Editing Real Madrid CF (section)

===Colours===
{{commons|Real Madrid CF kits (1902–2000)}}  {{commons|Real Madrid CF kits (2000–present)}}
[[File:Real Madrid (1964).jpg|thumb|right|Real Madrid in 1964. Nicknamed ''Los Blancos'' (The Whites), the club has worn an all-white home kit except for one season in 1925.]]
Real Madrid has maintained the white shirt for its home kit throughout the history of the club. There was, however, one season in 1926 that the shirt and shorts were not both white. It was an initiative undertaken by [[Juan Padrós]] in honour of an English team [[Corinthian F.C.|Corinthian]], which he had met on one of his trips, one of the most famous teams at the time known for its elegance and sportsmanship.<ref name="sapiens.cat"/> It was decided that Real Madrid would wear black shorts in an attempt to replicate the English team, which had also inspired Madrid's original white kit, but the initiative lasted just one year. After being eliminated from the [[1926 Copa del Rey]] by Barcelona with a 1–5 defeat in Madrid and a 2–0 defeat in Catalonia, President Parages decided to return to an all-white kit, claiming that the other kit brought bad luck.{{refn|group=note|name=Origin|Real Madrid home kit in 1905 was all-white, so the supporters began referring to the players as ''Los Blancos.''}} By the early 1940s, the manager changed the kit again by adding buttons to the shirt and the club's crest on the left breast, which has remained ever since. On 23 November 1947, in a game against [[Atlético Madrid]] at the Metropolitano Stadium, Real Madrid became the first Spanish team to wear numbered shirts.<ref name="Real Madrid turns 106 (V)"/> English club [[Leeds United F.C.|Leeds United]] permanently switched their blue shirt for a white one in the 1960s, to emulate the dominant Real Madrid of the era.<ref>{{cite news|title=Don Revie statue unveiled 40 years after FA Cup victory|url=https://www.bbc.co.uk/news/uk-england-leeds-17961398|access-date=4 January 2016|work=BBC Sport|date=5 May 2012|archive-date=27 June 2018|archive-url=https://web.archive.org/web/20180627195949/https://www.bbc.co.uk/news/uk-england-leeds-17961398|url-status=live}}</ref>

Real's traditional away colours are all blue or all purple. Since the advent of the replica kit market, the club has also released various other one colour designs, including red, green, orange and black. The club's kit is manufactured by [[Adidas]], whose contract extends from 1998.<ref>{{cite web|title = Adidas renews with Real Madrid until 2020|url = http://www.sportspromedia.com/news/adidas_renews_with_real_madrid_until_2020|publisher = sportspromedia.com|date = 1 December 2006|access-date = 12 July 2008|archive-date = 26 July 2020|archive-url = https://web.archive.org/web/20200726234546/https://www.sportspromedia.com/news/adidas_renews_with_real_madrid_until_2020|url-status = live}}</ref><ref>{{cite web| title = Our Sponsors&nbsp;— Adidas| url = http://www.realmadrid.com/en/about-real-madrid/the-club/sponsors| publisher = Realmadrid.com| access-date = 18 July 2008| archive-date = 22 February 2014| archive-url = https://web.archive.org/web/20140222220108/http://www.realmadrid.com/en/about-real-madrid/the-club/sponsors| url-status = live}}</ref> Real Madrid's first shirt sponsor, [[Zanussi]], agreed for the 1982–83, 1983–84 and 1984–85 seasons. Following that, the club was sponsored by [[Parmalat]] and Otaysa before a long-term deal was signed with [[Teka]] in 1992.