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===Skateboard deck=== {{Further|Skateboard deck}} Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn.<ref name="Ethnographic">{{cite web |url = http://thesportjournal.org/article/ethnographic-study-skateboarding-culture |title = An Ethnographic Study of the Skateboarding Culture |author = Linda Moore |date = October 2009 |work = The Sport Journal |access-date = November 12, 2012 |url-status = dead |archive-url = https://web.archive.org/web/20091012182157/http://www.thesportjournal.org/article/ethnographic-study-skateboarding-culture |archive-date = October 12, 2009 |df = mdy-all }}</ref><ref>{{Cite web|title=Skateboarding Aesthetic - Skater Style|url=https://lolipoper.com/skateboarding-aesthetic/|website=Lolipoper Magazine}}</ref> This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid-seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".<ref>{{cite magazine |url = http://juicemagazine.com/home/dogtown-chronicles-wes-humpston// |title = Dog Town Chronicles:Wes Humpston |author = Ari Marsh |magazine = Juice Magazine |date = December 1, 2005 |access-date = November 17, 2012 |archive-url = https://web.archive.org/web/20131222034636/http://juicemagazine.com/home/dogtown-chronicles-wes-humpston/ |archive-date = December 22, 2013 |url-status = live }}</ref><ref>{{cite web |url = https://www.youtube.com/watch?v=ABBvb7X3SWk |title = Walrus TV: Wes Humpston Interview from "The Run Up" |author = Walrus TV |website = [[YouTube]] |date = December 2, 2009 |access-date = November 17, 2012 |archive-url = https://web.archive.org/web/20150604103925/https://www.youtube.com/watch?v=ABBvb7X3SWk |archive-date = June 4, 2015 |url-status = live }}</ref><ref>{{cite web|url = http://online.wsj.com/article/SB125382730236838863.html#slide/1|title = Skateboarding's History in Graphics|author = V.Courtlandt Johnson|date = September 25, 2009|work = [[the Wall Street Journal]]|access-date = November 17, 2012|archive-url = https://web.archive.org/web/20100102062550/http://online.wsj.com/article/SB125382730236838863.html#slide/1|archive-date = January 2, 2010|url-status = live}}</ref> Prior to the mid-seventies many early skateboards were originally based upon the concept of “Sidewalk Surfing” and were tied to the [[surf culture]], skateboards were surfboard like in appearance with little to no graphics located under the bottom of the skateboard-deck.<ref name="Architecture"/> Some of the early manufactured skateboards such as "Roller Derby", the "Duraflex Surfer" and the "Banana board" are characteristic. Some skateboards during that time were manufactured with company logo's or stickers across the top of the deck of the skateboard, as [[griptape]] was not initially used for construction. But as skateboarding progressed and evolved, and as artists began to design and add influence to the artwork of skateboards, designs and themes began to change.<ref>{{cite web |url = http://www.noupe.com/design/art-on-board-skateboarding-and-the-artistic-sub-culture.html |title = Art on Board: Skateboarding and the Artistic Sub-Culture |author = Kendra Gaines |publisher = Noupe |date = June 14, 2012 |access-date = December 8, 2012 |archive-url = https://web.archive.org/web/20121219112727/http://www.noupe.com/design/art-on-board-skateboarding-and-the-artistic-sub-culture.html |archive-date = December 19, 2012 |url-status = live }}</ref> There were several artistic skateboarding pioneers that had an influence on the culture of skateboarding during the 1980s, that transformed skateboard-deck art like Jim Phillips, whose edgy comic-book style "Screaming Hand", not only became the main logo for [[Santa Cruz Skateboards]], but eventually transcended into tattoos of the same image for thousands of people and vinyl collectible figurines over the years.<ref>{{cite news |url = http://www.metroactive.com/papers/cruz/05.21.98/nhs-9820.html |title = Extreme Success |author = Mary Spicuzza |newspaper = Metro Santa Cruz |date = May 1998 |access-date = November 18, 2012 |archive-url = https://web.archive.org/web/20121005061002/http://www.metroactive.com/papers/cruz/05.21.98/nhs-9820.html |archive-date = October 5, 2012 |url-status = live }}</ref><ref>{{cite web |url = http://www.skateboardermag.com/features/phillips-qa/ |archive-url = https://web.archive.org/web/20131105102612/http://www.skateboardermag.com/features/phillips-qa/ |url-status = dead |archive-date = November 5, 2013 |title = Jim Phillips Q/A |date = June 1, 2006 |work = [[Skateboarder Magazine]] |access-date = November 18, 2012 }}</ref><ref>{{cite