Editing 2002 Commonwealth Games (section)

== Marketing ==

=== Logo ===
[[File:2002 Commonwealth Games bid logo.png|thumb|Manchester 2002 bid logo]]
The 2002 Commonwealth Games' logo is an image of three figures standing on a podium with their arms uplifted in the jubilation of winning or in celebration, which represents the three core themes of the Games: sport, culture and friendship and the types of medalist in the games: gold, silver and bronze. The figures are captured in three colours which are red, blue and green. The red represents performance, passion and success; the blue symbolises intelligence, confidence and reliability, while the green represents loyalty, balance and generosity. The yellow background behind the figures represents the competitive, powerful and cheerful elements of the Games, while the black games' name letters representing solidarity and strength. The figures in the logo joining hands to resemble the letter 'M', which is the initial for the host city, Manchester and also a crown of the queen to represent the Golden Jubilee of [[Elizabeth II]]'s reign as the monarch of The United Kingdom. The logo overall represents a celebration of sharing and friendship and the pride of participating in the Games, cheerful atmosphere, sportsmanship and confidence of Manchester as the games host city.<ref>{{Cite web|url=http://www.commonwealthgames2002.org.uk/Home/logo/index.html|title=2002 Games logo}}</ref> The bid logo consisted of the number "22" and the letter "M" making up a smiley face.

=== Mascot ===
The official mascot of the 2002 Commonwealth Games is a cat named Kit. The adoption of the cat as the games' mascot is to represent the young, vibrant, friendly, dynamic personality of Manchester as the games' host city.<ref>{{Cite web|url=http://m2002.thecgf.com/The_Games/Mascot/default.asp|title=Meet the Games mascot|website=m2002.thecgf.com}}</ref>

=== Sponsors ===
Numerous companies ranging from international to local, sponsored the 2002 Games.<ref>{{Cite news|url=https://www.bbc.co.uk/manchester/2002/who/sponsors.shtml|title=Manchester 2002 Commonwealth Games Official Sponsors|work=BBC Sport|access-date=25 July 2012}}</ref><ref>{{Cite news|url=https://www.bbc.co.uk/manchester/2002/who/partners.shtml|title=Manchester 2002 Commonwealth Games Official Partners|work=BBC News|access-date=25 July 2012}}</ref> International sponsors included [[Microsoft]] and [[Xerox]] and also companies with local links to Manchester including [[Guardian Media Group]], [[PZ Cussons]] and [[United Utilities]].
{{columns list|colwidth=20em|
*[[Addleshaw Booth & Co]]
*[[Adecco]]
*[[Asda]]
*[[Boddingtons Brewery]]
*[[Bruntwood]]
*[[Bupa]]
*[[Cadbury's]]
*[[FirstGroup]]
*[[Guardian Media Group]]
*[[Lloyds TSB]]
*[[Manchester Airports Group]]
*[[McDonald's]]
*[[MG Rover Group]]
*[[Microsoft]]<ref>{{Cite news |title=Microsoft to sponsor 2002 Commonwealth Games |last=Day |first=Julia |url=https://www.theguardian.com/media/2001/apr/02/marketingandpr2 |newspaper=The Guardian |date=2 April 2001 |access-date=25 July 2012}}</ref>
*[[The National Lottery]]
*[[PZ Cussons]]
*[[United Utilities]]
*[[Virgin Rail Group]]
*[[Xerox]]
}}