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== In sport == Bikinis have become a major component of marketing various [[women's sports]].<ref name="Kilborn">Laura Grae Kilborn, "[https://web.archive.org/web/20190116200751/http://nl.newsbank.com/nl-search/we/Archives?p_product=DP&p_theme=dp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF44E9A0508C03&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D The Marketing Of Female Athletes]", ''The Denver Post'', August 11, 1998</ref> It is an official uniform for [[beach volleyball]] and is widely worn in [[Sport of athletics|athletics]] and other sports. Sports bikinis have gained popularity since the 1990s.<ref>Gertrud Pfister and Mari Kristin Sisjord, ''Gender and Sport: Changes and Challenges'', page 142, Waxmann Verlag, 2013, {{ISBN|978-3-8309-7873-2}}</ref> However, the trend has raised significant criticism in recent years among people who view it as an attempt to sell sex.<ref name="Kilborn" /> Female swimmers do not commonly wear bikinis in competitive swimming.<ref>Harvey S. Wiener, ''Total swimming'', page 125, Simon & Schuster, 1981, {{ISBN|978-0-671-42807-5}}</ref><ref>Barry Wilner, Art Seiden, Sam Freas, and Dan Helms, ''Swimming'', page 12, Raintree Steck-Vaughn, 1996, {{ISBN|978-0-8114-6596-0}}</ref> The International Swimming Federation (FINA) voted to prohibit female swimmers from racing in bikinis in its meeting at Rome in 1960.<ref>David Maraniss, ''Rome 1960: The Olympics That Changed the World'', page 75, Simon & Schuster, 2008, {{ISBN|978-1-4391-0267-1}}</ref> === Beach volleyball === [[File:Brooke Sweat and Jennifer Fopma at Hermosa Beach 2012 (2) (cropped).jpg|thumb|US women's [[beach volleyball]] team has cited several advantages to bikini uniforms, such as comfort while playing on sand during hot weather.<ref>{{cite web|url=http://ijr.com/2016/08/670528-heres-why-the-usa-womens-volleyball-team-refuses-to-stop-wearing-bikinis/|title=Here's Why the USA Women's Volleyball Team Refuses to Stop Wearing Bikinis|date=August 11, 2016|access-date=July 17, 2017|archive-date=July 6, 2017|archive-url=https://web.archive.org/web/20170706191714/http://ijr.com/2016/08/670528-heres-why-the-usa-womens-volleyball-team-refuses-to-stop-wearing-bikinis|url-status=dead}}</ref> Photo shows US beach volleyball players [[Jennifer Fopma]] and [[Brooke Sweat]] in their uniforms.]] In 1994, the bikini became the official uniform of [[Beach volleyball at the Summer Olympics#Women's beach volleyball|women's Olympic beach volleyball]].<ref name="cover-up">{{cite news|url= http://news.bbc.co.uk/2/hi/sport/591787.stm |title=Aussies opt for bikini cover-up | work=[[BBC News]]| date=January 5, 2000}}</ref> In 1999, the [[Fédération Internationale de Volleyball|International Volleyball Federation]] (FIVB) standardized beach volleyball uniforms, with the bikini becoming the required uniform for women.<ref>{{cite news|url=http://www.cnn.com/STYLE/9901/13/vollyball.bikini/ |title=Bikini blues – Beach volleyball makes the swimsuit standard |publisher=[[CNN]]|url-status=dead |archive-url=https://web.archive.org/web/20150809191530/http://www.cnn.com/STYLE/9901/13/vollyball.bikini/ |archive-date=August 9, 2015}}</ref> That regulation bottom is called a "bun-hugger",<ref name=patr /> and players names are often written on the back of the bottom.<ref name=patr /> The uniform made its Olympic debut at [[Bondi Beach]], [[Sydney]] during the [[2000 Summer Olympics]] amid some criticism.<ref name=stan>Mary Zeiss Stange, Carol K. Oyster and Jane E. Sloan (ed.), ''[https://books.google.com/books?id=B50Jad7552MC&q=bikini+beach+volleyball&pg=PA134 Encyclopedia of Women in Today's World]'' (Volume 1), page 134, SAGE, 2011, {{ISBN|978-1-4129-7685-5}}</ref> It was the fifth largest television audience of all the sports at the 2000 Games. Much of the interest was because of the sex appeal of bikini-clad players along with their athletic ability.