Editing Risk aversion (section)

===Game shows and investments===
One experimental study with student-subject playing the game of the TV show [[Deal or No Deal]] finds that people are more risk averse in the limelight than in the anonymity of a typical behavioral laboratory. In the laboratory treatments, subjects made decisions in a standard, computerized laboratory setting as typically employed in behavioral experiments. In the limelight treatments, subjects made their choices in a simulated game show environment, which included a live audience, a game show host, and video cameras.<ref>{{cite journal |last1=Baltussen |first1=Guido |last2=van den Assem |first2=Martijn J. |last3=van Dolder |first3=Dennie |title=Risky Choice in the Limelight |journal=Review of Economics and Statistics |date=May 2016 |volume=98 |issue=2 |pages=318–332 |doi=10.1162/REST_a_00505 |ssrn=2057134 |s2cid=57561510 |url=http://eprints.nottingham.ac.uk/30841/ }}</ref> In line with this, studies on investor behavior find that investors trade more and more speculatively after switching from phone-based to online trading<ref>{{cite journal |last1=Barber |first1=Brad M |last2=Odean |first2=Terrance |title=The Internet and the Investor |journal=Journal of Economic Perspectives |date=1 February 2001 |volume=15 |issue=1 |pages=41–54 |doi=10.1257/jep.15.1.41 |doi-access=free }}</ref><ref>{{cite journal |last1= Barber|first1= Brad |last2= Odean |first2= Terrance |title=Online Investors: Do the Slow Die First? |journal=[[Review of Financial Studies]] |volume=15 |issue=2 |year=2002 |pages=455–488 |doi=10.1093/rfs/15.2.455 |citeseerx=10.1.1.46.6569 }}</ref> and that investors tend to keep their core investments with traditional brokers and use a small fraction of their wealth to speculate online.<ref>{{cite journal |last1=Konana |first1=Prabhudev |last2=Balasubramanian |first2=Sridhar |title=The Social–Economic–Psychological model of technology adoption and usage: an application to online investing |journal=Decision Support Systems |date=May 2005 |volume=39 |issue=3 |pages=505–524 |doi=10.1016/j.dss.2003.12.003 }}</ref>