Century Fox 1986.svg
 | Logo used from 1986
}}