<ref>Stuff Writer, "[https://www.espn.com/olympics/summer04/gen/news/story?id=1860176 Beach volleyball a popular spectator sport] ", [[ESPN]], August 16, 2004</ref> Bikini-clad dancers and cheerleaders entertain the audience during match breaks in many beach volleyball tournaments, including the Olympics.<ref name=patr /><ref>{{cite web|url=http://nbcsports.msnbc.com/id/5705620/ |title=Beach volleyball's bikini cheerleaders stir up a storm |publisher=[[NBC Sports]]|date=August 17, 2004 |access-date=March 12, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080317105526/http://nbcsports.msnbc.com/id/5705620/ |archive-date=March 17, 2008}}</ref> Even [[Volleyball|indoor volleyball]] costumes followed suit to become smaller and tighter.<ref name=patr /> However, the FIVB's mandating of the bikini ran into problems. Some sports officials consider it exploitative and impractical in colder weather.<ref name="cover-up" /> It also drew the ire of some athletes.<ref>{{cite web|url=http://www.abc.net.au/news/olympics/sports/beach-volleyball.htm |title=Beach Volleyball |publisher=[[ABC News (Australia)|ABC News]]|url-status=dead |archive-url=https://web.archive.org/web/20100419043317/http://www.abc.net.au/news/olympics/sports/beach-volleyball.htm |archive-date=April 19, 2010}}</ref> At the [[2006 Asian Games]] at Doha, Qatar, only one Muslim country – Iraq – fielded a team in the beach volleyball competition because of concerns that the uniform was inappropriate. They refused to wear bikinis.<ref>Associated Press, [http://www.ynetnews.com/articles/0,7340,L-3335511,00.html In Doha, beach volleyball bikinis create cultural clash] {{Webarchive|url=https://web.archive.org/web/20150402151805/http://www.ynetnews.com/articles/0,7340,L-3335511,00.html |date=April 2, 2015 }}, Ynet News, March 12, 2006. Retrieved March 12, 2008.</ref> The weather during the evening games in [[2012 Summer Olympics|2012 London Olympics]] was so cold that the players sometimes had to wear shirts and leggings.<ref>{{cite web|url=http://www.canberratimes.com.au/olympics/news-london-2012/beach-volleyball-but-not-beach-weather-aussies-lose-close-match-as-cold-bites-20120729-23562.html|title=Beach volleyball but not beach weather: Aussies lose close match as cold bites | work=[[The Canberra Times]]|date=July 29, 2012 |access-date=August 1, 2012}}</ref> Earlier in 2012, FIVB had announced it would allow shorts (maximum length {{convert|3|cm|abbr=on}} above the knee) and sleeved tops at the games. Richard Baker, the federation spokesperson, said that "many of these countries have religious and cultural requirements so the uniform needed to be more flexible".<ref>{{cite news|url=https://www.telegraph.co.uk/sport/olympics/volleyball/9169429/London-2012-Olympics-female-beach-volleyball-players-permitted-to-wear-less-revealing-uniforms.html |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/sport/olympics/volleyball/9169429/London-2012-Olympics-female-beach-volleyball-players-permitted-to-wear-less-revealing-uniforms.html |archive-date=January 11, 2022 |url-access=subscription |url-status=live |title=London 2012 Olympics: female beach volleyball players permitted to wear less revealing uniforms |work=[[The Daily Telegraph]]|access-date=August 1, 2012 |date=March 27, 2012}}{{cbignore}}</ref> The bikini remains preferred by most players<ref name="mcpeak_uniform">{{cite web|url=https://abcnews.go.com/Sports/China/story?id=5589206&page=1 |title=Olympic Uniforms: Less Clothing Means Better Results |work=ABC News|date=2008-08-18}}</ref> and corporate sponsors.<ref name=patr>Patrice A. Oppliger, ''[https://books.google.com/books?id=c77ABgAAQBAJ&q=bikini+beach+volleyball&pg=PA182 Girls Gone Skank: The Sexualization of Girls in American Culture]'', page 182-4, McFarland, 2008, {{ISBN|978-0-7864-8650-2}}</ref> US women's team has cited several advantages of bikini uniforms, such as comfort while playing on sand during hot weather.