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===Cultural references=== The design has become so widely known that it is now instantly recognisable as representing London. It has been featured on T-shirts, postcards and other memorabilia. In 2006, the design came second in a televised search for the most well-known British design icon.<ref>{{cite web |url=http://www.icons.org.uk/theicons/collection/the-tube-map |title=The Tube Map β The Tube Map β Icons of England |publisher=Icons.org.uk |access-date=9 January 2013 |url-status=dead |archive-url=https://web.archive.org/web/20100525081322/http://www.icons.org.uk/theicons/collection/the-tube-map |archive-date=25 May 2010}}</ref> It is widely cited by academics and designers as a 'design classic',<ref name="Design-technology.info"/><ref>{{cite web |url=http://diagrams.org/fig-pages/f00022.html |archive-url=https://web.archive.org/web/20051203012047/http://diagrams.org/fig-pages/f00022.html |url-status=dead |archive-date=3 December 2005 |title=The London Underground Map β Harry Beck's Design Icon |publisher=Diagrams.org |date=11 January 2002 |access-date=9 January 2013}}</ref><ref>{{cite web |url=http://www.designmuseum.org/design/london-transport |title=London Transport / Designing Modern Britain β Design Museum Exhibition : Design Patron (1933β) β Design/Designer Information |publisher=Designmuseum.org |date=26 November 2006 |access-date=9 January 2013 |archive-date=20 August 2008 |archive-url=https://web.archive.org/web/20080820062738/http://www.designmuseum.org/design/london-transport |url-status=live }}</ref><ref>{{cite web |url=https://www.bbc.co.uk/dna/h2g2/A673517 |title=BBC β h2g2 β Life and Times of the London Underground Map |publisher=BBC |access-date=9 January 2013 |archive-date=13 December 2010 |archive-url=https://web.archive.org/web/20101213015433/http://www.bbc.co.uk/dna/h2g2/A673517 |url-status=live }}</ref> and those cultural associations make London Underground not usually permit the design to be used or altered for any other purpose.<ref>The [[London Underground anagram map]] is an example of a parody map that was removed because [[Transport for London]] claimed [[copyright infringement]].</ref> That has been officially sanctioned only on a few occasions: * David Booth's ''[[Tate Gallery|The Tate Gallery]] by Tube'' (1986) is one of a series of publicity posters for the Underground.<ref name="Tate by tube">[http://www.clarksbury.com/cdl/maps/tatemap.jpg ''The Tate Gallery by Tube''] {{Webarchive|url=https://web.archive.org/web/20070709205939/http://www.clarksbury.com/cdl/maps/tatemap.jpg |date=9 July 2007 }} from {{cite web |url=http://www.clarksbury.com/cdl/maps.html |title=The London Tube Map Archive |access-date=8 February 2009 |archive-date=11 August 2007 |archive-url=https://web.archive.org/web/20070811163253/http://www.clarksbury.com/cdl/maps.html |url-status=live }}</ref> His work showed the lines of the map squeezed out of tubes of paint (with the name of the gallery's nearest station, [[Pimlico tube station|Pimlico]], on a paint-tube) and has since been used on the cover of the pocket map. * In [[Tate Modern]] hangs ''[[The Great Bear (lithograph)|The Great Bear]]'' by [[Simon Patterson (artist)|Simon Patterson]], a subtle parody of the contemporary map design, first displayed in 1992 in which the station names on the Tube map have been replaced by those of famous figures. * In 2003, to coincide with the publication of a book about tube maps from all over the world, the [[London Transport Museum]] released a "World Metro Map" poster that was strongly based on the London diagram and approved by TfL. * [[File:aotu hammersmith.jpg|thumb|right|The shape of a pig seen in the lines of the London Underground map, from Paul Middlewick's ''Animals on the Underground'']]''Animals on the Underground'' is a collection of over 20 animal characters depicted using only lines, stations and interchange symbols on the London Underground map, created by illustrator Paul Middlewick in 1987. In 2003, the concept was used in a poster campaign by advertising agency [[McCann-Erickson]] to promote the [[London Zoo]].<ref>{{cite web |url=http://www.londonnet.co.uk/ln/guide/about/museumslt.html#feature |title=Animals Underground |date=14 August 2003 |publisher=London.net |access-date=18 November 2007 |archive-url=https://web.archive.org/web/20071024103700/http://www.londonnet.co.uk/ln/guide/about/museumslt.html#feature |archive-date=24 October 2007}}</ref> In May 2010, a children's storybook was released that used the characters, "Lost Property". It is the story of an elephant called "Elephant & Castle" who loses his memory and is helped by Angel the angel fish. The book was illustrated by Middlewick and written by Jon Sayers, and its official launch took place at the [[London Transport Museum]]. * [[Albus Dumbledore]], a central character in the [[Harry Potter series]], has a scar just above his left knee that is in the shape of a Tube map. * In 2006, ''[[The Guardian]]'' published a design based on the tube map, purporting to show the relationships between musicians and musical genres in the 20th century.<ref>{{cite news |title=Going Underground |url=http://blogs.guardian.co.uk/culturevulture/archives/2006/02/03/going_underground.html |work=The Guardian |first=Dorian |last=Lynskey |date=3 February 2006 |access-date=1 April 2008 |location=London |archive-date=8 July 2007 |archive-url=https://web.archive.org/web/20070708083757/http://blogs.guardian.co.uk/culturevulture/archives/2006/02/03/going_underground.html |url-status=live }}</ref> * On 11 January 2007, [[Andrew Adonis|Lord Adonis]] unveiled a depiction of the map featuring the names of successful schools and students at GCSE level as part of the London Student Awards 2007. * The [[Royal Shakespeare Company]] produced a map in 2007 linking Shakespearean characters according to their traits in a diagram that resembles the map for complexity. * The game development studio [[Dinosaur Polo Club]] created the game ''[[Mini Metro (video game)|Mini Metro]]'', whose main mechanic is to efficiently connect stations in a strict Harry Beck style.<ref>{{cite web |title=Website from Mini Metro |url=http://dinopoloclub.com/minimetro/ |access-date=6 September 2015 |archive-url=https://web.archive.org/web/20161120011141/http://dinopoloclub.com/minimetro/ |archive-date=20 November 2016 |url-status=dead}}</ref> Stylistic aspects of the London diagram, such as the line colours and styles and the station ticks or interchange symbols, are also frequently used in advertising.
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