Editing Subway (restaurant) (section)

==Marketing==
Subway is the second-biggest [[fast food advertising|fast food advertiser]] in the United States, behind only McDonald's. It spent US$516,000,000 on measurable advertising in 2011.<ref>[http://adage.com/article/news/meet-america-s-25-biggest-advertisers/242969/?qwr=FullSite Meet America's 25 biggest advertisers] {{Webarchive|url=https://web.archive.org/web/20150307225321/http://adage.com/article/news/meet-america-s-25-biggest-advertisers/242969/?qwr=FullSite |date=March 7, 2015 }}. ''AdAge''. Retrieved July 8, 2013.</ref>

Subway used the advertising slogan "Eat Fresh" and focused on how its sandwiches were made from freshly baked bread and fresh ingredients, in front of customers to their exact specifications, by employees which Subway called "Subway Sandwich Artists".<ref>{{Cite web |title=Join the Subway® Team |url=https://www.subway.com/en-us/careers#:~:text=Become%20a%20Sandwich%20Artist%C2%AE%20or%20manager%20at%20a%20Subway%20restaurant%20in%20your%20area%2E |access-date=11 March 2024 |website=www.subway.com}}</ref>

In 2005, Subway scrapped its "Sub Club" stamp promotion, citing a growing number of counterfeit stamps due to online auction sites and the increasing availability of high-quality printers.<ref>{{cite news|title=Fraud stamps out Subway sandwich promo|url=https://www.nbcnews.com/id/wbna8075754|access-date=29 November 2017|work=msnbc.com|date=3 June 2005|language=en|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201041644/http://www.nbcnews.com/id/8075754/ns/business-us_business/t/fraud-stamps-out-subway-sandwich-promo/|url-status=live}}</ref><ref>{{cite news|title=Subway Scraps Free-Sandwich Promotion|url=https://www.foxnews.com/story/subway-scraps-free-sandwich-promotion|access-date=29 November 2017|work=Fox News|date=2 June 2005|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201031044/http://www.foxnews.com/story/2005/06/02/subway-scraps-free-sandwich-promotion.html|url-status=live}}</ref>

In November 2007, Subway's US commercials featured the cartoon character [[Peter Griffin]] (from FOX's ''[[Family Guy]]'') promoting its new Subway Feast sandwich.<ref>{{cite news |url=http://www.hollywoodreporter.com/news/subway-family-guy-promotion-155309 |title=Subway in 'Family Guy' promotion |author=Gail Schille |work=[[The Hollywood Reporter]] |date=November 17, 2007 |access-date=June 26, 2013 |quote=Fox's "Family Guy" has lined up its first national quick-service restaurant promotion with Subway Restaurants, which will air a TV spot featuring the show's Peter Griffin |archive-date=January 31, 2016 |archive-url=https://web.archive.org/web/20160131032327/http://www.hollywoodreporter.com/news/subway-family-guy-promotion-155309 |url-status=live }}</ref>

Subway ran a [[product placement]] campaign in the US TV series ''[[Chuck (TV series)|Chuck]]'' since its first season. As ratings dwindled in the second season, a campaign to "save Chuck" was launched for fans, encouraging them to purchase a footlong sub from Subway on April 27, 2009, the date of the season finale. Tony Pace, Subway's marketing officer, called it the best product placement the restaurant chain has done "in several years."<ref>{{cite web |url=http://www.tvweek.com/tvmojoe/2009/04/subway-good-night-and-good-chu.php |archive-url=https://web.archive.org/web/20090430093858/http://www.tvweek.com/tvmojoe/2009/04/subway-good-night-and-good-chu.php |url-status=dead |archive-date=April 30, 2009 |title=Subway: Good Night, and Good 'Chuck' |publisher=TV Week |date=April 27, 2009 |access-date=April 27, 2009}}</ref>

To celebrate National Sandwich Day on November 3, 2015, Subway offered a Buy One sandwich, Give One sandwich free promotion.<ref>{{cite news |last=Wolff-Mann |first=Ethan |title=Subway Offers Buy One Get One Free Sandwiches on Nov. 3 |magazine=Money.com |url=https://money.com/subway-bogo-national-sandwich-day/ |url-status=live |access-date=November 3, 2015 |archive-url=https://web.archive.org/web/20220429111413/https://money.com/subway-bogo-national-sandwich-day/ |archive-date=April 29, 2022}}</ref>