<ref name="ijr">{{cite web|url=http://ijr.com/2016/08/670528-heres-why-the-usa-womens-volleyball-team-refuses-to-stop-wearing-bikinis/|website=ijr.com|title=Here's Why the USA Women's Volleyball Team Refuses to Stop Wearing Bikinis|access-date=December 15, 2017|archive-date=October 19, 2017|archive-url=https://web.archive.org/web/20171019112323/http://ijr.com/2016/08/670528-heres-why-the-usa-womens-volleyball-team-refuses-to-stop-wearing-bikinis/|url-status=dead}}</ref> Competitors [[Natalie Cook]]<ref>{{cite news |author=Jenny McAsey |url=http://www.news.com.au/heraldsun/beijing_olympics/story/0,,24130706-5014104,00.html |title=Natalie Cook defends bikini |work=[[Herald Sun]]|date=June 5, 2008 |archive-url=https://web.archive.org/web/20080908051422/http://www.news.com.au/heraldsun/beijing_olympics/story/0%2C%2C24130706-5014104%2C00.html |archive-date=September 8, 2008 |url-status=dead |df=mdy-all}}</ref> and [[Holly McPeak]]<ref name="mcpeak_uniform" /> support the bikini as a practical uniform for a sport played on sand during the heat of summer. Olympic gold medal winner [[Kerry Walsh]] said, "I love our uniforms." According to fellow gold medalist [[Misty May-Treanor]] and Walsh it does not restrict movement.<ref name=patr /> One feminist viewpoint sees the bikini uniform as objectification of women athletes.<ref name=stan /> US beach volleyball player [[Gabrielle Reece]] described the bikini bottoms as uncomfortable with constant "yanking and fiddling."<ref name=patr /><ref name=blues>Jeanne Moos, "[http://edition.cnn.com/STYLE/9901/13/vollyball.bikini/ Bikini blues – Beach volleyball makes the swimsuit standard] {{Webarchive|url=https://web.archive.org/web/20150406091308/http://edition.cnn.com/STYLE/9901/13/vollyball.bikini/ |date=April 6, 2015 }}", CNN, Jan 13, 1999</ref> Many female beach volleyball players have sustained injuries by over-training the [[abdominal muscles]] while many others have gone through [[augmentation mammoplasty]] to look appealing in their uniforms.<ref name=stan /> Australian competitor [[Nicole Sanderson]] said about match break entertainment that "it's kind of disrespectful to the female players. I'm sure the male spectators love it, but I find it a little bit offensive."<ref>{{cite web |title=Olympic briefs |url=https://www.theguardian.com/sport/2004/aug/18/athensolympics2004.olympicgames20 |work=[[The Guardian]]|date=August 17, 2004 |access-date=August 18, 2013}}</ref> Sports journalism expert Kimberly Bissell conducted a study on the camera angles used during the [[2004 Summer Olympics]] beach volleyball games. Bissell found that 20% of the camera angles were focused on the women's chests, and 17% on their buttocks. Bissell theorized that the appearance of the players draws fans attention more than their actual athleticism.<ref>{{cite journal|last=Bissell|first=Kimberly|author2=Andera Duke|title=Bump, Set, Spike: An Analysis of Commentary|journal=Journal of Promotion Management|year=2007|pages=35–53|doi=10.1300/J057v13n01_04|volume=13|issue=1–2|s2cid=167803591}}</ref><ref>{{cite news|url=http://www.huffingtonpost.com/2012/08/02/beach-volleyball-photos-focus-on-womens-body-parts-not-athletics_n_1734372.html |title=Beach Volleyball Photos Focus On Women's Body Parts – Not Their Athletic Skills |first=Emma |last=Gray |access-date=August 17, 2013 |work=[[HuffPost|Huffington Post]]|date=August 2, 2012}}</ref> Sports commentator [[Jeanne Moos]] commented, "Beach volleyball has now joined go-go girl dancing as perhaps the only two professions where a bikini is the required uniform."<ref name=patr /><ref name=blues /><ref>JG Daddario and BJ Wigley, "[http://muse.jhu.edu/login?auth=0&type=summary&url=/journals/journal_of_sports_media/v002/2.daddario.html Gender Marking and Racial Stereotyping at the 2004 Athens Games] {{Webarchive|url=https://web.archive.org/web/20150406002535/http://muse.jhu.edu/login?auth=0&type=summary&url=%2Fjournals%2Fjournal_of_sports_media%2Fv002%2F2.daddario.html |date=April 6, 2015 }}", ''Journal of Sports Media'' (vol 2), [[University of Nebraska Press]], 2007</ref> British Olympian [[Denise Johns]] argues that the regulation uniform is intended to be "sexy" and to attract attention.