news|url = http://www.santacruzsentinel.com/localnews/ci_20377882/wild-aggressive-artwork-jimbo-phillips-carries-well-known|title = The wild, aggressive artwork of Jimbo Phillips carries on a well-known Santa Cruz dynasty|author = Wallace Baine|newspaper = Santa Cruz Sentinel|date = April 12, 2012|access-date = November 18, 2012|archive-url = https://web.archive.org/web/20120829211403/http://www.santacruzsentinel.com/localnews/ci_20377882/wild-aggressive-artwork-jimbo-phillips-carries-well-known|archive-date = August 29, 2012|url-status = live}}</ref> Artist Vernon Courtlandt Johnson is said to have used his artwork of skeletons and skulls, for [[Powell Peralta]], during the same time that the music genres of [[punk rock]] and [[new wave music]] were beginning to mesh with the culture of skateboarding.<ref name="Wave"/><ref>{{cite web|url = https://www.espn.com/action/skateboarding/news/story?id=6220433|title = VCJ rejoins Powell-Peralta|author = Jeff DiNunzio|publisher = ESPN Action Sports|date = March 24, 2011|access-date = November 24, 2012|archive-url = https://web.archive.org/web/20110528124122/http://sports.espn.go.com/action/skateboarding/news/story?id=6220433|archive-date = May 28, 2011|url-status = live}}</ref><ref>{{cite book|url = https://books.google.com/books?id=z30T4ogfo3EC&q=most+famous+skateboard+deck+art&pg=PT28|title = The World of Skateboarding|author = Brian Wingate|publisher = Rosen Publishing group|year = 2003|isbn = 9780823936489|access-date = November 28, 2012|archive-url = https://web.archive.org/web/20140709024038/http://books.google.com/books?id=z30T4ogfo3EC&pg=PT28&dq=most+famous+skateboard+deck+art&hl=en&sa=X&ei=QXm2UN-7O8m3iwKxwoGwBA&ved=0CEEQ6AEwAw|archive-date = July 9, 2014|url-status = live}}</ref> Some other notable skateboard artists that made contributions to the culture of skateboarding also include Andy Jenkins, [[Todd Bratrud]], [[Neil Blender]], [[Marc McKee]], [[Tod Swank]], [[Mark Gonzales]], [[Lance Mountain]], [[Natas Kaupas]] and [[Jim Evans (artist)|Jim Evans]].<ref>{{cite web |url = http://blog.istia.tv/2011/03/skateboard-in-hat.html |title = The skateboard in the hat |author = Xavier Lannes |publisher = I Skate Therefore I Am |date = March 14, 2011 |access-date = December 8, 2012 |archive-url = https://web.archive.org/web/20131107061654/http://blog.istia.tv/2011/03/skateboard-in-hat.html |archive-date = November 7, 2013 |url-status = live }}</ref><ref>{{cite web |url = https://www.espn.com/action/skateboarding/news/story?id=4330040 |title = Indisposable: "The Disposable Skateboard Bible" |author = Josh Brooks |publisher = ESPN Action Sports |date = November 4, 2009 |access-date = December 8, 2012 |archive-url = https://web.archive.org/web/20121104182951/http://espn.go.com/action/skateboarding/news/story?id=4330040 |archive-date = November 4, 2012 |url-status = live }}</ref> Over the years skateboard-deck art has continued to influence and expand the culture of skateboarding, as many people began collecting skateboards based on their artistic value and nostalgia. Productions of limited editions with particular designs and types of collectible prints that can be hung on the wall, have been created by such famous artists as [[Andy Warhol]] and [[Keith Haring]].<ref name="Architecture"/> Most professional skateboarders today have their own signature skateboard decks, with their favorite artistic designs printed on them using [[computer graphics]].<ref>{{cite book|url = https://books.google.com/books?id=47WXJ609j0MC&q=powell+peralta+history&pg=PA6|title = To the Limit Skateboarding|author = Andy Horsley|publisher = Rosen Publishing group|year = 2012|isbn = 9781448870295|access-date = November 28, 2012|archive-url = https://web.archive.org/web/20150319234110/http://books.google.com/books?id=47WXJ609j0MC&pg=PA6&dq=powell+peralta+history&hl=en&sa=X&ei=xHG2UPT9Nc_piQKI14DgCg&ved=0CDwQ6AEwBQ#v=onepage&q=powell%20peralta%20history&f=false|archive-date = March 19, 2015|url-status = live}}</ref><ref name="Workshop">{{cite web | last = Fleming | first = Robin | title = Keith Haring x Alien Workshop | publisher = ESPN Action Sports | date = August 14, 2012 | url = https://www.espn.com/action/skateboarding/story/_/id/8290604/alien-workshop-releases-keith-haring-series | access-date = November 28, 2012 | archive-url = https://web.archive.org/web/20151117015252/http://espn.go.com/action/skateboarding/story/_/id/8290604/alien-workshop-releases-keith-haring-series | archive-date = November 17, 2015 | url-status = live }}</ref>
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