Most Subway locations feature a promotion named "Sub of the Day" where a different submarine sandwich is featured each day of the week at a discounted price. In the past they had a monthly promotion that featured a specialty sub sandwich at a discounted price for the entire month.<ref>{{cite web |url=https://fast-food-deals.com/subway-sub-of-the-day/ |archive-url=https://web.archive.org/web/20221202125550/https://fast-food-deals.com/subway-sub-of-the-day/ |url-status=live |archive-date=December 2, 2022 |title=Subway Sub Of The Day |date=January 3, 2023 |access-date=January 3, 2023}}</ref>

===Jared Fogle===
[[File:Jared_Fogle_(2007).jpg|thumb|[[Jared Fogle]] in 2007]]
Beginning in January 2000, [[Jared Fogle]] was a national spokesman for the company in the US, giving talks on healthy living and appearing in advertisements. Fogle first came to attention in his native [[Indiana]] by claiming that he lost over {{convert|200|lb|kg}} in part by eating at Subway. After 2008, he was featured less often as the company marketed with more emphasis on its "5 dollar footlong" campaign.<ref name="Yahoo!">{{cite web |first=Matthew|last=Boyle|url=https://finance.yahoo.com/career-work/article/108119/the-ac |title=The Accidental Hero |website=[[Yahoo! Finance]] |publisher=[[Verizon Media]]|location=Sunnyvale, California|date=November 10, 2009 |access-date=January 10, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20110629044601/http://finance.yahoo.com/career-work/article/108119/the-accidental-hero.html?mod=career-selfemployment |archive-date=June 29, 2011 |df=mdy-all }}</ref> Subway attributed between one-third and one-half of its growth from 1998 to 2011 to Fogle, the equivalent of a tripling in size.<ref name=murray20130609>{{cite news |first1=Rheana |last1=Murray |title=Subway commercial spokesman Jared Fogle marks 15 years of turkey subs and keeping the weight off |url=http://www.nydailynews.com/life-style/health/jared-subway-guy-marks-15-years-turkey-subs-article-1.1365511 |newspaper=[[The New York Daily News]] |publisher=[[Tronc]] |location=New York City |date=June 9, 2013 |access-date=November 18, 2014 |archive-date=November 17, 2014 |archive-url=https://web.archive.org/web/20141117063233/http://www.nydailynews.com/life-style/health/jared-subway-guy-marks-15-years-turkey-subs-article-1.1365511 |url-status=live }}</ref> Subway ended its relationship with Fogle in 2015 after he was charged with possession of [[child pornography]] and illicit sexual conduct with a minor. After pleading guilty in August 2015, he was sentenced to more than 15 years in [[federal prison]] three months later.<ref>{{cite web|first1=Andy|last1=Campbell|first2=Michael|last2=McLaughlin|url=https://www.huffingtonpost.com/entry/subway-fires-jared-fogle-ahead-of-expected-child-porn-guilty-plea_us_55d3b609e4b07addcb448ac3|title=Subway Fires Jared Fogle Ahead Of Expected Child Porn Guilty Plea|website=[[The Huffington Post]]|publisher=[[Huffington Post Media Group]]|location=New York City|date=August 18, 2015|access-date=February 20, 2019|archive-date=October 11, 2017|archive-url=https://web.archive.org/web/20171011152037/https://www.huffingtonpost.com/entry/subway-fires-jared-fogle-ahead-of-expected-child-porn-guilty-plea_us_55d3b609e4b07addcb448ac3|url-status=live}}</ref><ref>{{cite news |first=Drew |last=Harwell |url=https://www.washingtonpost.com/business/economy/subway-guy-jared-fogle-to-plead-guilty-to-child-porn-underage-sex/2015/08/19/16f8d9a0-469e-11e5-8e7d-9c033e6745d8_story.html |title=Ex-'Subway guy' Jared Fogle to plead guilty to child porn, underage sex |newspaper=[[The Washington Post]] |publisher=Nash Holdings LLC |location=Washington DC |date=August 19, 2015 |access-date=July 4, 2017 |archive-date=October 4, 2017 |archive-url=https://web.archive.org/web/20171004040908/https://www.washingtonpost.com/business/economy/subway-guy-jared-fogle-to-plead-guilty-to-child-porn-underage-sex/2015/08/19/16f8d9a0-469e-11e5-8e7d-9c033e6745d8_story.html |url-status=live }}</ref><ref>{{cite web |first=Chris |last=Isidore |title=Jared Fogle sentenced to more than 15 years |url=https://money.cnn.com/2015/11/19/news/companies/jared-fogle-jail-sentence/index.html |website=[[CNNMoney]] |publisher=[[Turner Broadcasting Systems]] |location=Atlanta, Georgia |date=November 19, 2015 |access-date=November 25, 2015 |archive-date=November 24, 2015 |archive-url=https://web.archive.org/web/20151124032031/http://money.cnn.com/2015/11/19/news/companies/jared-fogle-jail-sentence/index.html |url-status=live }}</ref>