<ref>{{cite news|url=http://www.thesundaytimes.co.uk/sto/sport/article106438.ece |archive-url=https://web.archive.org/web/20150505003749/http://www.thesundaytimes.co.uk/sto/sport/article106438.ece |url-status=dead |archive-date=May 5, 2015 |title=Denise Johns: There is more to beach volleyball than girls in bikinis |first=Brian |last=Schofield |newspaper=[[The Sunday Times]]|date=July 20, 2008 |access-date=May 4, 2015 |location=London}}</ref> Rubén Acosta, president of the FIVB, says that it makes the game more appealing to spectators.<ref name=stan /> === Bodybuilding === {{multiple image | align = right | total_width = 300 | footer = Bikini is the uniform for both male and female [[bodybuilding|bodybuilders]]. | image1 = Dougback2.jpg | image2 = BodybuildingWoman.jpg }} From the 1950s to mid-1970s, men's [[bodybuilding]] contest formats were often supplemented with women's beauty contests or bikini shows. The winners earned titles like Miss Body Beautiful, Miss Physical Fitness and Miss Americana, and also presented trophies to the winners of the men's contest.<ref name=lowe>Maria R. Lowe, ''Women of Steel: Female Bodybuilders and the Struggle for Self-definition'', page 57, NYU Press, 1998, {{ISBN|978-0-8147-5094-0}}</ref> In the 1980s, the Ms Olympia competition started in the US and in the UK the NABBA (National Amateur Body Building Association) renamed Miss Bikini International to Ms Universe. In 1986, the Ms Universe competition was divided into two sections – "physique" (for a more muscular physique) and "figure" (traditional feminine presentation in high heels).<ref name=grogan>Sarah Grogan, ''Body Image: Understanding Body Dissatisfaction in Men, Women and Children'', page 63, Routledge, 2007, {{ISBN|978-1-134-24567-3}}</ref> In November 2010 the IFBBF (International Federation of BodyBuilding & Fitness) introduced a women's bikini contest for women who do not wish to build their muscles to figure competition levels.<ref>Tanya Bunsell, ''[https://books.google.com/books?id=fEYPodrZJEUC&q=bodybuilding+bikini&pg=PT41 Strong and hard women: an ethnography of female body building]'', Routledge, 2013, {{ISBN|978-1-136-25085-9}}</ref> Costumes are regulation "posing trunks" (bikini briefs) for both men and women.<ref>Francois Fortin, ''Sports: The Complete Visual Reference'', page 360, Québec Amerique, 1996, {{ISBN|9782764408971}}</ref> [[Female bodybuilder]]s in America are prohibited from wearing thongs or T-back swimsuits in contests filmed for television, though they are allowed to do so by certain fitness organizations in closed events.<ref name=lowe/> For men, the dress code specifies "swim trunks only (no shorts, cut-off pants, or Speedos)." === Sports === Women in [[Sport of athletics|athletics]] often wear bikinis of similar size as those worn in [[beach volleyball]]. [[Amy Acuff]], a US high-jumper, wore a black leather bikini instead of a track suit at the [[2000 Summer Olympics]].<ref>Staff Correspondent, "[https://web.archive.org/web/20190116200827/http://nl.newsbank.com/nl-search/we/Archives?p_product=ST&s_site=dfw&p_multi=ST&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF9290227B1DAA&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D Hype Hopes Today's Olympians need more than athletic prowess to win gold]", ''Fort Worth Star-Telegram'', August 6, 2000</ref> Runner [[Florence Griffith-Joyner]] mixed bikini bottoms with one-legged [[tights]] at the [[1988 Summer Olympics]], earning her more attention than her record-breaking performance in the women's 200 meters event.<ref>Anne Marie Balsamo, ''Technologies of the gendered body'', page 46, Duke University Press, 1996, {{ISBN|0-8223-1698-6}}</ref> In the 2007 [[South Pacific Games]], the rules were adjusted to allow players to wear less revealing shorts and cropped sports tops instead of bikinis.<ref>{{cite news |url=http://www.news.com.au/story/0,23599,22339200-23109,00.html |title=No bikinis for beach volleyball players |work=News.com.au |date=August 31, 2007 |access-date=March 12, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20071228044658/http://www.news.com.au/story/0%2C23599%2C22339200-23109%2C00.html |archive-date=December 28, 2007 |df=mdy-all}}</ref> At the [[2006 Asian Games]], organizers banned bikini-bottoms for female athletes and asked them to wear long shorts.