Editing Toyota (section)

==Product line==
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{{Further|List of Toyota vehicles}}

{| class="wikitable" style="float:right;"
! colspan="3" style="text-align:center; background:#abcdef;" |Best-selling Toyota and Lexus<br />nameplates/series globally, [[Fiscal year#Japan|FY]]2023<ref>{{Cite web |title=Integrated Report 2023 |url=https://global.toyota/pages/global_toyota/ir/library/annual/2023_001_integrated_en.pdf |website=Toyota Motor Corporation}}</ref>
|-
!Rank<br />in Toyota
!Model
!Sales<br />(thousands of units)
|-
!1
|[[Toyota Corolla]]
|1,538
|-
!2
|[[Toyota Yaris]]
|900
|-
!3
|[[Toyota RAV4]]
|847
|-
!4
|[[Toyota Hilux]]
|648
|-
!5
|[[Toyota Camry]]
|642
|-
!6
|[[Toyota Highlander]]
|379
|-
!7
|[[Toyota Tacoma]]
|260
|-
!8
|[[Toyota Levin (E210)|Toyota Levin]]
|195
|-
!9
|[[Toyota Fortuner]]
|177
|-
!10
|[[Toyota Avanza]]
|175
|}

Toyota officially lists approximately 70 different models sold under its namesake brand, including sedans, coupes, vans, trucks, hybrids, and crossovers. Many of these models are produced as passenger sedans, which range from the subcompact [[Toyota Yaris]], compact [[Toyota Corolla|Corolla]], to mid-size [[Toyota Camry|Camry]] and full-size [[Toyota Avalon|Avalon]]. Minivans include the [[Toyota Innova|Innova]], [[Toyota Alphard|Alphard/Vellfire]], [[Toyota Sienna|Sienna]], and others. Several small cars, such as the [[Scion xB|xB]] and [[Scion tC|tC]], were sold under the [[Scion (automobile)|Scion]] brand.{{clear}}

===SUVs and crossovers===
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Toyota SUV and crossover line-up grew quickly in the late 2010s to 2020s due to the market shift to SUVs. Toyota crossovers range from the subcompact [[Toyota Yaris Cross|Yaris Cross]] and [[Toyota C-HR|C-HR]], compact [[Corolla Cross]] and [[Toyota RAV4|RAV4]], to midsize [[Toyota Venza|Harrier/Venza]] and [[Toyota Kluger|Kluger/Highlander]]. Other crossovers include the [[Toyota Raize|Raize]], [[Toyota Urban Cruiser|Urban Cruiser]]. Toyota SUVs range from the midsize [[Toyota Fortuner|Fortuner]] to full-size [[Toyota Land Cruiser|Land Cruiser]]. Other SUVs include the [[Toyota Rush|Rush]], [[Toyota Land Cruiser Prado|Prado]], [[Toyota FJ Cruiser|FJ Cruiser]], [[Toyota 4Runner|4Runner]], and [[Toyota Sequoia|Sequoia]].
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===Pickup trucks===
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Toyota first entered the [[pickup truck]] market in 1947 with the [[Toyota SB|SB]] that was only sold in Japan and limited Asian markets. It was followed in 1954 by the [[Toyota RK|RK]] (renamed in 1959 as the [[Toyota Stout|Stout]]) and in 1968 by the compact [[Toyota Hilux|Hilux]]. With continued refinement, the Hilux (simply known as the Pickup in some markets) became famous for being extremely durable and reliable.<ref>{{Cite web |date=November 23, 2003 |title=Top Gear – Episode Archive – Series 3 |url=http://www.bbc.co.uk/topgear/show/episodes/series3episode5.shtml |url-status=live |archive-url=https://web.archive.org/web/20091106115656/http://www.bbc.co.uk/topgear/show/episodes/series3episode5.shtml |archive-date=November 6, 2009 |access-date=July 25, 2009 |publisher=[[BBC News]]}}</ref> [[Extended cab]] and [[crew cab]] versions were eventually added, and Toyota continues to produce them today under various names depending on the market in various cab lengths, with gasoline or diesel engines, and 2WD and 4WD versions.