In December 2015, following the removal of Fogle from its marketing, Subway introduced a new marketing campaign, "Founded on Fresh". The campaign focuses on Subway's establishment and early history and features [[Fred DeLuca]], as played by his son, Jonathan. The new campaign downplays the use of jingles and celebrity endorsements (besides "targeted" sports marketing) in favor of focusing on the qualities of its products and specific products. Chief advertising officer Chris Carroll explained that the focus on fat, calories, and weight loss were "what fresh used to be" and that the new campaign would focus more on the sourcing of Subway's ingredients, such as its phase-out of [[Antibiotic use in livestock|antibiotic-treated meat]]. Carroll also explained that the new strategy was being developed prior to the controversy involving Fogle.<ref name="adage-foundedonfresh">{{cite magazine|first=E.J.|last=Schultz|title=Behind Subway's Post-Jared Strategy: No More Discount Ads, Fewer Celebs|url=http://adage.com/article/cmo-strategy/subway-s-strategy-discount-ads/301938/|magazine=[[Advertising Age]]|publisher=[[Crain Communications]]|location=New York City|date=December 27, 2015|access-date=February 8, 2016|archive-date=February 15, 2016|archive-url=https://web.archive.org/web/20160215193707/http://adage.com/article/cmo-strategy/subway-s-strategy-discount-ads/301938/|url-status=live}}{{subscription required}}</ref>

===$5 footlongs===
In 2008, Subway began to offer all its regular {{convert|1|ft|cm|spell=in|adj=mid|-long}} submarine sandwiches (excluding the premium and double-meat varieties) for five dollars (equivalent to ${{Format price|{{Inflation|US|5|2008|r=2}}}} in {{Inflation/year|US}}), in the continental United States and Canada, as a "limited time only" promotion. "Five Dollar Footlongs" quickly became the company's most successful promotion ever.<ref>{{cite web |url=http://www.brandchannel.com/home/post/2010/05/19/Subway-Sues-Over-Footlong.aspx |archive-url=https://web.archive.org/web/20100522174756/http://www.brandchannel.com/home/post/2010/05/19/Subway-Sues-Over-Footlong.aspx |url-status=dead |archive-date=May 22, 2010 |title=Did Subway Put Its Foot(long) In Its Mouth? |publisher=Brandchannel.com |access-date=June 5, 2013}}</ref> Upon the initial promotion's completion, customer response prompted Subway to create a "$5 Footlong Everyday Value Menu" that offered some footlong sandwiches for $5. Since 2011, there has been a monthly rotating $5 footlong.<ref name="Yahoo!"/> In October 2011, a similar promotion was launched in the United Kingdom. Customers can buy one of nine subs and any drink for £3 (for a {{convert|6|in|cm|adj=on|disp=sqbr}} sub) or £5 (for a footlong).<ref>{{cite web |url=http://www.subway.co.uk/menu/subs/value-lunch/default.aspx |archive-url=https://web.archive.org/web/20111015075818/http://www.subway.co.uk/menu/subs/value-lunch/default.aspx |archive-date=2011-10-15 |title=The £3 lunch |work=Subway |access-date=October 26, 2012}}</ref>

