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===Price=== Since the early 21st century when quinoa became more commonly consumed in North America, Europe, and [[Australasia]] where it was not typically grown, the crop value increased.<ref name="Collyns">{{cite news |url=https://www.theguardian.com/world/2013/jan/14/quinoa-andes-bolivia-peru-crop |title=Quinoa brings riches to the Andes |newspaper=The Guardian |access-date=17 Jan 2013 |location=London |first=Dan |last=Collyns |date=14 January 2013}}</ref> Between 2006 and 2013, quinoa crop prices tripled.<ref name="amrc" /><ref name="The Guardian" /> In 2011, the average price was US$3,115 per tonne with some varieties selling as high as $8,000 per tonne.<ref name="Collyns" /> This compares with [[wheat]] prices of about US$340 per tonne, making wheat about 10% of the value of quinoa. The resulting effect on traditional production regions in Peru and Bolivia also influenced new commercial quinoa production elsewhere in the world, such as the United States.<ref name="Ernest Small 2013" />{{rp|176}}<ref>{{cite web |author1=Alastair Bland |title=Quinoa Craze Inspires North America To Start Growing Its Own |url=https://www.npr.org/sections/thesalt/2012/11/29/166155875/quinoa-craze-inspires-north-america-to-start-growing-its-own |publisher=NPR |access-date=28 July 2018 |date=29 November 2012}}</ref> By 2013, quinoa was being cultivated in some 70 countries.<ref name="FAO2013" /> As a result of expanding production outside the Andean highlands native for quinoa, the price plummeted starting in early 2015 and remained low for years.<ref name="nacla">{{Cite web |title=The Quinoa Boom Goes Bust in the Andes |author=Emma McDonell |work=NACLA |url=https://nacla.org/news/2018/03/12/quinoa-boom-goes-bust-andes |access-date=2021-01-14 |publisher=North American Congress on Latin America |date=12 March 2018}}</ref> From 2018 to 2019, quinoa production in Peru declined by 22%.<ref name="faostat" /> Some refer to this as the "quinoa bust" because of the devastation the price fall caused for farmers and industry.<ref name="nacla" />
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