Editing FedEx (section)

=== Logo ===
[[File:FedEx Ground - 2016 Logo.svg|frameless|right]]
The FedEx logo is a [[Wordmark (graphic identity)|wordmark]] designed in 1994 by Lindon Leader of Landor Associates, of San Francisco.<ref name="logo">[http://www.thesneeze.com/mt-archives/000273.php The Sneeze: The Man Behind the FedEx Logo] {{Webarchive|url=https://web.archive.org/web/20120204071413/http://www.thesneeze.com/mt-archives/000273.php |date=February 4, 2012 }}, November 16, 2004</ref> It consists of ''Fed'' in purple and ''Ex'' in orange. The FedEx wordmark is notable for containing a subliminal right-pointing arrow in the [[negative space]] between the "E" and the "X", which was achieved by designing a proprietary typeface, based on [[Univers]] and [[Futura (typeface)|Futura]], to emphasize the arrow shape.<ref name="logo" /> Leader believed the logo promoted FedEx as "getting from point A to point B reliably with speed and precision".<ref>{{Cite web |last=Jacopo Prisco |title=Follow the arrow: Hidden designs in famous logos |url=https://www.cnn.com/style/article/hidden-designs-famous-logos/index.html |access-date=2021-02-14 |website=CNN |date=March 13, 2018 |language=en |archive-date=February 14, 2021 |archive-url=https://web.archive.org/web/20210214165025/https://www.cnn.com/style/article/hidden-designs-famous-logos/index.html |url-status=live }}</ref>

{| class="wikitable floatright" style="text-align: center"
|+ Former logo ''Ex'' color by operating unit
|-
! Unit
! Color
|-
| style="text-align: left; border-style: solid solid none solid;" | FedEx Express
| Orange
|-
| style="text-align: left" | FedEx Custom Critical
| Blue then Red
|-
| style="text-align: left" | FedEx Ground
| Green
|-
| style="text-align: left" | FedEx Freight
| Red
|-
| style="text-align: left" | FedEx Logistics
| Platinum
|-
| style="text-align: left" | FedEx Services
| Platinum
|-
| style="text-align: left" | FedEx Office
| Blue
|-
| style="text-align: left" | FedEx SameDay City
| Platinum
|-
|}

In the early 2000s, the ''Ex'' was in a different color for each [[division (organisation)|division]] and platinum for the overall corporation use. However, in August 2016, FedEx announced that all operating units would adopt the purple and orange color logo over the next five years (the same as the original FedEx logo, and later used by FedEx Express).<ref>{{Cite web |last=Birkner |first=Christine |date=24 August 2016 |title=FedEx Is Making All of Its Logos Purple and Orange, Its Most Recognized Color Scheme |url=https://www.adweek.com/brand-marketing/why-fedex-consolidating-its-color-scheme-173130/ |archive-url=https://web.archive.org/web/20170216205816/http://www.adweek.com:80/brand-marketing/why-fedex-consolidating-its-color-scheme-173130/ |archive-date=February 16, 2017 |url-status=unfit |website=ADWEEK}}</ref>[[File:FedEx 727 N467FE Fairbanks (Quintin Soloviev).jpg|thumb|right|A [[FedEx Express]] [[Boeing 727]] parked at [[Fairbanks International Airport]]. It was donated to the [[University of Alaska Fairbanks]]]]