Editing Telstra (section)

=== Andrew Penn era (2015–2022) ===
On 19 February 2015, Telstra announced that CEO David Thodey would retire on 1 May 2015 and be replaced by successor [[Andy Penn (businessman)|Andy Penn]].<ref>{{cite web|url=http://www.abc.net.au/news/2015-02-20/david-thodey-leaves-telstra-replaced-by-andy-penn/6159094|title=David Thodey leaves Telstra, replaced as CEO by Andrew Penn|work=ABC News|date=19 February 2015|url-status=live|archive-url=https://web.archive.org/web/20150328063751/http://www.abc.net.au/news/2015-02-20/david-thodey-leaves-telstra-replaced-by-andy-penn/6159094|archive-date=28 March 2015}}</ref> Penn's era was marked by the very difficult  transition to the NBN, a government policy decision which had significant implications for Telstra. Penn indicated new focus on growth in the core business with a pulling back from international markets,<ref>{{cite web|url=http://www.theaustralian.com.au/business/new-chief-andy-penn-wants-telstra-to-broaden-its-horizons/story-e6frg8zx-1227233041979|title=Subscribe to The Australian – Newspaper home delivery, website, iPad, iPhone & Android apps|website=The Australian}}</ref> including the discontinuation of a joint venture to build a mobile phone network in the Philippines.<ref>{{cite web|url=https://www.smh.com.au/business/the-economy/telstra-pulls-out-of-philippines-talks-report-20160313-gnhzrc.html|title=Telstra pulls out of Philippines venture but CEO keen for Asian acquisitions|first=David|last=Ramli|date=14 March 2016|via=The Sydney Morning Herald|url-status=dead|archive-url=https://web.archive.org/web/20161115200305/http://www.smh.com.au/business/the-economy/telstra-pulls-out-of-philippines-talks-report-20160313-gnhzrc.html|archive-date=15 November 2016|access-date=26 November 2016}}</ref> On 14 March 2016, Telstra ended their talks between the company and the Philippine-based conglomerate [[San Miguel Corporation]] for a planned joint telecommunications venture in the Philippines due to several factors.<ref>{{cite news|url=http://www.rappler.com/business/industries/172-telecommunications-media/125715-telstra-san-miguel-end-talks|title=San Miguel Corp, Telstra end joint venture plan|work=[[Rappler]]|last=dela Paz|first=Charisse|date=14 March 2016|access-date=14 March 2016|url-status=live|archive-url=https://web.archive.org/web/20160315135547/http://www.rappler.com/business/industries/172-telecommunications-media/125715-telstra-san-miguel-end-talks|archive-date=15 March 2016}}</ref>

