Editing Total Recall (1990 film) (section)

===Marketing===
{{ external media
| float = right
| video1 = {{YouTube|id=QMlYYKGZ9qU|title=''Total Recall'' teaser}} [https://web.archive.org/web/20241207231406/https://www.youtube.com/watch?v=QMlYYKGZ9qU Archived]| video2= {{YouTube|id=u-JZb46UZzE|title=''Total Recall'' trailer}} [https://web.archive.org/web/20241009162607/https://www.youtube.com/watch?v=u-JZb46UZzE Archived]
}}
The teaser for ''Total Recall'', made by distributor Tri-Star Pictures, disappointed Schwarzenegger and tested poorly with audiences. It lacked the action scenes and special effects, and presented the film in a vague, dramatic way. Schwarzenegger believed it "cheapened" the film, saying "it looks like a $20{{nbsp}}million movie in this trailer{{nbsp}}... it's like a $50{{nbsp}}million movie." He contacted [[Peter Guber]], the head of Tri-Star's owner [[Sony Pictures Studios]], who contracted a different company, Cimmaron/Bacon/O'Brien, to produce a new trailer focusing on the action and special effects; it fared much better with audiences and attracted praise from industry professionals, such as Joel Silver.<ref name="ringer june2020"/>