In 2012, San Francisco restaurants discontinued the five-dollar footlong promotion due to the higher cost of doing business in the city.<ref>{{cite web |url=http://www.freerepublic.com/focus/chat/2865582/posts |title=Subway Kills Five-Dollar Footlongs in S.F. Due to "Higher Cost of Doing Business" |date=2012-03-28 |author=Eskenazi, Joe |access-date=2018-04-02 |archive-date=May 25, 2018 |archive-url=https://web.archive.org/web/20180525024336/http://www.freerepublic.com/focus/chat/2865582/posts |url-status=live }}</ref> From June 2014 to the end of that year, some Subway locations began discontinuing the $5 promotion.<ref>{{cite web |url=http://www.sandiegouniontribune.com/business/restaurants/sdut-subway-raises-price-5-footlong-2014aug22-htmlstory.html |title=Farewell, $5 Footlong |work=The San Diego Union Tribune |date=2014-08-22 |access-date=2018-04-02 |author=Harvey, Katherine P. |archive-date=April 3, 2018 |archive-url=https://web.archive.org/web/20180403051756/http://www.sandiegouniontribune.com/business/restaurants/sdut-subway-raises-price-5-footlong-2014aug22-htmlstory.html |url-status=live }}</ref> On November 1, 2014, Subway discontinued the five-dollar footlong promotion, replacing it with the Simple $6 Menu which included a six-inch select with a drink and a choice of cookies or chips.<ref>{{cite web |url=https://www.brandeating.com/2014/11/subway-2014-november-specials-new-simple-6-dollar-menu.html |title=Subway 2014 November Specials - New Simple $6 Menu |date=2014-11-01 |access-date=2018-04-02 |website=Brandeating.com |archive-date=April 3, 2018 |archive-url=https://web.archive.org/web/20180403173419/https://www.brandeating.com/2014/11/subway-2014-november-specials-new-simple-6-dollar-menu.html |url-status=live }}</ref><ref>{{cite web |url=https://twitter.com/SUBWAY/status/530026766581002240 |title=Introducing the Simple $6 Menu! Choose from a variety of 6" subs with chips & a drink for $6! |work=Subway |access-date=2018-04-02 |date=2014-11-05 |archive-date=December 15, 2020 |archive-url=https://web.archive.org/web/20201215014547/https://twitter.com/SUBWAY/status/530026766581002240 |url-status=live }}</ref>

In February 2016, Subway announced that all classic footlongs would be priced at $6 each.<ref>{{cite web |url=https://twitter.com/SUBWAY/status/694525883458179072 |title=Breaking News: Starting February 4th, All of your favorite classic footlongs are $6. |date=2016-02-02 |access-date=2018-04-02 |work=Subway |archive-date=September 30, 2019 |archive-url=https://web.archive.org/web/20190930201317/https://twitter.com/SUBWAY/status/694525883458179072 |url-status=live }}</ref> In January 2018, the $5 promotion returned with a $4.99 footlong menu of five subs at participating locations.<ref>{{cite web |url=https://www.today.com/food/subway-brings-back-5-footlong-some-people-aren-t-too-t120114 |title=Subway is bringing back its $5 footlong — but not everyone is happy |access-date=2018-04-02 |date=2017-12-18 |work=[[Today (U.S. TV program)|Today.com]] |last=Walansky |first=Aly |archive-date=December 15, 2020 |archive-url=https://web.archive.org/web/20201215014525/https://www.today.com/food/subway-brings-back-5-footlong-some-people-aren-t-too-t120114 |url-status=live }}</ref><ref>{{cite web|url=https://twitter.com/SUBWAY/status/958018724518420480|title=What's behind curtain #4.99?|work=Subway|access-date=April 2, 2018|date=January 29, 2018|archive-date=December 15, 2020|archive-url=https://web.archive.org/web/20201215014541/https://twitter.com/SUBWAY/status/958018724518420480|url-status=live}}</ref><ref>{{cite web|url=http://www.subway.com/en-us/menunutrition/menu/499footlongs|title=5 footlongs $4.99 each|access-date=April 2, 2018|work=Subway|archive-date=April 3, 2018|archive-url=https://web.archive.org/web/20180403053148/http://www.subway.com/en-us/menunutrition/menu/499footlongs|url-status=live}}</ref> In September 2018, Subway announced that it would discontinue the $5 footlong promotion to boost franchise profits.<ref>{{Cite news|url=http://www.abc12.com/content/news/Subway-discontinues-5-footlong-to-boost-profits-492954631.html |title=Subway discontinues $5 footlong to boost franchisee profits| access-date=September 13, 2018 |language=en |archive-date=September 12, 2018 |archive-url=https://web.archive.org/web/20180912114917/http://www.abc12.com/content/news/Subway-discontinues-5-footlong-to-boost-profits-492954631.html |url-status=live}}</ref>

