Editing Startup company (section)

===Stress===
{{quote box
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| quote = Startups are pressure cookers. Don't let the casual dress and playful office environment fool you. New enterprises operate under do-or-die conditions. If you do not roll out a useable product or service in a timely fashion, the company will fail. Bye-bye paycheck, hello eviction.
| author = Iman Jalali, chief of staff at ContextMedia<ref>{{cite web|url=https://www.techinasia.com/talk/5-essential-tips-create-powerful-startup-team|title=Tech in Asia - Connecting Asia's startup ecosystem|website=www.techinasia.com|access-date=2018-03-02|archive-date=2018-03-03|archive-url=https://web.archive.org/web/20180303050425/https://www.techinasia.com/talk/5-essential-tips-create-powerful-startup-team|url-status=live}}</ref>
{{unreliable source?|date=November 2019}}
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Entrepreneurs often feel stressed. They have internal and external pressures. Internally, they need to meet deadlines to develop the prototypes and get the product or service ready for market. Externally they are expected to meet milestones of investors and other stakeholders to ensure continued resources from them on the startups.<ref name=":0">{{Cite journal|date=1 September 2013|title=Joint effects of prior start up experience and coping strategies on entrepreneurs' psychological well-being|journal=Journal of Business Venturing|language=en|volume=28|issue=5|pages=583–597|doi=10.1016/j.jbusvent.2012.04.003|issn=0883-9026|last1=Uy|first1=Marilyn A.|last2=Foo|first2=Maw-Der|last3=Song|first3=Zhaoli|hdl=10356/97999 |hdl-access=free}}</ref> Coping with stress is critical to entrepreneurs because of the stressful nature of starting up a new firm under uncertainty. Coping with stress unsuccessfully could lead to emotional exhaustion, and the founders may close or exit the startups.