In North America, the Hilux became a major model for the company, leading the company to launch the [[Toyota Tacoma|Tacoma]] in 1995.<ref name="Toyota 75 Years History">{{Cite web |title=75 Years of TOYOTA – Part 2, Chapter 2, Section 5, Item 4. Expansion of Sales Networks in the United States |url=https://www.toyota-global.com/company/history_of_toyota/75years/text/entering_the_automotive_business/chapter2/section5/item4.html |access-date=June 28, 2021 |website=[[Toyota Motor Corporation]]}}</ref>{{primary source inline|date=December 2023}} The Tacoma was based on the Hilux, but with a design intended to better suit the needs of North American consumers who often use pickup trucks as personal vehicles. The design was a success and the Tacoma became the best-selling [[compact pickup]] in North America.

After the success of its compact Hilux pickups in North America, Toyota decided to enter the [[full-size pickup]] market, which was traditionally dominated by domestic automakers. The company introduced the [[Toyota T100|T100]] for the 1993 US model year. The T100 had a full-size {{Convert|8|ft|adj=on}} long bed, but suspension and engine characteristics were similar to that of a compact pickup. Sales were disappointing and the T100 was criticized for having a small V6 engine (especially compared to the V8 engines common in American full-size trucks), lacking an extended-cab version, being too small, and too expensive (because of the [[Chicken tax|25% tariff on imported trucks]]).<ref name="Smith 1995">{{Cite news |last=Smith |first=Steven Cole |date=June 12, 2020 |title=Tested: 1995 Toyota T100 Xtracab DX Inches Closer to Becoming a Real Full-Size Pickup |language=en-US |work=[[Car and Driver]] |url=https://www.caranddriver.com/reviews/a32783819/tested-1995-toyota-t100-xtracab-dx/ |access-date=July 20, 2021}}</ref> In 1995, Toyota added the more powerful V6 engine from the new Tacoma to the T100 and also added an extended cab version.<ref name="Smith 1995" /> In 1999, Toyota replaced the T100 with the larger [[Toyota Tundra|Tundra]], which would be built in the US with a V8 engine and styling that more closely matched other American full-size trucks.<ref>{{Cite news |last=Stone |first=Matt |title=2000 Toyota Tundra – Road Test & Review |language=en |work=[[Motor Trend]] |url=https://www.motortrend.com/reviews/2000-toyota-tundra-2/ |access-date=July 20, 2021}}</ref>

===Luxury vehicles===
{{See also|Lexus}}
[[File:2018 Toyota Crown 2.0 RS.jpg|thumb|right|Toyota Crown RS (fifteenth generation, S220; 2018)]]

In the Japanese home market, Toyota has two flagship models: the [[Toyota Crown|Crown]] premium sedan and the [[Toyota Century|Century]] limousine.

In the 1980s, Toyota wanted to expand its luxury car offerings but realized that existing Japanese-market flagship models had little global appeal and could not compete with established brands such as Mercedes-Benz, BMW and Jaguar or the [[Acura]] and [[Infiniti]] marquees being launched by Japanese competitors.

Before the decade was out, Toyota introduced Lexus, a new division that was formed to market and service luxury vehicles in markets outside of Japan. The company developed the brand and its vehicles in secret since August 1983, at a cost of over US$1 billion.{{sfn|Dawson|2004|page=4}}{{sfn|May|2006}} The [[Lexus LS#XF10|Lexus LS]] flagship full-size sedan debuted in 1989 to strong sales, and was largely responsible for the successful launch of the Lexus marque. Subsequently, the division added [[Sedan (car)|sedan]], [[coupé]], [[Convertible (car)|convertible]] and [[Sport utility vehicle|SUV]] models.

The Lexus brand was introduced to the Japanese market in 2005, previously all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque.

===Buses===
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The [[Toyota Coaster]] is a [[minibus]] introduced in 1969 that seats 17 passengers. The Coaster is widely used in Japan, Singapore, Hong Kong, and Australia, but also in the developing world for minibus operators in Africa, the Middle East, South Asia, the Caribbean, and South America to operate as public transportation. The [[Toyota HiAce]] is also sometimes used as a minibus.