<ref name="Evolución Del Uniforme del Real Madrid (1902–1989)">{{cite web| title = Evolución Del Uniforme del Real Madrid (1902–1989)| url = http://www.leyendablanca.galeon.com/uniformes.htm| publisher = Leyendablanca.com| access-date = 18 July 2008| language = es| archive-date = 21 January 2012| archive-url = https://web.archive.org/web/20120121234444/http://www.leyendablanca.galeon.com/uniformes.htm| url-status = dead}}</ref><ref name="Evolución Del Uniforme del Real Madrid (1991–2008)">{{cite web| title = Evolución Del Uniforme del Real Madrid (1991–2008)| url = http://www.leyendablanca.galeon.com/uniformes2.htm| publisher = Leyendablanca.com| access-date = 18 July 2008| language = es| archive-date = 21 January 2012| archive-url = https://web.archive.org/web/20120121164410/http://www.leyendablanca.galeon.com/uniformes2.htm| url-status = dead}}</ref> In 2001, Real Madrid ended their contract with Teka and for one season and used the Realmadrid.com logo to promote the club's website. Then, in 2002, a deal was signed with [[Siemens]] and in 2006, the [[BenQ Siemens]] logo appeared on the club's shirt.<ref>{{cite web| title = BenQ to sponsor giant Real Madrid| url = http://www.taipeitimes.com/News/biz/archives/2005/11/09/2003279458| publisher = taipeitimes.com| date = 8 November 2005| access-date = 18 July 2008| archive-date = 30 December 2006| archive-url = https://web.archive.org/web/20061230121701/http://www.taipeitimes.com/News/biz/archives/2005/11/09/2003279458| url-status = live}}</ref> Real Madrid's shirt sponsor from 2007 until 2013 was [[bwin.com]] following the economic problems of BenQ Siemens.<ref>{{cite web| title = Real Madrid and Bwin sign sponsorship agreement| url = http://www.bwinparty.com/Investors/FinancialNews/2013/130528%20bwin%20and%20Real%20Madrid%20to%20finalise%20new%20digital%20partnership.aspx| publisher = bwinparty.com| date = 11 June 2008| access-date = 18 July 2008| author = Juan José López Soto| archive-date = 7 June 2013| archive-url = https://web.archive.org/web/20130607194332/http://www.bwinparty.com/Investors/FinancialNews/2013/130528%20bwin%20and%20Real%20Madrid%20to%20finalise%20new%20digital%20partnership.aspx| url-status = live}}</ref><ref>{{cite web| title = Our Sponsors&nbsp;— bwin.com| url = https://www.bwin.com/de/p/about-us/sponsoring/football/realmadrid| publisher = bwin.com| access-date = 18 July 2008| archive-date = 17 January 2013| archive-url = https://web.archive.org/web/20130117210115/https://www.bwin.com/de/p/about-us/sponsoring/football/realmadrid| url-status = dead}}</ref> Fly Emirates became their shirt sponsor in 2013, and in 2017 the club renewed the sponsorship with the airliner, signing a deal until 2022 worth €70 million per year.<ref>{{cite news |title=Real Madrid agree record-breaking sponsorship deal with Emirates |url=https://en.as.com/en/2017/09/21/football/1506006163_369823.html |access-date=8 August 2018 |agency=As |archive-date=8 August 2018 |archive-url=https://web.archive.org/web/20180808202713/https://en.as.com/en/2017/09/21/football/1506006163_369823.html |url-status=dead }}</ref> In 2022, the agreement was again extended, until 2026.<ref>{{cite web|url=https://www.realmadrid.com/en/news/2022/10/14/real-madrid-and-emirates-renew-sponsorship-deal-until-2026|title=Real Madrid and Emirates renew sponsorship deal until 2026|publisher=Real Madrid CF|date=14 October 2022|access-date=22 October 2022|archive-date=23 October 2022|archive-url=https://web.archive.org/web/20221023211358/https://www.realmadrid.com/en/news/2022/10/14/real-madrid-and-emirates-renew-sponsorship-deal-until-2026|url-status=live}}</ref> In 2015, Madrid signed a new ten-year contract with Adidas, believed to be worth a total of £850 million (€1 billion), with the club earning £59 million (€64 million) per season. The contract includes a clause sanctioning penalty or agreement termination anytime, if Real Madrid fails to qualify for the European competitions or is relegated from [[La Liga]].<ref>[https://www.spiegel.de/spiegel/football-leaks-eine-milliarde-von-adidas-fuer-real-madrid-a-1146315.html “Eine Milliarde von Adidas für Real Madrid”] {{Webarchive|url=https://web.archive.org/web/20240416160843/https://www.spiegel.de/spiegel/football-leaks-eine-milliarde-von-adidas-fuer-real-madrid-a-1146315.html |date=16 April 2024 }}. ''Der Spiegel''. Retrieved 13 October 2020</ref>

====Kit suppliers and shirt sponsors====
[[File:Shahter-Reak M 2015 (10).jpg|thumb|upright|Real Madrid's jersey (worn by [[Luka Modrić]] in 2015) is manufactured by Adidas, with Emirates the shirt sponsor.]]
