Editing Holborn (section)

== Economy ==
In the early 21st century, Holborn has become the site of new offices and hotels. For example, the old neoclassical Pearl Assurance building near the junction with [[Kingsway, London|Kingsway]] was converted into a hotel in 1999.
[[File:142 Holborn Bars, London.jpg|thumb|[[Holborn Bars]], built 1879–1901, headquarters of the [[Prudential plc|Prudential Assurance Company]], at 138–142 Holborn]]

There has been attempts by some commercial organisations to rebrand the southern parts of the [[London Borough of Camden]] (Holborn, [[Bloomsbury]] and [[St Giles, London|St Giles]]; the former [[Metropolitan Borough of Holborn]]) as "Midtown".<ref name="ftdistricts">{{cite web |last1=Barrett |first1=Helen |title=The London districts nobody knows: where are NoHo, Midtown and Brain Yard? |url=https://www.ft.com/content/58c00669-f944-4234-8849-87d448049c45 |website=www.ft.com |archive-url=https://archive.today/20230424193029/https://www.ft.com/content/58c00669-f944-4234-8849-87d448049c45 |archive-date=24 April 2023 |date=22 April 2023 |url-status=live}}</ref> This area, is notionally in the very middle of London, being situated between the [[Westminster]] and [[City of London|the City]],<ref>{{cite web|url=https://www.telegraph.co.uk/history/9359556/A-Midtown-inLondon-Theres-NoHo-chance.html|archive-url=https://web.archive.org/web/20120628222220/http://www.telegraph.co.uk/history/9359556/A-Midtown-inLondon-Theres-NoHo-chance.html|url-status=dead|archive-date=28 June 2012|title=A Midtown in London? There's NoHo chance|first=Robert|last=Colvile|date=27 June 2012|work=The Telegraph}}</ref> but this Americanisation has been widely criticised{{by whom|date=April 2022}} and not accepted or used by Londoners.{{citation needed|date=April 2022}}