Editing Privacy (section)

===Free market vs consumer protection===
{{main|#Conceptions of Privacy}}

Approaches to privacy can, broadly, be divided into two categories: free market or [[consumer protection]].<ref name="quinn">{{cite book | title=Ethics for the Information Age | author=Quinn, Michael J. | year=2009 | publisher=Pearson Addison Wesley | isbn=978-0-321-53685-3 }}</ref>

One example of the free market approach is to be found in the voluntary OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data.<ref>{{cite web|url=http://www.oecd.org/internet/ieconomy/privacy-guidelines.htm |title=Privacy Guidelines |publisher=OECD |access-date=2019-08-22}}</ref> The principles reflected in the guidelines, free of legislative interference, are analyzed in an article putting them into perspective with concepts of the [[GDPR]] put into law later in the European Union.<ref>{{cite report |last1=Cate |first1=Fred H. |last2=Collen |first2=Peter |last3=Mayer-Schönberger |first3=Viktor |title=Data Protection Principles for the 21st Century. Revising the 1980 OECD Guidelines |url=https://www.oii.ox.ac.uk/archive/downloads/publications/Data_Protection_Principles_for_the_21st_Century.pdf |date= |access-date=2019-02-01 |archive-date=2018-12-31 |archive-url=https://web.archive.org/web/20181231160753/https://www.oii.ox.ac.uk/archive/downloads/publications/Data_Protection_Principles_for_the_21st_Century.pdf |url-status=dead }}</ref>

In a consumer protection approach, in contrast, it is claimed that individuals may not have the time or knowledge to make informed choices, or may not have reasonable alternatives available. In support of this view, Jensen and Potts showed that most [[Privacy policy|privacy policies]] are above the reading level of the average person.<ref name="Jensen">{{cite conference | title= Privacy policies as decision-making tools: an evaluation of online privacy notices | last=Jensen| first=Carlos | year=2004 | conference=CHI| conference-url=http://www.chi2004.org/index.html}}</ref>