<ref>{{cite news|url=http://economictimes.indiatimes.com/articleshow/661034.cms |title=Unveiling the spirit of the sporting women |work=The Economic Times |date=December 1, 2006}}</ref> String bikinis and other revealing clothes are common in [[surfing]], though most surfing bikinis are more robust with more coverage than sunning bikinis.<ref>{{cite web|url=http://www.thesurfchannel.com/slide/top-10-summer-bikinis/ |title=Top 10 Best Summer Bikinis |publisher=thesurfchannel.com |access-date=March 29, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150317192943/http://www.thesurfchannel.com/slide/top-10-summer-bikinis/ |archive-date=March 17, 2015 |df=mdy}}</ref><ref>Andrea McCloud, The Girl's Guide to Surfing, page 52, Chronicle Books, 2011, {{ISBN|978-1-4521-0898-8}}</ref> ''[[Surfing Magazine]]'' printed a pictorial of [[Kymberly Herrin]], [[Playboy Playmate|''Playboy'' Playmate]] March 1981, surfing in a revealing bikini, and eventually started an annual bikini issue.<ref>Matt Warshaw, ''The History of Surfing'', page 417, Chronicle Books, 2011, {{ISBN|978-1-4521-0094-4}}</ref> The [[Association of Surfing Professionals]] often pairs female surf meets with [[bikini contests]], an issue that divides the female pro-surfing community into two parts.<ref>Douglas Booth, ''Australian Beach Cultures: The History of Sun, Sand and Surf'', page 139, Routledge, 2012, {{ISBN|978-1-136-33847-2}}</ref> It has often been more profitable to win the bikini contest than the female surfing event.<ref>Mark Stranger, ''Surfing Life: Surface, Substructure and the Commodification of the Sublime'', page 40, Ashgate Publishing, Ltd., 2011, {{ISBN|978-0-7546-7443-6}}</ref> In 2021, the [[Norway women's national beach handball team]] was fined €1500 for being improperly dressed after the women wore [[Cycling shorts|bike shorts]] instead of bikini bottoms at a European championship match in Bulgaria.<ref>{{cite news |url=https://www.sbs.com.au/news/norway-s-beach-handball-team-fined-for-wearing-shorts-instead-of-bikini-bottoms |title=Norway's beach handball team fined for wearing shorts instead of bikini bottoms |work=[[SBS News]] |date=2021-07-21}}</ref> Critics derided the fine and the underlying rule. Norway's minister for culture and sport [[Abid Raja]] described the fine as being "completely ridiculous". Former tennis champion [[Billie Jean King]] supported the team tweeting "The sexualisation of women athletes must stop".<ref>{{Cite news | url=https://www.bbc.co.uk/news/entertainment-arts-57967486 | title=Pink offers to pay bikini bottoms fine for Norway women's handball team | work=BBC News | date=26 July 2021 }}</ref><ref>{{Cite web|url=https://www.independent.co.uk/sport/general/others/norway-womens-beach-handball-bikini-shorts-b1887065.html |archive-url=https://ghostarchive.org/archive/20220621/https://www.independent.co.uk/sport/general/others/norway-womens-beach-handball-bikini-shorts-b1887065.html |archive-date=2022-06-21 |url-access=subscription |url-status=live|title = Norwegian women's beach handball team fined for not wearing bikini bottoms|website = [[Independent.co.uk]]|date = 22 July 2021}}</ref> Although the [[Norwegian Handball Federation]] announced they would pay the fines, pop singer [[Pink (singer)|Pink]] offered to pay for them.<ref>{{cite news |url=https://www.bbc.co.uk/news/uk-57940896 |title=Beach handball: 'It's shocking to have to pay to not play in our pants' |author1=Daniel Rosney |author2=Manish Pandey |date=2021-07-27 |work=[[BBC News]]}}</ref> Later, in November 2021, the [[International Handball Federation]] changed their dress rules to allow female players to wear some kinds of shorts, specifying "Female athletes must wear short tight pants with a close fit".<ref>{{Cite web|url=https://www.rte.ie/news/world/2021/1102/1257272-beach-handball/|title=Beach handball relents on rule women must wear bikinis|website=[[RTÉ.ie]]|date=2 November 2021}}</ref>
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