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===In popular culture=== [[File:Taz Looney Tunes parade.jpg|right|thumb|Warner Bros' Tasmanian Devil "Taz" at a parade in California|alt=A black open-top sports car with lights on is being driven down an asphalt road. A large furry toy costume, slightly larger than a human is standing in the back seat. It has cream coloured mouth and chest, and dark brown arms and forehead, large whiskers, a grin, large white eyes and two canines. Behind him are some men walking in green costumes. On the left is a crowd watching the parade from the footpath, in front of tall buildings with stone arches.]] The devil is an iconic animal within Australia, and particularly associated with Tasmania. The animal is used as the emblem of the [[Tasmanian National Parks and Wildlife Service]],<ref name=DPIWEweb1/> and the former Tasmanian Australian rules football team which played in the [[Victorian Football League]] was known as the [[Tasmania Devils Football Club (VFL)|Devils]].<ref>{{Cite news|url=http://www.tassiedevil.com.au/tasdevil.nsf/downloads/D595436FECB69A66CA2576ED0083D3F6/$file/DevilNews_June_2008.pdf|date=June 2008|access-date=6 October 2010|work=Save the Tasmanian Devil|title=Welcome|page=1|archive-date=17 February 2011|archive-url=https://web.archive.org/web/20110217185140/http://www.tassiedevil.com.au/tasdevil.nsf/downloads/D595436FECB69A66CA2576ED0083D3F6/$file/DevilNews_June_2008.pdf|url-status=dead}}</ref> The [[Hobart Devils]] were once part of the [[National Basketball League (Australia)|National Basketball League]].<ref>{{cite web |url=http://www.nbl.com.au/award-winners/ |title=Most Valuable Player |publisher=[[National Basketball League (Australasia)|National Basketball League]] |access-date=4 September 2015 |url-status=dead |archive-url=https://web.archive.org/web/20151222082507/http://www.nbl.com.au/award-winners/ |archive-date=22 December 2015 |df=dmy-all }}</ref> The devil has appeared on several [[Coins of the Australian dollar#Collectable coins|commemorative coins]] in Australia over the years.<ref>{{cite web|url=http://www.perthmint.com.au/catalogue/2009-celebrate-australia-1-coin-tasmania.aspx|publisher=The Perth Mint|title=2009 Celebrate Australia $1 coin β Tasmania|access-date=6 October 2010|archive-date=10 October 2010|archive-url=https://web.archive.org/web/20101010000538/http://www.perthmint.com.au/catalogue/2009-celebrate-australia-1-coin-tasmania.aspx|url-status=dead}}</ref><ref>{{cite web|url=http://mintissue.ramint.gov.au/mintissue/product.asp?code=802152 |publisher=Royal Australian Mint |title=2010 $5 Gold Proof Tinga Tasmanian Devil |access-date=6 October 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100813182845/http://mintissue.ramint.gov.au/mintissue/product.asp?code=802152 |archive-date=13 August 2010 }}</ref> [[Cascade Brewery]] in Tasmania sells a [[ginger beer]] with a Tasmanian devil on the label.<ref>{{cite web|url=http://www.fostersgroup.com/brands/cascade-ginger-beer.aspx |title=Cascade Ginger Beer |access-date=6 October 2010 |publisher=[[Foster's Group]] |url-status=dead |archive-url=https://web.archive.org/web/20100609022137/http://www.fostersgroup.com/brands/cascade-ginger-beer.aspx |archive-date=9 June 2010 }}</ref> In 2015, the Tasmanian devil was chosen as Tasmania's [[Symbols of Tasmania|state emblem]].<ref>{{cite news|title=Tasmania backs the devil as the state emblem despite endangered status|url=http://www.abc.net.au/news/2015-05-31/tasmania-backs-the-devil-as-the-state-emblem/6510228|access-date=31 May 2015|work=ABC News|date=31 May 2015}}</ref> Tasmanian devils are popular with tourists, and the director of the Tasmanian Devil Conservation Park has described their possible extinction as "a really significant blow for Australian and Tasmanian tourism".<ref>{{cite web|url=http://www.tasmaniandevilpark.com/news.html |title=World tourism can help save the Tasmanian Devil, park director tells international conference |date=5 June 2008 |access-date=6 October 2010 |publisher=Tasmanian Devil Conservation Park |url-status=dead |archive-url=https://web.archive.org/web/20090914043540/http://www.tasmaniandevilpark.com/news.html |archive-date=14 September 2009 }}</ref> There has also been a multimillion-dollar proposal to build a giant 19 m-high, 35 m-long devil in [[Launceston, Tasmania|Launceston]] in northern Tasmania as a tourist attraction.<ref>{{cite news|publisher=Australian Broadcasting Corporation|url=http://www.abc.net.au/worldtoday/content/2006/s1561675.htm|author=Jeanes, Tim|title=Giant Tassie Devil tourist attraction in danger|date=3 February 2006|access-date=6 October 2010}}</ref> Devils began to be used as [[ecotourism]] in the 1970s, when studies showed that the animals were often the only things known about Tasmania overseas, and suggested that they should therefore be the centrepiece of marketing efforts, resulting in some devils being taken on promotional tours.<ref>Owen and Pemberton, pp. 122β124.</ref> The Tasmanian devil is probably best known internationally as the inspiration for the ''Looney Tunes'' cartoon character [[Tasmanian Devil (Looney Tunes)|the Tasmanian Devil]], or "Taz" in 1954. Little known at the time, the loud hyperactive cartoon character has little in common with the real life animal.<ref>Owen and Pemberton, p. 12.</ref> After a few shorts between 1957 and 1964, the character was retired until the 1990s, when he gained his own show, ''[[Taz-Mania]]'', and again became popular.<ref>Owen and Pemberton, pp. 156β160.</ref> In 1997, a newspaper report noted that [[Warner Bros.]] had "trademarked the character and registered the name Tasmanian Devil", and that this trademark "was policed", including an eight-year legal case to allow a Tasmanian company to call a fishing lure "Tasmanian Devil". Debate followed, and a delegation from the Tasmanian government met with Warner Bros.<ref>Owen and Pemberton, pp. 161β164.</ref> [[Ray Groom]], the Tourism Minister, later announced that a "verbal agreement" had been reached. An annual fee would be paid to Warner Bros. in return for the Government of Tasmania being able to use the image of Taz for "marketing purposes". This agreement later disappeared.<ref>Owen and Pemberton, pp. 167, 169.</ref> In 2006, Warner Bros. permitted the Government of Tasmania to sell stuffed toys of Taz with profits funnelled into research on DFTD.<ref>{{Cite news|url=http://www.smh.com.au/news/National/Warner-Bros-to-help-save-Tassie-devils/2006/06/20/1150701535616.html|title=Warner Bros to help save Tassie devils|work=The Sydney Morning Herald|date=20 June 2006|access-date=30 September 2010}}</ref>
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