Editing Citroën (section)

===Recent decades===
[[File:Just Citroen, Wetherby Road, Harrogate (15th February 2020) 004.jpg|thumb|right|Citroën dealership in [[Harrogate]], [[North Yorkshire]].]]
From 2003 to 2010, Citroën produced the [[Citroën C3|C3]] Pluriel, an unusual convertible with allusions to the 1948–1990 2CV model, both in body style (such as the bonnet) and in its all-round practicality.
In 2001 it celebrated its history of innovation when it opened a museum of its many significant vehicles: the Conservatoire with 300 cars.<ref>{{cite web|url=http://www.citroencarclub.com/drupal/node/28 |title=Citroën's Museum - Le Conservatoire|publisher=Citroën Car Club |archive-url=https://web.archive.org/web/20141129014339/http://www.citroencarclub.com/drupal/node/28|archive-date=29 November 2014|url-status=dead}}</ref>
In line with the severe decline in European car sales after 2009, worldwide sales of vehicles declined from 1,460,373 in 2010 to 1,435,688 in 2011, with 961,156 of these sold in Europe.<ref>{{cite web|title=Annual Report Presentation 2011|url=http://www.psa-peugeot-citroen.com/en/financial-results|work=PSA Peugeot Citroën|access-date=27 June 2012}}</ref>

In 2011, the PSA Group was close to forming a partnership with BMW, for the development of electric and hybrid vehicles, but the talks fell through, shortly after Groupe PSA, Citroën's parent company, had announced a partnership with GM, which later also failed.
[[Dongfeng Peugeot-Citroën]] continues growing, and has developed eight new car designs exclusively for the China market.<ref name="ForbesChina"/> By 2016 Citroën (and [[Peugeot]]) faced the same challenge as [[Volkswagen]] in China: there were too many [[sedan (automobile)|sedans]] and [[hatchbacks]], but not enough models in the strong selling [[SUV]] and [[minivan]]/MPV categories.<ref name="ForbesChina"/>

The brand ranked highest in the 2014 customer satisfaction survey by JD Power in China, above luxury brands like [[Mercedes-Benz]] and [[BMW]], and above mass market brands, like Volkswagen, ranking only thirteenth and seventeenth respectively.<ref name="JD Power"/> In the first ten months of 2014 in China, the sales of Dongfeng Citroën cars increased by 30% in an overall market growth of 11%.<ref name="Automotive News"/>
Despite the near-death financial experience of [[PSA Peugeot Citroën]] in 2014, and financial rescue by [[Dongfeng Motors]],<ref>{{cite web|first=Russell | last = Hotten |url=https://www.bbc.com/news/business-26243593 |title=Peugeot signs rescue deal with China's Dongfeng Motor - BBC News |publisher=Bbc.com |date=19 February 2014 |access-date=16 July 2016}}</ref> the Citroën and DS brands worked to develop new technologies with the hope to grow 15% by 2020, according to Citroën [[CEO]] Linda Jackson and DS [[CEO]] [[Yves Bonnefont]].<ref name="AutocarUK">{{cite web|url=http://www.autocar.co.uk/car-news/new-cars/revolutionary-citroen-suspension-system-launch-2017|title=Revolutionary Citroën suspension system to launch in 2017|first=Steve | last = Cropley |date=24 November 2015|access-date=12 July 2016|publisher=Autocar UK}}</ref> In the end sales of the Citroën and DS brands in Europe and China fell by 22% by 2019, and fell even further during the 2020 COVID outbreak.

In January 2020, [[Linda Jackson (businesswoman)|Linda Jackson]] was succeeded as CEO of Citroën by the deputy CEO [[Vincent Cobée]], and she would instead "lead a study to clarify and support brand differentiation within a brand portfolio".<ref name="Autocar">{{cite news |last1=Attwood |first1=James |title=Citroën and DS get new bosses in PSA reshuffle |url=https://www.autocar.co.uk/car-news/industry/citroen-and-ds-get-new-bosses-psa-reshuffle |access-date=5 June 2020 |work=Autocar |date=15 January 2020}}</ref>

Citroën entered the Indian market in early 2021 with the launch of the [[Citroën C5 Aircross|C5 Aircross SUV]] manufactured at the [[Hindustan Motors]] Thiruvallur plant in [[Tamil Nadu]], India.<ref>{{Cite web|title=India-spec Citroen C5 Aircross SUV Unveil On February 1 - ZigWheels|url=https://www.zigwheels.com/news-features/news/indiaspec-citroen-c5-aircross-suv-unveil-on-february-1/40760/|access-date=9 January 2021|website=ZigWheels.com}}</ref><ref>{{Cite web|date=4 January 2021|title=Citroën C5 Aircross SUV's India unveil date out: What to expect from Karoq, Compass rival|url=https://www.financialexpress.com/auto/car-news/citroen-c5-aircross-suvs-india-unveil-date-out-what-to-expect-from-karoq-compass-rival-specs-features-engine-gearbox-price/2164058/|access-date=9 January 2021|website=The Financial Express|language=en-US}}</ref>

{{multiple image
|align     = center
|direction = horizontal
|total_width = 850
|image1    =
|caption1  = [[Citroën C3|Citroën C3 Pluriel]]
|image2    = Citroën C6 – Frontansicht (1), 26. März 2011, Düsseldorf.jpg
|caption2  = [[Citroën C6]] production top of range sedan
|image3    = Citroën C4L 01 China 2014-04-18.jpg
|caption3  = [[Citroën C4]]L built in Argentina, Russia, and China ([[Dongfeng Peugeot-Citroën]])
|image4    = Citroën C4 HDi 110 Tendance (II) – Frontansicht (1), 11. April 2011, Düsseldorf.jpg
|caption4  = [[Citroën C4]]
}}