In 2016, Telstra suffered a series of network outages<ref>{{cite web|url=http://www.theaustralian.com.au/business/technology/telstra-declares-improvements-after-unacceptable-outages/news-story/32fa2d69371f3ae1bacbbac35afdf54d|title=Subscribe to The Australian – Newspaper home delivery, website, iPad, iPhone & Android apps|website=The Australian|access-date=15 October 2017|archive-date=1 June 2021|archive-url=https://web.archive.org/web/20210601035318/https://insight.adsrvr.org/track/up?adv=vrges6n&ref=https%3A%2F%2Fwww.theaustralian.com.au%2Fsubscribe%2Fnews%2F1%2F%3FsourceCode%3DTAWEB_WRE170_a%26dest%3Dhttps%253A%252F%252Fwww.theaustralian.com.au%252Fbusiness%252Ftechnology%252Ftelstra-declares-improvements-after-unacceptable-outages%252Fnews-story%252F32fa2d69371f3ae1bacbbac35afdf54d%26memtype%3Danonymous%26mode%3Dpremium%26v21suffix%3D414-b&upid=rjdl4pv&upv=1.1.0|url-status=live}}</ref><ref>{{cite web|url=https://www.smh.com.au/business/telstra-outages-now-a-real-problem-for-the-company-20160701-gpw5ra.html|title=Telstra outages now a real problem for the company|first=Elizabeth|last=Knight|date=1 July 2016|via=The Sydney Morning Herald|url-status=live|archive-url=https://web.archive.org/web/20161005181858/http://www.smh.com.au/business/telstra-outages-now-a-real-problem-for-the-company-20160701-gpw5ra.html|archive-date=5 October 2016}}</ref> for which the company apologised.<ref>{{Cite web |url=https://www.abc.net.au/news/2016-05-29/telstra-apologises-for-internet-outage-with-$25-credit-customers/7456832 |title=Telstra apologises for internet outage with $25 credit |date=29 May 2016 |website=ABC News |language=en-AU |access-date=5 June 2019 |archive-date=15 May 2018 |archive-url=https://web.archive.org/web/20180515044211/http://www.abc.net.au/news/2016-05-29/telstra-apologises-for-internet-outage-with-$25-credit-customers/7456832 |url-status=live }}</ref> In December of that year, Telstra announced the appointment of [[Robyn Denholm]] as its new COO, following the departure of Kate McKenzie who left after the network outages.<ref>{{cite web|url=http://www.theaustralian.com.au/business/news/robyn-denholm-to-replace-kate-mckenzie-at-telstra/news-story/91bbfa788d9e9105f7d1d0e2f692254a|title=Telstra appoints new COO|date=5 December 2016|access-date=6 December 2016|archive-date=1 June 2021|archive-url=https://web.archive.org/web/20210601035306/https://insight.adsrvr.org/track/up?adv=88zyn8h&ref=https%3A%2F%2Fwww.theaustralian.com.au%2Fsubscribe%2Fnews%2F1%2F%3FsourceCode%3DTAWEB_WRE170_a%26dest%3Dhttps%253A%252F%252Fwww.theaustralian.com.au%252Fbusiness%252Fnews%252Frobyn-denholm-to-replace-kate-mckenzie-at-telstra%252Fnews-story%252F91bbfa788d9e9105f7d1d0e2f692254a%26memtype%3Danonymous%26mode%3Dpremium%26v21suffix%3D414-b&upid=hcgtqbu&upv=1.1.0|url-status=live}}</ref> In December, Telstra announced the hire of a new [[Chief technology officer|CTO]] to replace the predecessor who left amongst allegations of CV fraud.<ref>{{cite web|url=http://www.businessinsider.com.au/telstras-appoints-ericsson-exec-eriksson-as-new-cto-after-wiping-predecessor-from-history-2016-12|title=Telstra appoints Ericsson exec Eriksson as new CTO, after wiping predecessor from history|first=Tony|last=Yoo|date=14 December 2016|url-status=dead|archive-url=https://web.archive.org/web/20161217011147/http://www.businessinsider.com.au/telstras-appoints-ericsson-exec-eriksson-as-new-cto-after-wiping-predecessor-from-history-2016-12|archive-date=17 December 2016}}</ref> In 2016, the government raised the possibility that Telstra's regional mobile network may be forced to be opened to competitor' use under a roaming scheme. A prospect strongly being fought by Telstra.<ref>{{cite web|url=https://www.smh.com.au/business/commission-recommends-scrapping-telstras-universal-service-obligation-funds-20161206-gt4y7y.html|title=Productivity Commission recommends scrapping Telstra's Universal Service Obligation funds|first=Lucy|last=Battersby|date=6 December 2016|via=The Sydney Morning Herald|url-status=live|archive-url=https://web.archive.org/web/20161209061128/http://www.smh.com.au/business/commission-recommends-scrapping-telstras-universal-service-obligation-funds-20161206-gt4y7y.html|archive-date=9 December 2016}}</ref> Penn announced a $3bn investment program to strength its networks and as a platform for future digital investments.

In February 2017, Telstra announced that revenue had dropped 3.5%, Net Profit After Tax had dropped by over 14%<ref>{{cite web |url=https://www.intelligentinvestor.com.au/telstra-interim-result-2017-1859441 |title=Telstra: Interim result 2017 |access-date=22 February 2017 |url-status=live |archive-url=https://web.archive.org/web/20170223125128/https://www.intelligentinvestor.com.au/telstra-interim-result-2017-1859441 |archive-date=23 February 2017 }}.</ref> due to the impact of the rollout of the NBN by the Australian Government. As a result, Telstra's share price dropped by 4.5% on the same day.<ref>{{cite web|url=https://www.smh.com.au/business/telstra-posts-surprise-profit-slump-as-fixed-line-mobile-revenue-drops-20170215-gue04u.html|title=Telstra posts surprise profit slump as fixed line, mobile revenue drops|first=Lucy|last=Battersby|date=16 February 2017|via=The Sydney Morning Herald|url-status=live|archive-url=https://web.archive.org/web/20170223045409/http://www.smh.com.au/business/telstra-posts-surprise-profit-slump-as-fixed-line-mobile-revenue-drops-20170215-gue04u.html|archive-date=23 February 2017}}</ref> In August 2017, Telstra announced that it would cut its dividend in response to the financial implications of the NBN and to fund its network investments, leading to a drop in share price by over 10% in a single day to reach a 5-year low.<ref>{{cite web|url=http://www.theaustralian.com.au/business/technology/telstra-shareholders-face-dividend-cut/news-story/e83888c1145aca6adcf40f9763300391|title=Subscribe to The Australian – Newspaper home delivery, website, iPad, iPhone & Android apps|website=The Australian|access-date=31 August 2017|archive-date=1 June 2021|archive-url=https://web.archive.org/web/20210601035338/https://insight.adsrvr.org/track/up?adv=88zyn8h&ref=https%3A%2F%2Fwww.theaustralian.com.au%2Fsubscribe%2Fnews%2F1%2F%3FsourceCode%3DTAWEB_WRE170_a%26dest%3Dhttps%253A%252F%252Fwww.theaustralian.com.au%252Fbusiness%252Ftechnology%252Ftelstra-shareholders-face-dividend-cut%252Fnews-story%252Fe83888c1145aca6adcf40f9763300391%26memtype%3Danonymous%26mode%3Dpremium%26v21suffix%3D414-b&upid=hcgtqbu&upv=1.1.0|url-status=live}}</ref>

