Editing Grunge (section)

====Adoption by mainstream====
Grunge music hit the mainstream in the early 1990s with bands such as Soundgarden, Alice in Chains, Pearl Jam, and Nirvana being signed to major record labels. Grunge fashion began to break into mainstream fashion in mid-1992 for both sexes and peaked in late 1993 and early 1994.<ref name="1990sTrends" /><ref name="1994InReview">{{cite web|url=https://www.britannica.com/EBchecked/topic/171387/Fashion-and-Dress-Year-In-Review-1994 |title=Fashion and Dress: Year In Review 1994 |access-date=March 17, 2015}}</ref><ref name="HitsNMisses94">{{cite web|url=https://www.orlandosentinel.com/1994/12/30/1994-fashion-hits-misses/ |title=1994 Fashion Hits & Misses |date=30 December 1994 |access-date=March 17, 2015}}</ref> As it picked up momentum, the grunge tag was being used by shops selling expensive flannelette shirts to cash in on the trend.<ref name="Ashgate" /> Ironically, the non-conformist look suddenly became a mainstream trend. In the fashion world, [[Marc Jacobs]] presented a show for Perry Ellis in 1992 (the Spring 1993 Collection,) featuring grunge-inspired clothing mixed with high-end fabrics. Jacobs found inspiration in the "[[realism (arts)|realism]]" of grunge streetwear; he mixed it with the luxury of fashion by sending models down the catwalk in beanies, floral dresses and silk flannel shirts.<ref name="Worsley">{{Cite book|title=100 Ideas That Changed Fashion|last=Worsley|first=Harriett|publisher=Laurence King Publishing|year=2011|page=197}}</ref> This did, however, not sit well with the brand owners and Jacobs was dismissed. Other designers like [[Anna Sui]], also drew inspiration from grunge during the spring/summer 1993 season.<ref name="Stevenson" />

In the same year, ''Vogue'' did a spread called "Grunge & Glory" with fashion photographer [[Steven Meisel]] who shot supermodels [[Kristen McMenamy]], [[Naomi Campbell]], and [[Nadja Auermann]] in a savanna landscape wearing grunge-styled clothing.<ref>{{cite web |title=Marc Jacobs – Voguepedia |url=http://www.vogue.com/voguepedia/Marc_Jacobs |website=Vogue.com |access-date=10 December 2021 |archive-url=https://web.archive.org/web/20140719161512/http://www.vogue.com/voguepedia/Marc_Jacobs |archive-date=19 July 2014}}</ref><ref>{{cite news |last1=Brecher |first1=Media |title=Lily McMenamy On Following Her Model Mom's Lead |url=https://www.teenvogue.com/gallery/lily-mcmenamy?slide=1 |access-date=10 December 2021 |work=Teen Vogue |date=5 February 2013}}</ref> This shoot made McMenamy the face for grunge, as she had her eyebrows shaved and her hair cropped short. Designers like [[Christian Lacroix]], [[Donna Karen]] and [[Karl Lagerfeld]] incorporated the grunge influence into their looks.<ref name="Worsley" /> In 1993, James Truman, editor of ''[[Details (magazine)|Details]]'', said: "to me the thing about grunge is it's not anti-fashion, it's unfashion. Punk was anti-fashion. It made a statement. Grunge is about not making a statement, which is why it's crazy for it to become a fashion statement."<ref>{{Cite news|url=https://www.nytimes.com/1992/11/15/style/grunge-a-success-story.html?pagewanted=all|title=Grunge: A Success Story.|last=Marin|first=Rick|work=The New York Times |date=November 15, 1992}}</ref> The unkempt fashion sense defined the look of the "slacker generation", who "skipped school, smoked pot ... [and] cigarettes and listened to music" hoping to become a [[Celebrity|rock star]] one day.<ref name="Rise" />