{| class="wikitable" style="text-align: center"
|-
! Period
! Kit manufacturer
! Shirt sponsor
! Sleeve sponsor
|-
| 1981–1982
| rowspan=2|[[Adidas]]
| —
| rowspan=14|—
|-
| 1982–1985
| |[[Zanussi]]
|-
| 1985–1989
| rowspan=4|[[Hummel International|Hummel]]
| |[[Parmalat]]
|-
| 1989–1991
| | Reny Picot
|-
| 1991–1992
| |Otaysa
|-
| 1992–1994
| rowspan=3|[[Teka]]
|-
| 1994–1998
| |[[Kelme (company)|Kelme]]
|-
| 1998–2001
| rowspan=8|Adidas
|-
| 2001–2002
| Realmadrid.com{{refn|group=note|name=Kit|Realmadrid.com appeared as shirt sponsor to promote the club's new website.}}
|-
| 2002–2005
| |[[Siemens mobile]]
|-
| 2005–2006
| |[[Siemens]]
|-
| 2006–2007
| |[[BenQ-Siemens]]
|-
| 2007–2013
| [[Bwin.Party Digital Entertainment|bwin]]
|-
| 2013–2024
| rowspan=2|[[Emirates (airline)|Emirates]]
|-
| 2024–
| [[HP Inc.]]
|-
|}

====Kit deal====
{| class="wikitable" style="text-align: left"
|-
! Kit supplier !! Period !! Contract<br />announcement !! Contract<br />duration !! Value !! Notes
|-
| rowspan=3| {{center|[[Adidas]]}}
| rowspan=3| 1998–present
|-
| {{center|Undisclosed}}
| 2015–2020 (6 years)
| Total [[Euro|€]]1 billion<ref>{{cite news|title=Football Leaks – All Details of Real Madrid's €1 Billion Adidas Deal Leaked|work=FOOTY HEADLINES|url=https://www.footyheadlines.com/2017/05/football-leaks-real-madrids-adidas-deal-worth-1-billion.html|access-date=9 February 2019|archive-date=9 February 2019|archive-url=https://web.archive.org/web/20190209180415/https://www.footyheadlines.com/2017/05/football-leaks-real-madrids-adidas-deal-worth-1-billion.html|url-status=live}}</ref>
|
|-
| {{center|8 May 2019}}
| 2020–2028 (8 years)<ref>{{cite news|title=Real Madrid and adidas extend their successful alliance with a deal that is unprecedented in the sporting industry|work=Real Madrid.com|url=https://www.realmadrid.com/en/news/2019/05/real-madrid-and-adidas-extend-their-successful-alliance-with-a-deal-that-is-unprecedented-in-the-sporting-industry|access-date=9 May 2019|archive-date=9 May 2019|archive-url=https://web.archive.org/web/20190509102219/https://www.realmadrid.com/en/news/2019/05/real-madrid-and-adidas-extend-their-successful-alliance-with-a-deal-that-is-unprecedented-in-the-sporting-industry|url-status=live}}</ref>
| Total [[Euro|€]]1.1 billion<ref>{{cite news|title=Real Madrid sign reported €1.1 billion new Adidas deal|work=GOAL.com|url=https://www.goal.com/en/news/real-madrid-sign-reported-11-billion-new-adidas-deal/9y1sooxrnzy714kdrf8spqc39|access-date=9 May 2019|archive-date=9 May 2019|archive-url=https://web.archive.org/web/20190509100844/https://www.goal.com/en/news/real-madrid-sign-reported-11-billion-new-adidas-deal/9y1sooxrnzy714kdrf8spqc39|url-status=live}}</ref>
|
|}
''Note: early termination clauses can be activated at any time depending on the team's performance.''