Editing Alan Shearer (section)

===Media===
[[File:Alan Shearer Sport Relief.jpg|upright|Shearer in [[Banbury]] during a cycling marathon|thumb]]
After his retirement and following guest appearances, Shearer became a regular pundit for the BBC's ''[[Match of the Day]]''. He also formed part of the team which covered the World Cups and European Championships from 2006 onwards for the [[BBC]].<ref name=T090608>{{cite news|url=https://www.telegraph.co.uk/sport/football/leagues/premierleague/blackburn/2302774/Alan-Shearer-keen-on-Blackburn-Rovers-post.html |title=Alan Shearer keen on Blackburn Rovers post |access-date=22 July 2008 |work=The Daily Telegraph |date=9 June 2008 |location=London |first1=Charlie |last1=Caroe |first2=David |last2=Edbrooke |archive-url=https://web.archive.org/web/20110605085024/http://www.telegraph.co.uk/sport/football/leagues/premierleague/blackburn/2302774/Alan-Shearer-keen-on-Blackburn-Rovers-post.html |archive-date=5 June 2011 }}</ref>

Former Newcastle chairman [[Freddy Shepherd]] announced that, after Shearer finished the [[2005–06 Newcastle United F.C. season|2005–06 season]] as Newcastle's caretaker assistant manager, he would become the club's "Sporting Ambassador" for the [[2006–07 Newcastle United F.C. season|2006–07 season]]. However, in September 2008, tabloids reported that Shearer was removed from this largely honorary position by the club's owner [[Mike Ashley (businessman)|Mike Ashley]] – though these reports were denied by the club.<ref>{{cite news|url=http://news.bbc.co.uk/sport2/hi/football/teams/n/newcastle_united/7616394.stm|title=Magpies dismiss Shearer sack talk|work=BBC Sport|date=15 September 2008|access-date=10 March 2009|archive-date=18 September 2008|archive-url=https://web.archive.org/web/20080918083953/http://news.bbc.co.uk/sport2/hi/football/teams/n/newcastle_united/7616394.stm|url-status=live}}</ref><ref>{{cite web|url=http://www.looktothestars.org/celebrity/1091-alan-shearer|title=Alan Shearer's Charity work|publisher=Look to the stars|access-date=8 April 2009|archive-date=7 September 2010|archive-url=https://web.archive.org/web/20100907013600/http://www.looktothestars.org/celebrity/1091-alan-shearer|url-status=live}}</ref>

During his playing career Shearer appeared in commercials for the sports drink [[Lucozade]]. He is among a group of high-profile athletic figures in British pop culture to promote the brand, which includes Olympic champions [[Daley Thompson]] and [[Linford Christie]], footballer [[John Barnes]], rugby player [[Jonny Wilkinson]], and ''[[Tomb Raider]]'' heroine [[Lara Croft]].<ref name="Marketing">{{cite book |title=Case Studies in Marketing |date=2011 |publisher=Pearson Education India |page=21}}</ref>

Shearer features in EA Sports' [[FIFA (video game series)|''FIFA'' video game series]]; he was included in the ''[[FIFA 15]]'' Ultimate Team Legends.<ref>{{cite web|title=FIFA 15 Player Ratings - FIFA Ultimate Team Legends|url=https://www.easports.com/fifa/news/2014/fifa-15-player-ratings-fut-legends|publisher=EA Sports|access-date=10 April 2015|archive-date=2 April 2015|archive-url=https://web.archive.org/web/20150402180715/https://www.easports.com/fifa/news/2014/fifa-15-player-ratings-fut-legends|url-status=live}}</ref>

On 10 March 2023, following the suspension of [[Gary Lineker]] as the host of Match of the Day for allegedly breaching BBC impartiality rules by criticising the government's [[Illegal Migration Bill|asylum policy]] on [[Twitter]], Shearer alongside other pundits announced that they would not present the following episode of the show in solidarity with Lineker.<ref>{{cite news |url=https://www.theguardian.com/football/2023/mar/10/gary-lineker-step-back-match-of-the-day-bbc |title=Match of the Day to air without presenter or pundits after Gary Lineker's suspension |author=Jim Waterson |work=The Guardian |date=10 March 2023 |access-date=11 March 2023 |archive-date=10 March 2023 |archive-url=https://web.archive.org/web/20230310235827/https://www.theguardian.com/football/2023/mar/10/gary-lineker-step-back-match-of-the-day-bbc |url-status=live }}</ref>

In October 2024, Shearer's famous quote from [[UEFA Euro 2024]], ''pressure is for tyres'' was used by the [[Kamala Harris 2024 presidential campaign|HarrisWalz campaign]].<ref name=pressue2024>{{cite web
| url = https://www.goal.com/en-gb/lists/craziest-crossover-alan-shearer-kamala-harris-donald-trump-us-presidential-race/bltfacba298481ae4df#cs4ce4a66d373d0a47| title = Alan Shearer's iconic 'pressure is for tyres' Euros commentary used in viral Kamala Harris TikTok campaign| last = Sherlock| first = Harry| date = 1 October 2024| website = goal.com}}</ref>

In November 2024, it was announced that Shearer is set to manage one of the 12 teams in the upcoming [[Baller League]], a [[six-a-side football]] league.<ref>{{Cite web |date=2024-11-26 |title=Baller League: KSI, Gary Lineker, Luis Figo & John Terry among names involved in new football league |url=https://www.bbc.com/sport/football/articles/c3rx5ll9y3zo |access-date=2024-12-31 |website=BBC Sport |language=en-GB}}</ref><ref>{{Cite news |last=Buckingham |first=Philip |last2=Stafford-Bloor |first2=Seb |title=What is Baller League, why are KSI and IShowSpeed involved and is it a game-changer? |url=https://www.nytimes.com/athletic/5949002/2024/11/26/baller-league-explained-ksi-ishowspeed/ |access-date=2025-03-25 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>