==== T22 strategy ====
In June 2018, Telstra announced its Telstra2022 strategy designed to face into headwinds from the NBN rollout and return the business to growth.<ref name="auto">{{Cite web|last=Reichert|first=Corinne|title=Telstra2022: Key takeaways from Telstra's new strategy|url=https://www.zdnet.com/article/telstra2022-key-takeaways-from-telstras-new-strategy/|access-date=2021-06-29|publisher=ZDNet|language=en}}</ref> Composed of four pillars, the strategy was designed to remove $1&nbsp;billion of operating costs from the business, simplifying its overall structure and leading to six key outcomes: improve customer experiences, simplify its products and operating model, extend network superiority and 5G leadership, achieve global high performance in employee engagement, reduce net productivity costs, and attain a return on capital investment post the NBN rollout.<ref name="auto"/>

On 20 June 2018, Telstra announced a reduction of 9,500 jobs (8,000 net job losses after considering 1,500 new roles to be created) as part of its "Telstra 2022" (T22) plan.<ref>{{Cite news|url=http://www.abc.net.au/news/2018-06-20/telstras-big-bang-splits-in-two-as-jobs-and-plans-go/9889436|title=Telstra's big bang splits the company in two as 8,000 jobs go. Will it work?|date=20 June 2018|work=ABC News|access-date=20 June 2018|language=en-AU|archive-date=24 June 2018|archive-url=https://web.archive.org/web/20180624033901/http://www.abc.net.au/news/2018-06-20/telstras-big-bang-splits-in-two-as-jobs-and-plans-go/9889436|url-status=live}}</ref>

===== InfraCo =====
Created on 1 July 2018, Telstra InfraCo<ref>{{Cite web |title=Telstra launches new holding company, subsidiaries as restructuring moves forward |url=https://www.crn.com.au/news/telstra-launches-new-holding-company-subsidiaries-as-restructuring-moves-forward-562422 |access-date=2023-02-17 |website=CRN Australia}}</ref> would serve as the infrastructure business, owning an estimated $11&nbsp;billion AUD in assets made up of data centres, non-mobiles related domestic fibre, copper, [[Hybrid fiber-coaxial|HFC]], subsea cables, exchanges, poles, ducts, and pipes.<ref>{{Cite web|title=Here's what we know about Telstra InfraCo, the new wholesale business|url=https://www.crn.com.au/news/heres-what-we-know-about-telstra-infraco-the-new-wholesale-business-494860|access-date=2021-07-11|website=CRN Australia}}</ref> InfraCo opened its [[dark fibre]] network across six Australian state capitals in February 2021.<ref>{{Cite web|last=Barbaschow|first=Asha|title=Telstra InfraCo opens up dark fibre network|url=https://www.zdnet.com/home-and-office/networking/telstra-infraco-opens-up-dark-fibre-network/|access-date=2021-07-11|publisher=ZDNet|language=en}}</ref> Telstra said the dark fibre network would open up a wealth of capabilities and control for its targeted audience of network operates and service providers such as global carriers, data centre operators, internet service producers and over the top providers according to Infrastructure Chief Ross Lambi.<ref>{{Cite web|title=Telstra's InfraCo launches dark fibre offering|url=https://www.crn.com.au/news/telstras-infraco-launches-dark-fibre-offering-561425|access-date=2021-07-11|website=CRN Australia}}</ref>

===== Retail store strategy =====
In February 2021, Telstra announced plans to take back full ownership of its 337 retail stores. At the time of the announcement Telstra owned and operated 67 of its stores, Vita Group owned and operated 104 stores, and the remaining 166 were operated by individual licensees.<ref>{{Cite web|date=11 February 2021|title=Vita shares plunge as Telstra takes control of retail stores|url=https://www.afr.com/companies/retail/telstra-takes-control-of-retail-stores-20210211-p571l2|access-date=2021-05-04|archive-url=https://web.archive.org/web/20210211065319/https://www.afr.com/companies/retail/telstra-takes-control-of-retail-stores-20210211-p571l2|archive-date=11 February 2021}}</ref> The process of transitioning stores back to Telstra ownership took around 12 to 18 months to complete.<ref>{{Cite web|date=26 February 2021|title=BREAKING NEWS: Telstra To Take Back Control Of Retail Stores Threat To JB Hi Fi – channelnews|url=https://www.channelnews.com.au/breaking-news-telstra-to-take-back-control-of-their-retail-stores-threat-to-jb-hi-fi/|access-date=2021-05-04|archive-url=https://web.archive.org/web/20210226190929/https://www.channelnews.com.au/breaking-news-telstra-to-take-back-control-of-their-retail-stores-threat-to-jb-hi-fi/|archive-date=26 February 2021}}</ref> As  part of the T22 program Telstra also brought its call centres back on shore.

Ultimately the T22 strategy proved to be very successful with a significant improvement in customer metrics, employee engagement, a return to profitable growth supported by a $2.7 bn reduction in annualised costs. Telstra's share price increased more than 50% from a low in 2018 of $2.63 to more than $4 in 2022.