Editing Edsel (section)

====Body design====
[[File:Edsel 1958 grille.jpg|thumb|100px|The infamous center grille of 1958 Edsels]]
Edsel's most memorable design feature was its trademark "[[horse collar|horsecollar]]" grille, which was distinct from that of other cars of the period. According to a popular joke at the time, Edsels "resembled an Oldsmobile sucking a lemon".<ref>{{cite magazine| title = Autos: The $250 Million Flop| magazine = Time |url=http://www.time.com/time/magazine/article/0,9171,826017,00.html |archive-url=https://web.archive.org/web/20080308013610/http://www.time.com/time/magazine/article/0,9171,826017,00.html |url-status=dead |archive-date=March 8, 2008 |date=30 November 1959 |access-date =2011-01-30}}</ref>

According to Thomas E. Bonsall's 2002 book, ''Disaster in Dearborn'', it was assistant stylist Bob "Robin" Jones who suggested a vertical motif for the front end of the "E-car".

Edsel's front end bore little resemblance, if any, to the original concept. [[Roy Brown Jr.|Roy Brown]], the original chief designer on the Edsel project, had envisioned a slender, almost delicate opening in the center. Engineers, fearing engine cooling problems, vetoed the intended design, so a ring design was suggested. Ernest Breech then demanded that the grille be taller and wider, which led to the "horsecollar".<ref>{{cite web |url=https://www.automobilemag.com/news/collectible-classic-1959-edsel-corsair/ |title= Collectible Classic: 1959 Edsel Corsair |first=Eric |last=Tingwall |date=1 March 2013}}</ref>
The vertical grille, after being improved for the 1959 models, was discontinued for the 1960 models, which were similar to Ford models of the same year, although coincidentally, the new front end was very similar to that of the 1959 [[Pontiac (automobile)|Pontiac]].

[[File:1958_Edsel_Villager.jpg|thumb|The tail lights on a 1958 Edsel Villager station wagon]]
Complaints also surfaced about the taillights on 1958 Edsel station wagons. The lenses were [[boomerang]]-shaped and placed in a reverse fashion.  At a distance, they appeared as arrows pointed in the opposite direction of the turn being made. When the left turn signal flashed, its arrow shape pointed right, and vice versa. However, there was little that could be done to give the Ford-based station wagons a unique appearance from the rear, because corporate management had insisted that no sheetmetal could be changed. Only the taillights and trim could be touched. There was room for separate turn signals in addition to the boomerangs, but the U.S. industry had never supplied them up to that point, and they were probably never seriously considered.