===Italian Hero===
In early 2017, Subway introduced its Italian Hero and advertised it with a campaign describing it as an authentic Italian(-American) sandwich. Created by their national creative agency MMB, two comedic spots feature Italian-American characters on and around the stoop of a tenement building, one including a cameo by sportscaster [[Dick Vitale]]. Another ad features [[Food Network]]'s [[Jeff Mauro]], the "Sandwich King", who is also Italian-American,{{primary source inline|date=February 2024}}<ref>{{cite web |url=http://www.recipe4living.com/articles/an_interview_with_jeff_mauro_the_winner_of_the_food_network_s_next_food_star.htm |title=An Interview With Jeff Mauro, The Winner Of the Food Network's Next Food Star! |website=Recipe4Living.com |quote=Since I am Italian-American, and living around my people for the majority of my life, it has been an integral part of my culinary upbringing. |access-date=May 5, 2017 |archive-date=October 4, 2017 |archive-url=https://web.archive.org/web/20171004040307/http://www.recipe4living.com/articles/an_interview_with_jeff_mauro_the_winner_of_the_food_network_s_next_food_star.htm |url-status=live }}</ref> discussing the nature and role of the different Italian meats and other ingredients.<ref>{{cite web |url=https://www.ispot.tv/ad/AGkI/subway-italian-hero-piled-high |title=Subway Italian Hero TV Commercial, 'Piled High' |website=iSpot.tv |date=2017 |access-date=April 26, 2017 |archive-date=April 28, 2017 |archive-url=https://web.archive.org/web/20170428050719/https://www.ispot.tv/ad/AGkI/subway-italian-hero-piled-high |url-status=live }}</ref><ref>{{cite web |url=https://www.ispot.tv/ad/wYpe/subway-italian-hero-sandwich-the-sandwich-king-feat-jeff-mauro |title=Subway Italian Hero Sandwich TV Commercial, 'The Sandwich King' Feat. Jeff Mauro |website=iSpot.tv |date=2017 |access-date=April 26, 2017 |archive-date=April 28, 2017 |archive-url=https://web.archive.org/web/20170428050716/https://www.ispot.tv/ad/wYpe/subway-italian-hero-sandwich-the-sandwich-king-feat-jeff-mauro |url-status=live }}</ref><ref>{{cite web |url=https://www.ispot.tv/ad/wYbR/subway-italian-hero-the-taste-of-italy |title=Subway Italian Hero TV Spot, 'The Taste of Italy' |website=iSpot.tv |date=2017 |access-date=April 26, 2017 |archive-date=April 28, 2017 |archive-url=https://web.archive.org/web/20170428050909/https://www.ispot.tv/ad/wYbR/subway-italian-hero-the-taste-of-italy |url-status=live }}</ref><ref>{{cite web |url=https://www.ispot.tv/ad/AUIb/subway-italian-hero-the-legendary-italian-heroes-ft-dick-vitale |title=Subway Italian Hero TV Commercial, 'The Legendary Italian Heroes' Ft. Dick Vitale |website=iSpot.tv |date=2017 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427193224/https://www.ispot.tv/ad/AUIb/subway-italian-hero-the-legendary-italian-heroes-ft-dick-vitale |url-status=live }}</ref><ref>{{cite web |url=https://www.ispot.tv/ad/AULD/subway-italian-hero-authentic |title=Subway Italian Hero TV Spot, 'Authentic' |website=iSpot.tv |date=2017 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427193220/https://www.ispot.tv/ad/AULD/subway-italian-hero-authentic |url-status=live }}</ref><ref>{{cite web |url=https://www.ispot.tv/ad/AUVq/subway-italian-hero-frankie |title=Subway Italian Hero TV Spot, 'Frankie' |website=iSpot.tv |date=2017 |access-date=April 26, 2017 |archive-date=April 28, 2017 |archive-url=https://web.archive.org/web/20170428050807/https://www.ispot.tv/ad/AUVq/subway-italian-hero-frankie |url-status=live }}</ref>

==="Refresh"===
In July 2021, Subway debuted its "Refresh" campaign featuring: [[Tom Brady]], [[Stephen Curry]], [[Serena Williams]], and [[Megan Rapinoe]].<ref>[https://adage.com/article/marketing-news-strategy/inside-subways-superstar-studded-refresh-campaign/2350151 "Inside Subway’s superstar-studded Refresh campaign] by Jessica Wohl ''[[Ad Age]]'' (July 13, 2021) Retrieved July 24, 2021 ([[Paywall]])</ref> Subway franchisees requested Rapinoe be pulled from the ads following the 2020 Olympics, claiming her testimonial caused sales to dip and harmed the stores' reputation.<ref>[https://www.newsweek.com/megan-rapinoes-post-olympic-woes-continue-subway-franchises-want-her-dropped-1618189 "Megan Rapinoe's Post-Olympic Woes Continue as Subway Franchises Want Her Dropped] by Scott MacDonald ''[[Newsweek]]'' (August 8, 2021) Retrieved August 13, 2021</ref>