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===== Issue attention cycle ===== The ''issue attention cycle'' is a concept developed by Anthony Downs (1972) where problems progress through five distinct stages.<ref>{{Cite journal|last1=Gupta|first1=Kuhika|last2=Jenkins-Smith|first2=Hank|editor1-first=Martin|editor1-last=Lodge|editor2-first=Edward C|editor2-last=Page|editor3-first=Steven J|editor3-last=Balla|date=2016-07-07|title=Anthony Downs, 'Up and Down with Ecology: The "Issue-Attention" Cycle'|url=http://dx.doi.org/10.1093/oxfordhb/9780199646135.013.34|journal=Oxford Handbooks Online|doi=10.1093/oxfordhb/9780199646135.013.34}}</ref> This reinforces how the policy agenda does not necessarily lead to policy change, as public interest dissipates, most problems end up resolving themselves or get ignored by policymakers.<ref name=":3" /> Its key stages include: # ''Pre-problem stage'': The problem is not recognized by the public, media or policy makers. # ''Alarmed discovery and euphoric enthusiasm'': Something is identified as a problem, supported awareness by media to pursue seriousness of problem # ''Realization of costs which will be incurred by the solutions'': Investigating through cost-benefit analysis, bringing awareness of financial, environmental, structural curbs to consider solutions and what makes for their consequences. # ''Decline in public interest in issue'': Citizens acquire acceptance of the problem and it becomes normalized. Newer issues attract the attention of the public. Limited attention span encourages policymakers to delay developing policy to see which public troubles demand necessary and worthwhile solving. # ''Issue slips off, or back down, the policy agenda'': The issue effectively disappears, although it has the possibility to re-emerge in other pressing circumstances.
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